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Who manages your referral program?

  • GM

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  • Marketing

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Sep 7, 2018
1
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First Name
kristen
Did you know that when the marketing team manages a referral program, companies were 3x more likely to achieve revenue goals? Yet only 10% of companies have tasked marketing with managing the referral program!*

Are you giving your marketing team the leeway to be creative with your referral program?


*Heinz Marketing.
 

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✨ AI Highlights

The post highlights data showing that marketing-led referral programs are significantly more effective at driving revenue, yet most companies don't empower their marketing teams to manage them. The key insight is that dealerships may be missing a major opportunity by not giving their marketing departments creative control and ownership over referral program strategy.

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