Who are the Great Ones Among Us?

[joe.pistell]

Time to update the list of player's that are way ahead of the pack. To start us out, all 3 of these are players worth Bookmarking.

Boston Toyota Scion Dealerships | Acton Tewksbury Littleton MA
Virginia Beach Car Dealers | Auto Dealers in Virginia Beach, Norfolk Virginia
Auction Direct Used Car Superstore - The Best Used Cars For Sale - Visit Us Today | New York Used Cars | Raleigh Used Cars | Jacksonville Used Cars

Do you have a favorite dealer site that breaks out onto new ground, or, executes flawlessly?? Do they have fresh content? Are they committed to Video? Do they own the Search Engine Results in your area?

Please post your nominee here and why you find them noteworthy!

 

[Brian Pasch]

Joe
These are great dealers indeed and I am fortunate to have Acton Toyota and Checkered Flag as clients of PCG Digital Marketing. I would also add Marlboro Nissan to the list of dealers who are pushing the envelope in digital marketing and social media. Tim has a very strong local advertising network that just gets better all the time.

 

[Jerry Thibeau]

Joe,

This category wouldn't be complete unless the Used Car King were added to the list.

Why your site rules.

1. Find my dream car in 10 seconds.
2. Watch a video of selected vehicle
3. Can park it in my Used Car King garage.
4. Notified when somebody breaks into my garage and looks at my car.

Brilliant!

 

[Mitchell Brenner]

Very good choices! Each site is very well put together and sends a clear message. Very nice job!

Time to update the list of player's that are way ahead of the pack. To start us out, all 3 of these are players worth Bookmarking.

Boston Toyota Scion Dealerships | Acton Tewksbury Littleton MA
Virginia Beach Car Dealers | Auto Dealers in Virginia Beach, Norfolk Virginia
Auction Direct Used Car Superstore - The Best Used Cars For Sale - Visit Us Today | New York Used Cars | Raleigh Used Cars | Jacksonville Used Cars

Do you have a favorite dealer site that breaks out onto new ground, or, executes flawlessly?? Do they have fresh content? Are they committed to Video? Do they own the Search Engine Results in your area?

Please post your nominee here and why you find them noteworthy!

 

[joe.pistell]

Very good choices! Each site is very well put together and sends a clear message. Very nice job!

Internet Marketing has many layers of effort that are NOT easily seen without a very very deep review. Just off the top of my pointy head...

Home Site Merchandising
--Specials/Clearance page
--Vehicle Data & Image Collection & Comments
--Video Walk Arounds
--Conversion Tracking and on-page improvements

Pay Per Click Marketing

GPOM (Google Page One Management)
--Satellite Network Sites
--Social Media
--Dealer Review Management

3rd Party Classified Site Marketing & Merchandising

Lead Management (CRM)

Ongoing Analysis and Improvements

There's a lot more than this...

 

[joe.pistell]

I am starting to see 3 classes of dealerships, each of these 3 have unique challenges.

• Single Roof (aka the One Man show)
  • Tim Jennings of Tom Sparks Buick | Chicago Chevy Buick Dealer | New Used Car Dealership Dekalb IL 60115
  • Tim Martell of Marlboro Nissan | Boston Nissan Dealer | Massachusetts Nissan Dealers | Worcester Nissan | Westborough Nissan

• MultiRoof (Typically Large Team Efforts w/ specialists)
  • Alex's Virginia Beach Car Dealers | Auto Dealers in Virginia Beach, Norfolk Virginia
  • Eric's Auction Direct Used Car Superstore

• Indie (sites built in-house or via small boutique)
  • Kevin Leigh's West Herr Buffalo's Car Dealer | Auto Leasing| Cars for Sale | Cars and Trucks on Sale. ( in house!!)
  • Eric's Auction Direct Used Car Superstore

The ISM that runs the "One Man Show" most likely excels in one area and rushes his a** off trying to get all the rest done.

The multi-roof top typically has the resources to have dedicated players to focus on and execute a smaller task list. BUT, this multi-roof group needs great team skills to thrive (read:great leadership).

The indies are a strange bunch. They have chose to go it alone (build their own site) and prefer the freedom to built to suit their needs. WARNING.... Don't Try This at Home! The likely hood of failure is very high if you don't have the right players. There is an enormous amount of time and experiences needed to pull this off. Don't go down this road if you're looking to save money, you won't.

Internet Marketing is a team sport.

 

[Alex Snyder]

Thanks for the kind words Joe

I'd like to add another player to the single rooftop list: Rob Fontano of http://www.johnmarazzinissan.com

 

[joe.pistell]

Thanks for the kind words Joe

I'd like to add another player to the single rooftop list: Rob Fontano of John Marazzi Nissan | New & Used Cars | Naples | Fort Myers | Port Charlotte Harbor | Venice | Florida

Alex,
Please add what part(s) of their effort stand out.

 

[Alex Snyder]

Rob Fontano has done some serious optimization to control Google Page One. He implements social media to not only provide customers with some "extra stuff", but keeps them abreast of worthy specials. He's been a big pusher of video and also does a lot of traditional to Internet marketing.

If I just go down the list, you posted earlier in this thread, I can put "check", "check", "check" next to just about everything.

 

[Craig]

Rob Fontano has done some serious optimization to control Google Page One. He implements social media to not only provide customers with some "extra stuff", but keeps them abreast of worthy specials. He's been a big pusher of video and also does a lot of traditional to Internet marketing.

If I just go down the list, you posted earlier in this thread, I can put "check", "check", "check" next to just about everything.

I'll second this nomination....I've been watching Rob's efforts and taking notes for a while now.
Craig