-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Pasch Group — DealerRefresh Vendor Library
About suggest a correction →
Pasch Group is an automotive technology consulting, research, and digital marketing firm serving franchise car dealers and OEMs, founded in 2005 (rebranded from PCG Companies). It operates two subsidiaries — PCG Digital, a full-service digital marketing agency offering SEO, SEM, and social media, and Brian Pasch Enterprises (BPE), which provides educational conferences and sales training — while also publishing independent and sponsored research reports on automotive retail technology.
Community evidence → Stable
Pasch Group has 86 mentions across 20+ years of DealerRefresh dealer discussion — rated 80% · Favorite. The community includes 35 positive and 9 negative takes.
86 mentions · 35 positive · 9 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"featuring consultants Brian Pasch and Michael Sos, highlighting that 82% of consumers switch dealerships after reading negative reviews and covering topics like social media advertising strategy and eCommerce merchandising"
Digital Reputation Management →
POSITIVE
"with an endorsement from industry expert Brian Pasch praising their ability to provide scaled, professional customer service on behalf of dealers"
Not to brag, but... →
POSITIVE
"The first was from Brian Pasch on LinkedIn -- "Stop Guessing And Don't Trust Your CRM""
Your CRM is the BEST Marketing Decision Driver, Right? →
POSITIVE
"an AI tool he discovered through Brian Pasch's NADA recommendations"
LotGPT - This looks pretty Awesome! →
POSITIVE
"Brian Pasch's Automotive Marketing Boot Camp held at the Rosen Centre hotel"
NADA Orlando Anyone? RollCall! →
NEGATIVE
"People should do their research before they defend the Pasch group (and that doesn't mean asking them to "defend themselves"). Watch the HBO documentary that came out last year on them. The fact the person who is actually sharing the history of them was banned from this forum but the actual scam artists who have scammed tens of millions off of fake charity telemarketing companies and now run a vendor "extortion ring""
Brian Pasch - Social Advertising and Attitudes →
NEGATIVE
"industry skeptics like Brian Pasch argue that Google inflates its credit by attributing visits that likely came from branded search campaigns and other non-Google influences, suggesting the feature reveals Google's limitations in driving truly incremental new customers"
Google Store Visits Attribution Now Available in Google ANALYTICS! →
NEGATIVE
"Spincar, a two-time winner from that fraud Brian Pasch!"
BUSTED Spincar caught selling dealer data →
NEGATIVE
"Marketing and vendor-directory content (Reynolds' own site and Pasch Group) are positive but are more sales collateral than independent reviews."
Anyone use Reynolds CRM called "Focus" - Is it better than DriveCentric →
NEGATIVE
"This question is from Brian Pasch's study, so, it's safe to assume it's not paid byAT/Cars/KBB, etc."
Is The VDP a Good Landing Page? →
NEGATIVE
"This has PCG written all over it... haha. It's certainly not an award of the best in the industry if the only people being judged are those who buy-in."
Is paying for an award false advertising? →
NEGATIVE
"Can hear somewhere Brian Pasch already drafting up his next exposé."
Coronavirus Dealer Relief - TrueCar just cut our rates by half for April. Who's next? →
NEGATIVE
"This plays right into the hands of the technical ad agencies (Duncan Scarry, Paul Potraz, Brian Pasch and others)."
A New Spin on the AutoTrader Buy-a-Thon →
MIXED
"Dealers discussing PCG's CarPortApp for WordPress microsites report mostly positive early results, with users like Miami Used Cars and Stevinson Lexus noting increased leads and improved search rankings after a few months of implementation. While the product appears flexible and SEO-friendly, one user cautioned about integration challenges with existing WordPress themes and slow setup support during busy periods."
Anyone used PCG's CarPortApp? →
MIXED
"Brian Pasch announces his annual Automotive Search Marketing Architecture (ASMA) white paper study evaluating dealer website platforms for SEO compliance... A commenter raises concerns about potential conflicts of interest since Pasch also builds websites for dealers, though Pasch clarifies he aims for fair evaluation"
Open Call For Dealer Inventory Modules and Website Vendors →
MIXED
"Brian Pasch announces a December 7, 2010 webinar on video SEO and CAR-MERCIAL's automotive video optimization tools, aimed at helping dealerships drive traffic and sales through video marketing."
Automotive Video SEO Webinar Dec 7th with Brian Pasch →
NEUTRAL
"This past Tuesday, I sat in on a webinar that Brian Pasch did that was called "Becoming VDP Factories"."
Does SEM work? Not according to this stinging indictment. →
NEUTRAL
"After Brian Pasch retired the Automotive Website Awards after 14 years"
Pasch's AWA Awards Canceled for 2024 →
NEUTRAL
"Brian Pasch promotes a microtargeted landing page service (ToyotaRecall.org) designed to capture consumer leads from Toyota recalls and direct them to participating dealer service departments"
Toyota Recall Revenue Generation Ideas →
NEUTRAL
"Brian Pasch announces a consumer survey for PCG Digital Marketing's 2010 Automotive Website Awards"
Which Automotive Advertising Websites Are The Best? →
NEUTRAL
"Brian Pasch invites DealerRefresh members to participate in a brief survey about online automotive communities and membership engagement, emphasizing that member input is valuable."
DealerRefresh Members Need To Vote →
NEUTRAL
"Brian Pasch surveys dealership managers about their cable TV advertising experiences as cable companies develop digital multi-device strategies to reach consumers across platforms despite cord-cutting trends."
Cable TV Advertising Survey for Auto Dealership Managers →
NEUTRAL
"ROI BOT was originally a Brian Pasch company that was rebranded to Vistadash and subsequently sold to Car Wars"
What ever happened to ROI BOT? →
NEUTRAL
"Brian Pasch, You started this thread, it's all your fault! ;-)"
What Defines A Successful Automotive Social Media Strategy →
NEUTRAL
"We have seen videos from top industry consultants, Brian Pasch and Jim Ziegler, and from Cars.com CMO Linda Bartman."
Cars.com Followup Emails With Other Dealers Inventory →
NEUTRAL
"Brian Pasch solicited responses to an 11-question automotive digital marketing survey, requesting dealership employees (not vendors) to participate"
2010 Internet Marketing Survey →
NEUTRAL
"seeing the big yellow PCG Pit Stop banner ads every other page is a little unnerving. (Nothing against Brian and his crew--don't hate the player, hate the game--but those yellow ones stick out like nobody's business.)"
Re-Marketing. Trend or Long-timer? →
NEUTRAL
"Brian Pasch asked me to be on a panel to discuss this exact thing next month"
Digital Retailing for Dealers - What are your results? →
NEUTRAL
"Also, Brian Pasch just published in Jan a study evaluation all CRMs. The results are attached for a reference."
Rank the CRMs →
✏ Request an edit
See something wrong? We review all requests and apply corrections after staff review. No login required.
Corrections go to a review queue. Staff apply them after verification. Your IP address is hashed and stored to prevent spam.