DealerRater and vAuto made an announcement today:
Keith Jezek, vAuto’s president added, “There is a new way to be successful in the used car marketplace based on Velocity. The superior scores for vAuto dealers supports that the Velocity strategy achieves both profitability and customer satisfaction. RealDeal also gives dealers a powerful way to prove their pricing to shoppers, and when shoppers feel confident with their price, more deals are closed. Increased transparency is a key success factor in driving customer ratings.â€
So here is the question; Do you think reducing the old-school "Price High - Negotiate Down" approach in favor of a Market Priced, reduced negotiation environment has an effect on dealer ratings and reviews?
Eleven vAuto customers received DealerRater’s 2011 Dealer of the Year Awards. Of DealerRater’s total award recipients, vAuto customers represented one-third of the winners, which included the overall 2011 Dealer of the Year – Russell & Smith Honda of Houston, Texas. These results demonstrate a significant relationship between vAuto’s Velocity Method of Management and higher Customer Service Ratings on DealerRater.
In the release Chip Grueter, president of DealerRater said, “The significant overlap of this year’s award recipients with vAuto customers points to a relationship between vAuto users and customer service ratings on DealerRater.com. Advertising a fair price from day one and reducing the typical adversarial negotiation process can result in happier customers and, therefore, higher service ratings on DealerRater.â€
Keith Jezek, vAuto’s president added, “There is a new way to be successful in the used car marketplace based on Velocity. The superior scores for vAuto dealers supports that the Velocity strategy achieves both profitability and customer satisfaction. RealDeal also gives dealers a powerful way to prove their pricing to shoppers, and when shoppers feel confident with their price, more deals are closed. Increased transparency is a key success factor in driving customer ratings.â€
So here is the question; Do you think reducing the old-school "Price High - Negotiate Down" approach in favor of a Market Priced, reduced negotiation environment has an effect on dealer ratings and reviews?