PureCars — DealerRefresh Vendor Library

Here is the completed sales brief: --- ## Company Research — PureCars ### About PureCars PureCars was founded in 2007 by Jeremy Anspach and is headquartered in Atlanta, Georgia. Originally built around "Value Intelligence," a digital merchandising toolkit for used and CPO inventory, PureCars helped dealers showcase pre-owned vehicles in a new light and increase VDP conversions. Today, PureCars is the second-largest marketing platform for automotive dealers, servicing 2,000+ franchise dealerships across the country, and was acquired by Stage 1 Ventures and Diversis Capital in May 2019. As of March 2026, PureCars has approximately 250 employees across 4 continents. --- ### What They Do PureCars combines customer data management, advanced advertising solutions, digital merchandising, and market analytics to provide dealers and partners with marketing technology that enhances efficiency and profitability. **Core Products & Capabilities:** - **Customer Data Platform (CDP), Website Visitor Intelligence, Digital Advertising, Lead Generation, and Market Data & Reporting** - **Channel Execution:** Search Engine Marketing (PPC), Display Advertising, Social Media Marketing, Programmatic Advertising, Connected TV (CTV/OTT), Retargeting, Direct Mail, and PURE™ Intelligence - **RylieAI** (launched January 2025): A powerful new AI toolset powered by PureCars' proprietary CDP, The AutoMiner, designed to help dealerships connect with customers more effectively and drive revenue growth - **RylieAI Digital Assistant:** Described as "automotive's first revenue-driving digital employee," it sifts through datasets to identify high-value leads, highlight sales opportunities, and suggest the most effective campaigns **Notable Customers & Partnerships:** - PureCars is a certified digital provider for 17 OEMs in the U.S. and 3 in Canada, maintains compliance with over 40 brands, and serves 65 of the top 100 dealer groups in North America. - Partners include Google, Meta, Amazon, Spotify, Disney+, Microsoft, and Oracle. - In June 2025, PureCars was added as an approved digital advertising provider for Toyota & Lexus Canada Programs. - PureCars was selected as a preferred partner in Infiniti's AI Lead Nurturing Program, empowering Infiniti dealerships to enhance customer interactions through AI-driven communication. - In March 2024, PureCars achieved Google Premier Partner status, the highest tier of the Google Partners program. **Recent News:** - On April 13, 2026, PureCars announced its acquisition of AutoAlert, the leading provider of automotive data mining and customer engagement solutions, closing the loop between identified leads and cross-channel advertising engagement. - The merger combines PureCars' advertising technology, CDP, DMP, and agentic AI with AutoAlert's data mining, CRM, marketing engagement, and customer loyalty capabilities. - Lauren Donalson was promoted to CEO in September 2025. - A 2025 case study using Meta's Robyn modeling tool found a 20% increase in ad efficiency when combining PureCars' AutoMiner CDP with its digital advertising platform. --- ### DealerRefresh Audience Fit PureCars is actively selling to the same people who read DealerRefresh every day — GMs, dealer principals, internet directors, and fixed ops managers at franchise stores. Their buyers evaluate and greenlight ad tech vendors, digital retargeting platforms, CDPs, and SEM programs. DealerRefresh forum history shows PureCars has been a discussed, debated, and purchased vendor in this community for over a decade (SmartComments, SmartAdvertising, Showroom Logic acquisition, truPayments acquisition all surfaced organically in threads). This is a warm audience, not a cold one. **Product fit by format:** - **Forum Banners** — High fit. PureCars runs competitive products against vendors like Fullpath, ZeroSum, and CDK. Daily visibility to 3,000+ auto retail pros keeps PureCars top-of-mind during vendor evaluation cycles. PureCars provides omnichannel marketing automation with data-driven campaign management tools across search, display, video, social, and fixed ops — all topics that resonate on DealerRefresh. Fixed ops directors and BDC managers are specifically relevant given PureCars' current push into service marketing. - **Retargeting Pixel** — High fit. PureCars' own core product shows Facebook ads for the exact car a shopper viewed on a dealer's site — same color, trim, and condition. They will immediately understand and value the DealerRefresh retargeting pixel concept. Following DealerRefresh visitors across Facebook/Instagram directly mirrors what they sell to dealers. - **Demo / Review Video** — Very high fit.