-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Dealertrack — DealerRefresh Vendor Library
D
About suggest a correction →
Dealertrack provides F&I software, e-contracting, and dealer management tools including a widely used lender network and DMS platform.
Community evidence → Stable
Dealertrack has 89 mentions across 20+ years of DealerRefresh dealer discussion — rated 30% · Criticized. The community includes 11 positive and 26 negative takes.
89 mentions · 11 positive · 26 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"another vendor confirms DealerTrack's clean data transfer and positive user experience"
Dealertrack and Dealersocket and leaving Reynolds →
POSITIVE
"when we were selling CRM at Dealer.com and Dealertrack. When dealers switched from difficult CRMs like AutoBase, Highergear, CDK, Reynolds, etc. to more modern ones things improved."
Does CRM sell cars? →
POSITIVE
"Not only does Cox have the money and legal team to win, but it also means they've made the decision to keep the Dealertrack DMS open. It probably means they've made the decision to do this with all Cox Automotive products."
Cox sues CDK, cites anticompetitive practices →
POSITIVE
"DealersUnited is promoting a 21% discount on DealerTrack DMS, marketed as a low-cost solution without long-term contracts or hidden fees. One dealer (Eley Duke) expresses strong interest in the product, praising its reporting capabilities and vendor integrations"
DealersUnited Offering 21% off DealerTrack DMS? →
POSITIVE
"OpenTrack, DealerTrack DMS's API program for real-time data exchange, positioning it as an affordable alternative to Reynolds & Reynolds' RCI program that prioritizes secure data sharing"
Real time data exchange with DealerTrack DMS →
POSITIVE
"One respondent shares positive experience switching to DealerTrack for DMS and DealerSocket for CRM, which recently added GM Customer Search Integration."
GM DTAP Certification - Who do you use? →
POSITIVE
"The consensus solution is to properly leverage DealerTrack (which the dealer already has) by connecting it to lender integrations"
Losing deals because of slow lenders? →
POSITIVE
"some dealers have successfully switched to DealerTrack paired with Salesforce to gain better customization and cross-departmental visibility"
DMS recommendations since Reynolds is locking people out... →
POSITIVE
"A respondent who recently implemented Axcessa with DealerTrack DMS reports positive results, highlighting significant time savings by eliminating manual Excel work and enabling faster decision-making based on key metrics."
Axcessa Anyone using this? →
POSITIVE
"some to pursue integrations with competitors like Dealertrack that offer more open and affordable APIs"
CDK Third Party Access Pricing Guide →
NEGATIVE
"Each morning I go through a laborious amount of keystrokes to just get clocked in. It is a ridiculous waste of time. Then when I go to clock out at night it reads 'error' So I never clocked in at all. We are now in the process of setting up vin solutions. I have lost so much business with dealertrak. I input customers only to have them lost forever."
DEALERTRAK STINKS →
NEGATIVE
"A user with nearly two years of DealerTrack experience expresses significant frustration with the platform's reporting capabilities, describing them as essentially nonexistent and criticizing the system's core design as inherently flawed for data quality and reporting functionality."
DealerTrack - Wow...NOT! →
NEGATIVE
"the system automatically flags all customer quotes containing non-stocked parts as lost sales, with no apparent way to correct or adjust these records"
Lost Sales in DealerTrack →
NEGATIVE
"certain platforms like DealerTrack actively block unsupported browsers and some GM tools remain IE-only, creating ongoing compatibility frustrations"
Web Browser Requirements - Stuck with IE6/IE7 still? →
NEGATIVE
"We were using AAX and cancelled once Dealertrack bought them. Large companies seem to be very good at halting innovation in the product life cycle."
vAuto - Is it worth the DOUGH? →
NEGATIVE
"multiple others criticized its limited capabilities compared to competitors (ADP, Reynolds), poor customer service with long hold times, and serious F&I functionality issues affecting tax calculations and financial documents"
Dealertrack Reviews? →
NEGATIVE
"A dealer evaluates whether to switch from Dealertrack's payroll system to a third-party provider like Netchex after Dealertrack phases out its payroll application."
Outside Payroll company →
NEGATIVE
"One experienced respondent expresses frustration with DealerTrack's lack of documentation and overall management, suggesting this is a known pain point in the community."
DealerTrack Integration →
NEGATIVE
"I saw Dealertracks at digital dealer in orlando last year and was impressed. So I reached out to them on their website a week ago and no one has called me back... I have called each time and yet to reach anyone. All I get is an answering system... Not Good."
Can't even get sales to call me... →
NEGATIVE
"DealerTrack is a middle-tier option—better than budget providers but lacking the capabilities of major competitors like CDK, with particular criticism of their lender portal design and limited rep support—ultimately suggesting it's adequate but not impressive for the price."
DealerTrack - Yay 0r Nay? →
NEGATIVE
"The thread discusses Chuck Parker's prediction that the automotive dealer services market will consolidate to just six major vendors (ADP, Autotrader, Dealer.com, DealerTrack, Dominion, and Reynolds), debating whether this consolidation benefits or harms dealers. Most participants agree it will result in higher costs, less choice, reduced innovation, and loss of the personalized service that smaller vendors provided"
Only 6 Vendors to rule them all! →
NEGATIVE
"DealerTrack's online finance forms were experiencing a 50% decline in submissions and, after receiving inadequate support, replaced them with a custom solution that doubled finance app volume overnight—revealing critical bugs including Chrome incompatibility that the vendor's support team had missed"
Warning: DealerTrack Web Finance Form Users :Warning →
NEGATIVE
"Ben B seeks a DMS alternative to Dealertrack that can preload customer information into documents and enable digital signatures without requiring a separate DocuSign license."
Looking for an alternative to Dealertrack →
NEGATIVE
"We tried dealertrack 6 years ago and it truly flopped. The install team they first sent couldn't even complete the install because they had never done an independent before. Was a nightmare for about a year before we dropped them and went with multiple independent products."
iDMS review →
NEGATIVE
"A user reports persistent printing problems with Dealertrack credit applications and bookout sheets in Internet Explorer"
Dealertrack printing problems →
NEGATIVE
"A DealerTrack user reports a significant decline in Finance App form submissions over 18 months, with traffic dropping from 730 leads (2009) to 319 (2011)"
DealerTrack Dealers: Are Your Finance App. Counts down? →
NEGATIVE
"a basic solution suitable for dealerships new to CRM systems but lacking advanced features needed for more sophisticated operations. One user with extended CRM experience switched from DealerTrack CRM to Dealer Socket after a few months, suggesting the tool has significant limitations for established dealerships with complex needs."
DealerTrack CRM →
NEGATIVE
"A dealer asks whether DealerTrack was involved in the TrueCar DMS scandal before granting them inventory access. Another user clarifies that DealerTrack actually owns 15-20% of TrueCar, prompting the original poster to audit what data DealerTrack can currently access."
Dealer Track, where they working with the TrueCar DMS scandal? I can't remember.. →
NEGATIVE
"legacy DMS providers (Reynolds, ADP, DealerTrack) should evolve to integrate CRM functionality and other tools into a unified platform...participants recognize that the entrenched DMS providers lack innovation incentives and that true integration faces significant technical hurdles"
Evolution of CRM to include DMS functions? →
✏ Request an edit
See something wrong? We review all requests and apply corrections after staff review. No login required.
Corrections go to a review queue. Staff apply them after verification. Your IP address is hashed and stored to prevent spam.