• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

YouTube and it's benefits

Elise,

I have been a sales person and and owner, so two sides to this.

If you only get paid commission, so you do the videos on your own effort-time-investemnt, I would say I agree with you on building something that you can use in the future as you move into other things.

If the dealer pays you some sort of salary, they buy the computer, camera, etc, I would understand that the dealer considers this to be their property and that they want this on their own Youtube account, etc.

That is definitely a great perspective Yago - while I did get a salary as did other internet managers not doing video - the equipment, self training was self invested.

Hope you are well!
 

✨ AI Highlights

A dealer asks whether creating fun, quirky YouTube videos alongside standard walk-around videos would benefit their dealership, but faces pushback from their digital marketing rep. The community largely supports the idea, with consensus that public walk-around and entertaining videos can drive engagement and traffic when properly titled, tagged, and promoted on social media, though personalized customer videos should remain private. The key insight is that creative, differentiated video content works well for dealerships—the challenge is execution through proper SEO optimization and strategic placement rather than the concept itself.

Replies Views 32 13,039 Started Last Reply