• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

What's Your Mobile Page Speed? It's Now Becoming an Official Google Ranking Factor

Just ran an audit through Chrome's built-in Lighthouse dev tool. The time to idle for the CPU is way too long (25 secs). The save vehicles thing is probably a callback they set to run every so often to save viewed vehicles or report back browsing behavior. Those are small network requests though so nothing really holding the browser/phone back. From my experience at least
 
Mobile speed has been high in the algorithm priority for a while now.

You should really monitor this once in a while.

Google's Page Insight tool changes consistently, you could be testing a static page today, not change anything and lose/win 10 points in 3 weeks.

It's quite confusing.

Look who's scoring 59, Google's very own YouTube. I'm sure they put an inordinate amount of effort to be loading fast...

https://developers.google.com/speed/pagespeed/insights/?url=www.youtube.com
 

✨ AI Highlights

Ryan Everson alerts the community to Google's official announcement that mobile page speed will become a ranking factor in July 2018, prompting discussion about preparation strategies. The conversation reveals that savvy SEOs had already anticipated this change, with debate centering on whether responsive or adaptive design approaches better optimize mobile performance, and skepticism about Google's underlying motives regarding AMP and content ownership. Participants share their site speed test results, with DealerOn scoring well but participants noting that achieving very high scores appears to be an industry-wide challenge.

Replies Views 62 24,329 Started Last Reply