Dealer Inspire — DealerRefresh Vendor Library

⚠️ **Important note before the brief:** The search results returned a different "Ellen Bremseth" — she appears to currently work at **Milhouse Engineering and Construction** (an unrelated company), not at DealerInspire/Launch Digital Marketing. Additionally, Launch Digital Marketing's own website now states: "After more than 12 wonderful years of serving the Chicagoland community, Launch Digital Marketing has closed." This is a significant flag that should be verified before the call. The brief is presented with all available factual data clearly noted. --- ## Company Research — DealerInspire --- ### About DealerInspire Founded in 2011, Dealer Inspire is an award-winning website, technology, and digital marketing provider for progressive dealer partners across the United States and Canada. Headquartered in Naperville, IL, the company is comprised of more than 500 individuals across the United States and Canada. Cars.com acquired Dealer Inspire and its sister company Launch Digital Marketing for $165 million in 2018, bringing website platforms, digital retailing, and AI messaging capabilities into the Cars.com marketplace. The company now operates as a core brand within the Cars Commerce platform, alongside Cars.com, AccuTrade, and the Cars Commerce Media Network. --- ### What They Do Dealer Inspire is an award-winning technology provider with four SaaS products that help future-proof dealerships, including an advanced website platform, artificial intelligence messaging, automatic digital retailing, and next-gen connected marketing services. - **Website Platform:** Custom-designed and flexible website platforms supporting highly personalized digital campaigns, built with intelligent technology that is easy to customize and self-manage. - **Online Shopper (Digital Retailing):** An end-to-end sales solution that allows dealerships to make offers and close deals in real-time. A newer "Electric" variant was debuted to create a seamless omnichannel connection between the online and showroom experience for a faster, more personalized car shopping journey. - **Conversations (AI Messaging):** An AI-powered messaging platform designed to streamline communications with customers. - **Fuel (Inventory Advertising):** A dynamic advertising program that builds ad campaigns based on inventory data and conditional logic. - **LDM (Launch Digital Marketing):** The companion agency, LDM, offers customized marketing and customer acquisition solutions, including SEO, SEM, social media, creative services, and strategic consulting. ⚠️ *See contact note below — LDM appears to have closed.* - **OEM Programs:** Dealer Inspire offers enrollment in over 60 certified website, chat, and digital advertising programs from across the industry. Notable OEM customers include: FordDirect (preferred digital advertising provider), Honda (preferred website and technology platform provider), and General Motors (website services for its 4,000+ U.S. dealers). - **Subaru Partnership:** Dealer Inspire was named a Certified Website Provider in the Subaru Certified Retailer Program, with the opportunity to partner with Subaru's more than 570 U.S.-based retailers. - **Clarivoy Attribution Integration:** Dealer Inspire integrated Clarivoy's attribution technology to provide visibility into the 80% of customers who chose to remain anonymous online — directly relevant to the DealerRefresh forum discussion thread. - **Scale:** Dealer Inspire serves more than 5,300 dealer partners and more than 40 global auto brand customers. --- ### DealerRefresh Audience Fit DealerInspire sells directly into the exact personas who populate the DealerRefresh community. Their buyers are GMs, dealer principals, internet directors, and BDC managers evaluating website platforms, digital retailing tools, and digital marketing agencies — the core DealerRefresh reader. DealerRefresh members have already noted Dealer Inspire's explosive growth and far superior provisions as remarkable, and two existing DealerRefresh threads directly reference the brand. **Recommended DealerRefresh products and fit:** - **Forum Banners** — Highest-fit product. DealerInspire is actively competing for dealer website and digital marketing contracts against DealerOn, Roadster, and RevolutionParts. Daily banner visibility to 3,000+ auto retail pros keeps DI top-of-mind during every vendor evaluation cycle — especially at multi-rooftop groups and internet directors doing platform RFPs. - **Retargeting Pixel** — Strong fit. Following DealerRefresh visitors on Facebook/Instagram allows DI to retarget exactly the decision-makers (internet directors, dealer principals, BDC managers) who already trust DealerRefresh as a peer community. These are the people who just read someone's rant or question about a competitor's website platform. - **Demo / Review Video** — High fit and differentiation opportunity. The Dealer Inspire Platform is described as "way more than a website" — providing instant, seamlessly connected technologies and marketing strategies. A platform that complex benefits enormously from Alex & Jeff's deep-dive format. 5,000+ views from an audience of buyers who self-select into watching vendor demos is a qualified pipeline builder. Especially useful for