Authenticom — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — Authenticom Inc. --- ### About Authenticom Inc. Authenticom is a privately held company launched in 2002. It was founded by Stephen Cottrell and is based in La Crosse, Wisconsin. Authenticom is the only enterprise-level platform that provides Automotive Data Services and comprehensive Data Enhancement and Data Hygiene Solutions, supporting over 12,500 dealership locations and processing more than 10 million records daily across North America. As of 2025, the company has approximately 92 employees and annual revenue of approximately $17.9 million. --- ### What They Do Authenticom provides secure, vendor-neutral data integration and data hygiene solutions for the automotive industry through its unified platform, DealerVault — a one-stop shop for managing and sharing data across more than 100 types of Dealer Management Systems (DMS). **Core Products/Services:** - **NADA Vault / DealerVault** — Secure, cost-effective tools for dealerships to seamlessly share data with third-party vendors and keep operations running. - **Record Recharge** — Authenticom's dedicated data hygiene solution that integrates with DealerVault to automate cleansing, validation, and compliance. - **Motive Retail** — Custom-built API solutions that deliver OEMs the connectivity they need to run seamless and scalable programs. - Additional services include DMS Integration (Polling and Push Back), Phone Append and Validation, Do Not Call, Preventative Maintenance, NCOALink/CASS Standardization, Kelley Blue Book/Black Book, VIN Explosion, and Email Append and Validation. **Notable Customers & Partnerships:** - The company integrates with over 75 Dealer Management Systems (including ADP, DealerTrack, and Reynolds & Reynolds) and connects with over 10,000 dealerships throughout North America. - Authenticom serves OEMs, automotive marketing companies, CRM systems, blue-chip auto dealer groups, and other automotive industry vendors. - The National Automobile Dealers Association (NADA) selected Authenticom's DealerVault as the exclusive platform to power "NADA Vault" — marking the first time NADA has announced a data syndication product. **Recent News:** - June 2025: Authenticom announced a strategic partnership with TradePending, integrating its data syndication solutions with TradePending's Value Watch product to automate the enrollment of sold and serviced vehicle customer data. - July 2025: Authenticom's Management Team won a Gold Stevie® Award for Management Team of the Year – Information Technology/Cloud Services at the 2025 Stevie Awards for Technology Excellence. - June 2025: Authenticom hired Dawn Romvari as Director of Demand Generation, signaling continued investment in growth and industry engagement. - September 2025: Jason Tryfon was promoted to Global CEO, effective September 1, 2025, after driving record growth and profitability as President of International Operations. --- ### DealerRefresh Audience Fit Authenticom's entire customer base is automotive dealerships, dealer groups, and the vendors who serve them. Their products — DMS data extraction, data hygiene, and secure vendor syndication — are operationally critical tools that **GMs, dealer principals, fixed ops directors, and internet/BDC directors** either use directly or approve budget for. OEMs, vendors, partners, and dealerships rely on Authenticom to simplify operations, enforce data governance, and transform data into a secure, strategic asset. DealerRefresh's audience is precisely these decision-makers. **Product Fit Breakdown:** - 📌 **Forum Banners** — Ideal for brand visibility. Authenticom is in active growth mode (new CRO, new Global CEO, new Demand Gen Director). Daily exposure to 3,000+ dealer-side professionals puts DealerVault and Record Recharge in front of the exact people who approve or influence DMS integration decisions. - 🎯 **Retargeting Pixel** — Strong fit. Dealers and GSMs who browse DealerRefresh but don't convert immediately can be followed on Facebook/Instagram with Authenticom messaging. Useful for a company actively building brand awareness across North America with a new demand gen strategy. - 🎥 **Demo / Review Video** — High-value play. The NADA Vault partnership — the first time NADA has officially endorsed a data syndication product — is a powerful story that Alex & Jeff could unpack in a product deep-dive. Dealer principals trust peer-level voices on DMS data decisions; 5,000+ views gets it in front of the right skeptics. - 📝 **Sponsored Forum Post** — Best long-term ROI. Authenticom's products address issues (DMS data control, data hygiene, vendor access) that dealers search for constantly. A permanent, SEO-indexed post would drive inbound discovery from dealers researching D