- Sep 6, 2019
- First Name
Curious about some of the Fixed marketing efforts you're doing to help keep more cars heading into the drive.
25% of vehicles on the road today have a recall associated to those and most of the those vehicles probably are 3-7 year old vehicles whom the owner has "some" sort of equity in the car. Not all recalls are created equal - some the parts are on back order for 6 months. However - software updates and sub 2 hour fixes are relatively easy for most service departments to handle.
- Custom Recall Specific Landing Page to that Make/Model
- Database Targeting to Specific Owners of Yr/Mk/Model
- Social / Email Campaign - Can't Advertise Recalls - Awareness / Advise / Inform (very important)
- Conversion Tool via Recall Lookup - NOT CTA to OEM SITE!