- Dec 30, 2009
- 1,883
- 480
- First Name
- Yago
About $5 photoshoped and re-uploaded to the system so the new photo is distributed.
Who has the BEST 'Photo Overlay'?
- Thread starter ed.brooks
- Start date
About $5 photoshoped and re-uploaded to the system so the new photo is distributed.
- Dec 30, 2009
- 1,883
- 480
- First Name
- Yago
I am in the middle of trying to decide on an overlay or not. We use Dealer Specialties to do our photos, we are starting Monday (cause it's too damn hot next 2 days in Va, 98 - 102!!) to do 10 new and 30 used. I did the math, its cheaper to have them do it than employee someone or add this to someone alreay overloaded for our store. And our rep does a good job.
To me it needs to be simple, again, the emphasis is on the vehicle for the consumer. When you look at homes online, there are no overlays. I enjoy looking at boats because I am a boater, and no overlays, they place the emphasis on the product. I am thinking about a small overlay that may have our logo to the bottom left. Used units have the GM Certified used logo if certified and maybe the CarFax 1 Owner logo. But nothing crazy.
Alex, I am curious, why did you all stop with the overlays at CF?
Jeff, you have a good looking overlay, and Joe, the simple Sun logo in the corner is great.
To me it needs to be simple, again, the emphasis is on the vehicle for the consumer. When you look at homes online, there are no overlays. I enjoy looking at boats because I am a boater, and no overlays, they place the emphasis on the product. I am thinking about a small overlay that may have our logo to the bottom left. Used units have the GM Certified used logo if certified and maybe the CarFax 1 Owner logo. But nothing crazy.
Alex, I am curious, why did you all stop with the overlays at CF?
Jeff, you have a good looking overlay, and Joe, the simple Sun logo in the corner is great.
- Apr 7, 2009
- 4,837
- 2,295
- Awards
- 10
- First Name
- Joe
Eley,
When I do some ebay shopping & I want to find that item I liked several days later I scan the thumbnails for that picture that I remember. IMO, a photo overlay helps me scan and find that item I was looking for.
That being said...
I have seen a thumbnail with an overlay and it reminded me that I've already seen it and don't look at it again!
For us car dealers, it's a branding exercise.
When I do some ebay shopping & I want to find that item I liked several days later I scan the thumbnails for that picture that I remember. IMO, a photo overlay helps me scan and find that item I was looking for.
That being said...
I have seen a thumbnail with an overlay and it reminded me that I've already seen it and don't look at it again!
For us car dealers, it's a branding exercise.
- Apr 7, 2009
- 4,837
- 2,295
- Awards
- 10
- First Name
- Joe
Cars break and car buyers know they need us after the sale.
When you buy a home from a Real estate broker, the relationship ends. Who you buy your home from is not an issue.
That being said...
If I was the manager of an Real Estate office, I'd put watermarks (i.e. overlays) on all of my listings in the hope that it may generate more listing biz.
All great points Joe, thanks. I dont disagree with the overlay, if done right. Some are just way too busy and offering too much, or the same info that is already on a VDP, or should be!
I have seen watermarks on a lot of boat ads, they sometimes are annoying when trying to look if not done right.
I say it needs to be about the car, not about how much info you can squeeze into the overlay. Keep it simple!
I have seen watermarks on a lot of boat ads, they sometimes are annoying when trying to look if not done right.
I say it needs to be about the car, not about how much info you can squeeze into the overlay. Keep it simple!
- Dec 30, 2009
- 1,883
- 480
- First Name
- Yago
Check this new tool we built Overlay feed tool
I had been wanting to build this since this thread mentioned it.
- Apr 22, 2009
- 423
- 84
- Awards
- 6
- First Name
- Ryan
It's been a while since this thread received any love. What cool software are you using to build your overlays in 2012?
