What Lead Sources are Truly Working?

[Alexander Lau]

http://content.drivendataconsulting.com/3rd-party-classified

DRIVEN DATA SCIENCE
2018 3RD PARTY CLASSIFIED PERFORMANCE
We compiled nearly 300,000 third-party leads from 2018 and broke them all down by appointment metrics, amount sold, quality leads (two forms of contact), and overall conversion. We even took it a step further to show the total and average gross profit made from each lead source.

• Autotrader.com
• CarGurus.com
• Cars.com
• Edmunds
• TrueCar

 

[RossS]

We already use or have tried all the main lead sources, CarGurus, Autotrader, Cars.com, Facebook, Offerup, etc.
But are there any good non-pricing focused lead sources for New Cars? The heavy competition and race to the bottom, deceptive pricing, in our market is making it difficult to compete on the car listing websites without having to go crazy on our prices. Any suggestions? Maybe trade-focused or specific community focused sources?

 

[John.H]

We already use or have tried all the main lead sources, CarGurus, Autotrader, Cars.com, Facebook, Offerup, etc.
But are there any good non-pricing focused lead sources for New Cars? The heavy competition and race to the bottom, deceptive pricing, in our market is making it difficult to compete on the car listing websites without having to go crazy on our prices. Any suggestions? Maybe trade-focused or specific community focused sources?

Not trying to self advertise here, but check this out.



This is the exact creative we've been promoting with one of our dealers we manage Facebook Ads for. Incentivizing people with older vehicles to come into the dealer, get the vehicle assessed, and get the opportunity to replace it with a newer car. People who are looking to sell their cars are VERY likely looking to get into something better or newer.

This exact campaign has proven quite successful. Although our cost-per-lead is a bit higher than some of the other ads we run (special financing, rideshare) it's VERY effective for new car sales, and we've already sold cars off this. Great for replenishing used inventory for decent prices as well!



Perhaps this is something you should consider. As it isn't price oriented!