Pasch Group is an automotive technology consulting, research, and digital marketing firm serving franchise car dealers and OEMs, founded in 2005 (rebranded from PCG Companies). It operates two subsidiaries — PCG Digital, a full-service digital marketing agency offering SEO, SEM, and social media, and Brian Pasch Enterprises (BPE), which provides educational conferences and sales training — while also publishing independent and sponsored research reports on automotive retail technology.
What you do with it
access independent research, white papers, and expert guidance to make informed budget and strategy decisions, so they can allocate digital spend more confidently and avoid costly missteps
When a dealer needs to navigate fast-changing digital marketing channels (SEO, SEM, social, video) without in-house expertise
attend boot camps, pit stop seminars, or virtual conferences to build practical digital marketing skills, so they can develop internal capability that reduces dependence on outside vendors
When a dealer or their marketing staff lacks structured digital knowledge
hire PCG Digital as a full-service SEO/SEM agency to execute digital marketing on their behalf, so they can generate more qualified website traffic and convert it into leads and appointments
When a dealer wants to improve organic search visibility and lead volume from their website
Community evidence
→ Stable
The DealerRefresh community broadly credits Brian Pasch and PCG with producing genuinely useful, ahead-of-the-curve content — white papers on AdWords and Google reviews, podcasts on Facebook data changes, and well-organized conferences like DMSC are repeatedly praised by dealers and industry voices. PCG Digital's agency work draws positive mentions from specific dealer clients, and educational products such as boot camps and training manuals are endorsed as practical resources. However, a vocal minority raises serious credibility concerns, alleging conflicts of interest in Pasch's vendor-evaluation research (given his own agency relationships) and, in stronger terms, accusing the broader Pasch Group of operating as a 'vendor extortion ring' with a fraudulent charity telemarketing history — claims that remain unverified in the thread record but were not rebutted with specifics. The result is a community split between practitioners who find Pasch's educational output genuinely valuable and skeptics who question whether the research and awards can be trusted as independent.
Educational content and research credibility12 mentions
Conference and event quality (DMSC, Pit Stops, Boot Camps)6 mentions
Conflicts of interest in vendor research and awards3 mentions
Ethical and legal concerns about Pasch Group leadership2 mentions
PCG Digital agency results for dealer clients3 mentions
Product/tool performance (CarPortApp, ROI BOT/Vistadash)3 mentions
Forward-looking industry intelligence (Google, Facebook, OEM trends)5 mentions
86 mentions · 35 positive · 9 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEUTRAL
"I think you're going to see Brian Pasch writing a bit about that on [url=http://cashforclunkersfacts.com]Cash for Clunkers | Get Started NHTSA Program | Dealer Directory[/url]"
Cash For Clunkers- I have been paid club! →
NEUTRAL
"referencing an article by Brian Pasch that distinguishes between genuine differentiators and empty marketing claims"
Why Should I Buy From YOU? →
NEUTRAL
"even though PCG Digital normally uses CarWars for ad campaigns. I speak about the 12 CDP companies that can meet dealership needs, even though PCG Digital has started working with Orbee."
New HBO Documentary - Telemarketers →
NEUTRAL
"FYI, Brian Pasch is all over this topic this year. Podcast: [URL]http://hwcdn.libsyn.com/p/1/4/3/143438172d7654e4/AutoSuccess_341_-_Brian_Pasch.mp3?c_id=7208975&expiration=1401036044&hwt=12162965f862f80c847259883d7c24e3[/URL]"
I am BEYOND frustrated with Dealer.com →
NEUTRAL
"A thread ostensibly about Brian Pasch's AAAS event in Palm Beach quickly devolves into a flame war between forum members, primarily Alexander Lau trading insults with ed.brooks and others over Lau's dismissal of Pasch's industry events."
Pasch's AAAS in Palm Beach review →