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Pasch Group — DealerRefresh Vendor Library

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Pasch Group
a Pasch Group company
80% · Favorite 86 DealerRefresh discussions
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Pasch Group is an automotive technology consulting, research, and digital marketing firm serving franchise car dealers and OEMs, founded in 2005 (rebranded from PCG Companies). It operates two subsidiaries — PCG Digital, a full-service digital marketing agency offering SEO, SEM, and social media, and Brian Pasch Enterprises (BPE), which provides educational conferences and sales training — while also publishing independent and sponsored research reports on automotive retail technology.

What you do with it

access independent research, white papers, and expert guidance to make informed budget and strategy decisions, so they can allocate digital spend more confidently and avoid costly missteps
When a dealer needs to navigate fast-changing digital marketing channels (SEO, SEM, social, video) without in-house expertise
attend boot camps, pit stop seminars, or virtual conferences to build practical digital marketing skills, so they can develop internal capability that reduces dependence on outside vendors
When a dealer or their marketing staff lacks structured digital knowledge
hire PCG Digital as a full-service SEO/SEM agency to execute digital marketing on their behalf, so they can generate more qualified website traffic and convert it into leads and appointments
When a dealer wants to improve organic search visibility and lead volume from their website

Community evidence → Stable

The DealerRefresh community broadly credits Brian Pasch and PCG with producing genuinely useful, ahead-of-the-curve content — white papers on AdWords and Google reviews, podcasts on Facebook data changes, and well-organized conferences like DMSC are repeatedly praised by dealers and industry voices. PCG Digital's agency work draws positive mentions from specific dealer clients, and educational products such as boot camps and training manuals are endorsed as practical resources. However, a vocal minority raises serious credibility concerns, alleging conflicts of interest in Pasch's vendor-evaluation research (given his own agency relationships) and, in stronger terms, accusing the broader Pasch Group of operating as a 'vendor extortion ring' with a fraudulent charity telemarketing history — claims that remain unverified in the thread record but were not rebutted with specifics. The result is a community split between practitioners who find Pasch's educational output genuinely valuable and skeptics who question whether the research and awards can be trusted as independent.
Educational content and research credibility12 mentions
Conference and event quality (DMSC, Pit Stops, Boot Camps)6 mentions
Conflicts of interest in vendor research and awards3 mentions
Ethical and legal concerns about Pasch Group leadership2 mentions
PCG Digital agency results for dealer clients3 mentions
Product/tool performance (CarPortApp, ROI BOT/Vistadash)3 mentions
Forward-looking industry intelligence (Google, Facebook, OEM trends)5 mentions

86 mentions · 35 positive · 9 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.

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"citing Brian Pasch's analysis of poor user experience design"
How to Reassure Customers in an Inventory Shortage →
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"industry expert Brian Pasch's article on the topic"
CRMs w/ Enterprise Data for Dealer Groups →
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"I think you're going to see Brian Pasch writing a bit about that on [url=http://cashforclunkersfacts.com]Cash for Clunkers | Get Started NHTSA Program | Dealer Directory[/url]"
Cash For Clunkers- I have been paid club! →
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"referencing an article by Brian Pasch that distinguishes between genuine differentiators and empty marketing claims"
Why Should I Buy From YOU? →
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"This was found by our friend Brian Pasch as he was putting together the final meeting of the Summer 2013 Automotive SEO Study"
Reputation Management Comp Buying Likes? →
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"citing a Brian Pasch article"
Social Re-Targeting? →
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"discussion focused on lessons learned from Pasch's DMSC virtual event and how dealerships could benefit from reduced travel costs and time commitments through online learning formats"
Going Virtual - Automotive Conferences in 2020 and Beyond w/ Brian Pasch →
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"Brian Pasch to ask if this is standard and request escalation contacts"
CallBrite Setup Issues →
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"The thread draws on Brian Pasch's thinking and references 'The Challenger Sale' to argue that only about 14% of what dealers think differentiates them actually matters to buyers"
Why Would Anyone Buy a Car From Your Dealership - Really? →
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"Brian Pasch asks DealerRefresh members for feedback on Digital Air Strike"
Digital Air Strike - Who Is Using Them? →
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"maybe Sir Brian Pasch can spur a change with his connections"
Google reviews and how to respond to them... →
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"Brian Pasch from PCG Companies presented research findings on the effectiveness of Google Ads and paid search for car dealers"
Is SEM Still Worth It? | Brian Pasch - BPE Research →
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"Brian Pasch offering a hierarchical framework (Entry Level through CMO) as a starting point for discussion"
Help define roles & responsibilities for digital marketing positions →
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"Brian Pasch created a survey asking automotive industry professionals which communities and people inspire them"
Brian Pasch wants to know who inspires you →
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"From the [B]New Vehicle Merchandising[/B] section of the PCG Research [B]2016 Auto Shopper Influence Study[/B]"
Text Us message conversion from Website and VDP? →
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"Folks like @kevinfrye and Brian Pasch have been preaching the benefits for at least a half a decade now."
No Google Analytics in 2018 →
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"Google Analytics and Webmaster Tools Webinar with Brian Pasch"
Google Analytics and Webmaster Tools Webinar with Brian Pasch →
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"even though PCG Digital normally uses CarWars for ad campaigns. I speak about the 12 CDP companies that can meet dealership needs, even though PCG Digital has started working with Orbee."
New HBO Documentary - Telemarketers →
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"Have you looked at the "automotive standard" UTM tracking guide that PCG put out?"
Guide for UTM-tagging URLs →
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"what we have found in our research as well as is confirmed by many industry professionals outside ADP | Cobalt, like PCG's CEO Brian Pasch on his ISM blog and the today posted video response."
GM Dealers - Is your Cobalt Site Linked to Your Places Page? →
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"FYI, Brian Pasch is all over this topic this year. Podcast: [URL]http://hwcdn.libsyn.com/p/1/4/3/143438172d7654e4/AutoSuccess_341_-_Brian_Pasch.mp3?c_id=7208975&expiration=1401036044&hwt=12162965f862f80c847259883d7c24e3[/URL]"
I am BEYOND frustrated with Dealer.com →
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"Years ago Brian Pasch developed his Pit Stops with that"
Who is innovating? →
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"The thread explores a challenging exercise proposed by Brian Pasch: dealers must articulate 3+ compelling reasons why customers should buy from their dealership specifically."
Why Would Anyone Purchase from Your Dealership? →
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"citing Brian Pasch's industry research on this topic"
Who writes your web content? →
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"A thread ostensibly about Brian Pasch's AAAS event in Palm Beach quickly devolves into a flame war between forum members, primarily Alexander Lau trading insults with ed.brooks and others over Lau's dismissal of Pasch's industry events."
Pasch's AAAS in Palm Beach review →
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"Brain Pasch, this wasn't easy to find. pasch consulting website review 2011"
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