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Pasch Group — DealerRefresh Vendor Library
About suggest a correction →
Pasch Group is an automotive technology consulting, research, and digital marketing firm serving franchise car dealers and OEMs, founded in 2005 (rebranded from PCG Companies). It operates two subsidiaries — PCG Digital, a full-service digital marketing agency offering SEO, SEM, and social media, and Brian Pasch Enterprises (BPE), which provides educational conferences and sales training — while also publishing independent and sponsored research reports on automotive retail technology.
Community evidence → Stable
Pasch Group has 86 mentions across 20+ years of DealerRefresh dealer discussion — rated 80% · Favorite. The community includes 35 positive and 9 negative takes.
86 mentions · 35 positive · 9 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Brian Pasch hosted a virtual DMSC (Digital Show室Customer) conference July 13-15, 2020, featuring numerous industry speakers with recorded content available for a month post-event to eliminate travel barriers. Participants praised the virtual format for its organization and networking opportunities"
Virtual Pasch DMSC event July 13-15th →
POSITIVE
"I am fortunate to have Acton Toyota and Checkered Flag as clients of PCG Digital Marketing"
Who are the Great Ones Among Us? →
POSITIVE
"Brian Pasch's Automotive Marketing Boot Camp on February 12th, citing increased manufacturer pressure to allocate 2010 advertising budgets toward SEO and his desire to develop expertise before managing a larger SEO budget at his dealership. Pasch responds by explaining the boot camp's format—a limited, pre-planned session of 15 participants with customized coaching from industry practitioners, designed to give attendees practical, dealership-specific SEO strategies ahead of the NADA Convention."
Brian Pasch's SEO Boot Camp before NADA →
POSITIVE
"I would highly recommend any dealers read Brian Pasch's white paper regarding this for some good direction on how to move forward from here in collecting Google reviews."
Google Reviews Disappeared!?!?!? What's the deal? →
POSITIVE
"Brian Pasch's Digital Marketing Strategies Conference in Napa Valley... describing DMSC as one of the best automotive marketing conferences he'd ever attended for its collaborative, ego-free atmosphere"
Napa & NADA reviews by Alex #NADA2011 #DMSC →
POSITIVE
"I'd recommend downloading and reading this new research from Brian Pasch and PCG Research - [URL='http://bit.ly/PCG_adwords'][B]Dealer Deployment of Google AdWords[/B]"
Digital Advertisers Pricing →
POSITIVE
"Glenn Pasch, CEO of PCG Digital Marketing, addresses the common problem of dealers implementing new strategies without establishing proper execution systems"
Webinar: 8 Proven Steps to Implement Your Newest Strategy & Strengthen Teamwork →
POSITIVE
"I've got to hand it to Brian Pasch. He saw this coming and was advising dealers at the PCG Pit Stops to shift their review focus to Google. People like Brian who stay close to the big tech companies and learn to predict their actions are becoming increasingly valuable."
Google Places Removes Third Party Reviews from Search Results →
POSITIVE
"Joe Pistell promotes Brian Pasch's new 500-page training manual on recruiting and developing Digital Marketing Managers (DMMs) for automotive dealerships, positioning it as a comprehensive guide for GMs"
A General Managers Best Friend: The Digital Marketing Manager →
POSITIVE
"Then, we went with Brian Pasch's CarPort app to get our inventory into a separate tab"
How to Add Inventory or Web Sites to your Facebook Fan Page →
POSITIVE
"a webinar featuring Brian Pasch discussing Facebook advertising strategies for car dealers, highlighting a new Facebook-Polk partnership that enables precise targeting of car owners through their Facebook profiles to improve ROI"
Webinar: Breakthrough Facebook Advertising Strategies That Sell More Cars →
POSITIVE
"JessicaRuth introduces Brian Pasch's article arguing that dealers should embrace SEM (Search Engine Marketing)"
The Wrong Fight Against SEM →
POSITIVE
"attending Brian Pasch's PCG Pit Stop seminars, praising the quality of content and Pasch's personal attention to attendees' needs"
Have you been Pashed? →
POSITIVE
"Alex Snyder shares details about Brian Pasch's Cash for Clunkers Participating Dealer Program, offering leads at $10 each through dedicated websites, with particular demand from Toyota, Honda, Nissan, Hyundai, Chevy, and Ford brands."
Cash for Clunkers →
POSITIVE
"PCG and DealerLab are hosting a free digital marketing seminar in Seattle on November 4-5-6, 2014, featuring automotive digital marketing expert Brian Pasch presenting his new book "Mastering Automotive Digital Marketing""
Digital Seminar Seattle-PCG & DealerLab-Nov 4-5-6 →
POSITIVE
"Brian Pasch had a very solid podcast on this subject, Facebook Cuts Ties With Third-Party Data Providers. At the risk of sounding 'spammy', Brian does mention the new Cars.com 'Cars Social' audience-extension Facebook product using 1st-party data on the podcast."
Huge News - Facebook will no longer allow third-party data for targeting ads →
POSITIVE
"Brian Pasche of PCG is talking about it and been astonounded how many dealers are clueless to Google Places!"
Google Places for your Dealership →
POSITIVE
"Finally, with a little encouragement from Brian Pasch on the SEO side and a little encouragement from elsewhere to get a mobile site running, we bit the bullet and went with a full-fat eBizAutos site that has been kicking gratuitous amounts of butt since last October or so."
Thinking of dropping Dealer.com →
POSITIVE
"We can prove it. We did a SEO vs. SEM study on a very large Honda dealer we have as a client that is top ranked (1 through 4 positions organically on Google) for 100's of keywords."
5 Reasons to Forget About Your SEO →
POSITIVE
"with an endorsement from industry expert Brian Pasch praising their ability to provide scaled, professional customer service on behalf of dealers"
Not to brag, but... →
POSITIVE
"specific vendors with automotive expertise (Dev Basu, Brian Pasch, TuneyFish)"
Trustworthy/Encompassing SEO? →
POSITIVE
"On Brian Pasch's recommendation I picked up Bob Burg's The Go-Giver and it has certainly changed the way I try to interact around the office."
Books that changed who you are →
POSITIVE
"I just read a good article that Brian Pasch wrote and it dives in a little deeper and talks about Assisted Conversions and specifically how ATC may be the introduction of your dealership, but not the final referring source."
Autotrader, Cars.com or KBB? →
POSITIVE
"Brian Pasch's Automotive Marketing Boot Camp held at the Rosen Centre hotel"
NADA Orlando Anyone? RollCall! →
POSITIVE
"Brian Pasch gave the response I was looking for. He had one little word that makes the difference no matter which way you fork down the road: CONTENT. Good quality content will always prevail. And that was what I was hoping someone would say in this comments stream - thanks Brian!"
Is the death of SEO coming soon? →
POSITIVE
"praising presentations by Ray Fenster, Joe Webb, Jonathan Ord, and Brian Pasch for being genuinely helpful rather than purely sales-focused"
Update From Digital Dealer →
POSITIVE
"featuring consultants Brian Pasch and Michael Sos, highlighting that 82% of consumers switch dealerships after reading negative reviews and covering topics like social media advertising strategy and eCommerce merchandising"
Digital Reputation Management →
POSITIVE
"an AI tool he discovered through Brian Pasch's NADA recommendations"
LotGPT - This looks pretty Awesome! →
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