You Tube

[DyanDavis]

Hi Eley!

I’m an SEO junkie by interest and profession. I love SEO questions, topics and challenges!

First, I would say that you do have too much text in the description – Here’s why: from a consumer standpoint, I don’t want to have to “wade” through a lot of text to get what I am looking for and I’m not looking for fluffy details (this is great for the video and voice over, but not the SEO copy). I’m looking for how to contact you, or what features the car has. So I just took the liberty of editing your own text as a suggestion!

Don’t over complicate the title. Just year make model maybe trim etc, and the cities you’re optimizing for.

Tags look great!


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Duke Automotive
2016 North Main Street
in Suffolk, VA 23434-4347
877-254-9242

Learn more: http://www.dukeauto.com/used-inventory/2010-CADILLAC-CTS/1a59f3180a0d06490094...

Features:
This 2012 Cadillac CTS Eco Luxury has less than 30,000 miles on the odometer, automatic transmission, rear-wheel drive, and a 3 liter 6 cylinder engine. It includes leather upholstery, 1-touch window functionality, a built-in garage door transmitter, a trip computer, power door mirrors and heated door mirrors, power windows, remote keyless entry, and seat memory. Audio features include a CD player with MP3 capability, steering wheel mounted audio controls, and 8 speakers, providing excellent sound throughout the cabin. Safety equipment has been integrated throughout, including: dual front impact airbags with occupant sensing airbag, front SIDE impact airbags, traction control, brake assist, anti-whiplash front head restraints, ignition disabling, onStar, and 4 wheel disc brakes with ABS. Also comes with a Carfax history report.


Every new or used vehicle comes with the Duke Difference Rewards cards, over a $1,500 value. Duke Automotive | New Chevrolet, CADILLAC, Buick, GMC dealership in Suffolk, VA 23434-4347

See Our Customer Reviews: Suffolk, Norfolk, Virginia Beach Chesapeake Car dealer reviews | Duke Automotive

Duke Automotive is a leading Chevy, Buick, GMC, Cadillac dealer in Suffolk Virginia, serving Southeast Virginia and northeast North Carolina. If you are searching for a new or used Chevy, Buick, GMC or Cadillac in Suffolk, Franklin, Smithfield, Chesapeake, Norfolk, Va Beach, Porstmouth, Hampton, Newport News, Western Branch, Churchland, Greenbrier, Windsor, Wakefield, Ivor, Surry, Dendron, Waverly, Carrollton, Petersburg, Richmond, Cape Charles, Exmore, Accomack, Va then come see us at Duke. Find out why so many in Edenton, Murfreesboro, Plymouth, Elizabeth City, Nags Head, Kitty Hawk, Gates, Hertford, and Ahoski NC choose Duke as their Chevy Dealer!

 

[DyanDavis]

Is having videos of individual vehicles that important? Or are the video vendors just trying to create a market by over valuing the importance?

Hi!

It absolutely is. Here’s why… do a search for a “2012 Acura TSX Norfolk VA”. Your results should show the first 3 organic positions are 3 vin specific inventory videos for one dealer.

My response to why is 2 fold:
As a dealer, having video on every vehicle - new and used - gives you a chance to create emotionally engaging content to compliment your inventory on your website, and third party sites, Facebook etc. It can increase time on site, and increase your website conversion (website emails + website call-ins / unique visitor count) but is only relevant if the video content itself is meaningful. To a consumer the features of the car are meaningful. For example, the company I am with is able to custom script and human voice vin videos based on dealer comments provided to us in the data feed. This is hugely relevant if the dealer is providing good comments!

But what’s KEY is when you’re able to deliver your vehicle, with custom features from dealer comments in the feed and your branding message to a customer who is not on your website, is not on AutoTrader, not on Cars.com or KBB or Vast.com etc. When you’re able to deliver that relevant video message about your inventory on the first page of Google… that’s when you’re grabbing a customer ahead of your competition.

I work with several prestigious Automotive Groups, and I’m been with my company for 5 years and 5 years ago most dealers weren’t doing anything with online video. What I’ve seen over the years is that videos of inventory that are viewed organically (so, they see the YouTube video while searching) sells typically <25% faster than the video of inventory viewed on dealer websites and 3[SUP]rd[/SUP] party sites.

So, yes, I believe vin video is very important to compliment your existing website and 3[SUP]rd[/SUP] party strategies but is most effective with a strong SEO strategy!

 

[Alex Snyder]

Quick argument against
I am not sure that time on site or video (either actual video or laced pics) actually drives leads over and above quality pics.
The money you are spending on video might be better spent in other areas.

I have a feeling video does more to drive non-trackable things like floor-ups. Can anyone quantify that? If video creates more physical prospects then the value of video increases exponentially in many dealers' eyes.

 

[joe.pistell]

I have a feeling video does more to drive non-trackable things like floor-ups. Can anyone quantify that? If video creates more physical prospects then the value of video increases exponentially in many dealers' eyes.

"...Zappos reports 6-30% sales impact after integrating video product demos
(http://www.reelseo.com/video-demos-sales-zappos/)"

Example: ECCO Golf Street Premiere - Multiview

 

[joe.pistell]

You're looking for a back pack for all-day trips snowboarding on the mountain. You come across this:

Dakine Drafter Pack is a Black Snowboard Backpack that is prime for the snowboard enthusiast. If you need a bag that can carry your skis or snowboard with you into the back country then this is the bag for you.

Free Ground Shipping on All Orders over $75

FIND IT LESS EXPENSIVE? WE WILL PRICE MATCH!

http://www.shoptheblend.com/2011-dakine-drafter-pack.html

 

[Alex Snyder]

You don't have to sell me on the power of videos Joe. I saw it firsthand with what Christine did at Checkered Flag and know from my own shopping behaviors that I have shunned or purchased a product due to a video.

 

[joe.pistell]

Days later, you come across this seller:





IT'S NOT A FAIR FIGHT, and, slide show video can't compete.

IMO, ISMs were new to our biz. And who'd thought that a dealer would ever profit from an internal "Digital Marketing Director". Now it's the "Video Walk Around Specialist" that'll be taking center stage soon.

 

[joe.pistell]

You don't have to sell me on the power of videos Joe. I saw it firsthand with what Christine did at Checkered Flag and know from my own shopping behaviors that I have shunned or purchased a product due to a video.

I know you get it, Just following your thoughts about how to measure video sucess.

Lately, I am on this "Lead volume is 3rd or 4th place when measuring Digital Marketing Success".
We all press hard to produce tangible measurements to prove ROI. Sometimes, we place too much weight on the results of "what's easiest to measure". We lack the tools AND the depth of understanding (i.e. shopper mechanics) to place a value on what makes a stealth shopper happy.

Sorry to ramble...

Sleepless in Syracuse

 

[joe.pistell]

Tim Jennings! The market is swinging your way!

Gotta Love the "It's Got Power WIndows..."!!



I remembered that video from 2009!!
http://forum.dealerrefresh.com/f14/taking-videos-your-vehicles-64.html#post339

 

[Alex Snyder]

Lately, I am on this "Lead volume is 3rd or 4th place when measuring Digital Marketing Success".

Yep - leads suck. If I were still sitting at Checkered Flag, I'd be all about to Internet leads and focusing most of my attention to making my web presence speak more open/friendly to garner more phone calls and walk-ins.

What consumer, in their right mind, really wants to send an Internet Lead anyway?