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Dealertrack — DealerRefresh Vendor Library
D
About suggest a correction →
Dealertrack provides F&I software, e-contracting, and dealer management tools including a widely used lender network and DMS platform.
Community evidence → Stable
Dealertrack has 89 mentions across 20+ years of DealerRefresh dealer discussion — rated 30% · Criticized. The community includes 11 positive and 26 negative takes.
89 mentions · 11 positive · 26 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEGATIVE
"legacy DMS providers (Reynolds, ADP, DealerTrack) should evolve to integrate CRM functionality and other tools into a unified platform...participants recognize that the entrenched DMS providers lack innovation incentives and that true integration faces significant technical hurdles"
Evolution of CRM to include DMS functions? →
NEGATIVE
"A dealer asks whether DealerTrack was involved in the TrueCar DMS scandal before granting them inventory access. Another user clarifies that DealerTrack actually owns 15-20% of TrueCar, prompting the original poster to audit what data DealerTrack can currently access."
Dealer Track, where they working with the TrueCar DMS scandal? I can't remember.. →
NEGATIVE
"GM's new accessories digital solution (powered by DealerTrack, Chrome, and VehAttire), criticizing it as poorly designed for non-technical end users like salespeople, parts staff, and service advisors"
GM Accessories Digital Solution →
NEGATIVE
"how each innovation (CRM, Dealertrack, syndication) emerged to address issues caused by previous technology"
Are Tech Vendors Solving Business Problems? →
NEGATIVE
"An Arkona-DealerTrack question... Wonder if anyone knows because Lord Almighty, you can't get through to Arkona on the phone."
Arkona - down and out??? →
NEGATIVE
"rather than relying solely on software platforms like DealerTrack"
I am lost in the world of finance...please help! →
NEGATIVE
"potential acquisition by DealerTrack, and leadership changes following market share decline"
Come On Reynolds! →
MIXED
"discussion of the platform's strengths (OpenTrack integration capabilities, low vendor costs, cloud-based architecture, friendly staff) and significant weaknesses (limited functionality compared to competitors like ADP and Reynolds, poor customer service, quality issues)"
DealerTrack Arkona Operating System →
MIXED
"our experiences in the first 30 days after going live with Arkona (Dealer Track DMS)"
30 Days on Arkona →
MIXED
"Dealertrack DMS users share their early experiences transitioning from the legacy IBM iSeries console to the new web-based DMS 2.0 platform. While users praise the browser compatibility and new Business Office features, they report workflow challenges including reduced keyboard shortcuts and tabbing functionality, with some departments (like Parts) preferring the faster legacy system and others encountering freezing issues during heavy general ledger posting."
DMS 2.0 →
MIXED
"The thread discusses Cox Automotive's $4 billion acquisition of Dealertrack and its implications for dealers, with particular concern about data consolidation across Cox's portfolio (Dealer.com, AutoTrader, Manheim, XTime, KBB, and others). Key concerns raised include the company's access to comprehensive dealer and customer data across the entire sales lifecycle, potential product integration challenges, and anticipated price increases following the pattern of past acquisitions."
Cox Automotive to buy Dealertrack in $4 bln all-cash deal →
MIXED
"switching from Reynolds to DealerTrack DMS, asking about data loss and conversion challenges. Respondents share mixed experiences: one strongly warns against the switch due to data loss and poor employee adoption"
Looking to make a change →
MIXED
"Dealertrack Technologies announced its acquisition of Dealer.com for approximately $620 million in cash plus 8.7 million shares, combining two major automotive software providers. Forum participants expressed optimism about the deal, though opinions varied on execution—some hoped Dealer.com's superior design and user interface would improve Dealertrack's products"
Dealertrack agrees to buy Dealer.com? YES →
MIXED
"A Ford dealer (Claire Kultgen) shares their experience switching from Reynolds to DealerTrack after 25+ years, reporting a smooth transition aided by thorough data verification, while another dealer (Eley Duke) warns that switching from ACS to DealerTrack proved rougher due to data transfer issues with parts and service data."
DealerTrack Installation Comments →
MIXED
"DealerTrack's acquisition of eCarList sparks debate about whether dealership technology should consolidate into single unified platforms or remain modular with best-of-breed separate products."
another one bites the dust... →
NEUTRAL
"use RouteOne or DealerTrack payoff requests for liened vehicles, which include customer-signed title handling instructions"
Obtaining Trade-In Titles - Fastest Way? →
NEUTRAL
"Jason L is evaluating a switch from Higher Gear CRM and seeks peer feedback on DealerTrack's CRM offering"
DealerTrack CRM →
NEUTRAL
"analytics tools (vAuto, First Look, CDM, VinSolutions, DealerTrack AAX)"
Inventory Management Software →
NEUTRAL
"DealerTrack's Salesmaker desking solution, which the company plans to expand into a full CRM/ILM platform. The thread reveals that Salesmaker has very low dealer adoption rates, with minimal community response to inquiries about real-world usage or demos."
DealerTrack Salesmaker - anyone using it? →
NEUTRAL
"requiring hands-on experience with Reynolds & Reynolds, ADP, or DealerTrack software"
DMS Integration Specialist Needed-Contract →
NEUTRAL
"The thread discusses whether a reported $1 billion Dealertrack acquisition of Dealer Authority was an April Fools' joke, which it was"
April Fools joke??? →
NEUTRAL
"use of industry-standard platforms (DealerTrack, Dealer Socket, Dealer.com)"
BDC Coordinator/Supervisor - Norfolk/Va Beach Area →
NEUTRAL
"A Dealertrack user asks whether their DMS supports 'power posting,' a feature their office manager mentioned exists in ADP and REYREY systems."
"Power Post" →
NEUTRAL
"The thread debates which CRM platform Cox Automotive will standardize on after acquiring DealerTrack (which owned multiple CRMs) while already owning VINSolutions and Dealer.com. A definitive answer emerges mid-thread when a user shares a February 2016 press release confirming Cox chose VINSolutions as its primary CRM, with DealerTrack customers migrating over 24 months."
DealerTrack VS DDC VS VINSolutions - But Cox still Wins →
NEUTRAL
"A dealer using multiple disconnected systems (ELeads CRM, CDK DMS, VAuto, Route 1, and DealerTrack)"
TOTAL INTEGRATION SOLUTIONS →
NEUTRAL
"Web Based version of DealerTrack supports switching to a non-GUI (command-line) interface using the Control+E shortcut that works in other versions, noting that DealerTrack support was unable to confirm this capability"
Web Based DealerTrack →
NEUTRAL
"A dealer planning to migrate from Reynolds to DealerTrack seeks advice on exporting data from Reynolds' IDM application"
Reynolds IDM data(not EDM)...anyone successfully exported it out? →
NEUTRAL
"John Bergquist solicits feedback from Dealertrack users about adding paper scanning and automation capabilities to their DMS, proposing to offset implementation costs through an Accounts Payable Automation & Rebate program."
Dealertrack User Feedback Wanted - Add Paper Scanning Capability →
NEUTRAL
"Dealertrack is hiring a Dealer Outreach/Support Specialist in North Hills, New York to manage relationships with existing customers and gather feedback on their platform experience."
Dealer Outreach Specialist →
NEUTRAL
"Dealertrack is hiring a Regional Sales Manager for Sacramento to focus on client retention and revenue growth in Northern California, with responsibilities including relationship management, new client onboarding, and monthly YOY revenue tracking against 2017 goals."
Regional Sales Manager RTS - Sacramento (Dealertrack) →
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