Recalls! 25% of vehicles on the road today have a recall associated to those and most of the those vehicles probably are 3-7 year old vehicles whom the owner has "some" sort of equity in the car. Not all recalls are created equal - some the parts are on back order for 6 months. However - software updates and sub 2 hour fixes are relatively easy for most service departments to handle. Custom Recall Specific Landing Page to that Make/Model Database Targeting to Specific Owners of Yr/Mk/Model Social / Email Campaign - Can't Advertise Recalls - Awareness / Advise / Inform (very important) Conversion Tool via Recall Lookup - NOT CTA to OEM SITE! If you want to sell more cars - have more consumers in your drive getting service done. @ChrisR if you have any other questions - shoot me an email at [email protected].