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Zhendrix (blog) replied to the thread Are you eligible for Google Ad Credits for Covid-19.
A couple questions I've gotten since publishing the article:
Q. Can my credit be distributed to a different dealership?
A. No. It's...
Tallcool1 replied to the thread What is more important ROI or ROE?.
NADA 20 Groups have been tracking the "ROE" metric for as long as I can remember.
The composite did not break this number on a per...
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Alex Snyder (blog) replied to the thread What is more important ROI or ROE?.
The OEM gets leads from all sorts of places. I should have clarified that ONE of them is car shows. Much of the time the leads they...
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Alex Snyder (blog) replied to the thread What is more important ROI or ROE?.
Here are a few sources for fake contact information:
OEM leads are notorious for this as they're usually giving something away at a car...
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Alex Snyder (blog) replied to the thread What is more important ROI or ROE?.
After the 2008 recession layoffs, we put the GMs on an ROE (I like that Shaughnessy - stealing it) pay plan at Checkered Flag. It was a...
Alex Snyder replied to the thread Automotive Digital Retail is missing something: YOU.
:bump: because this just came up on a call.
john.quinn replied to the thread COVID isn’t going to change dealers.
I'm not sure... could this be the end of "Just get 'em in?" That'd be a pretty big change.
I never thought Digital Retailing was a...
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Marc Lavoie (blog) replied to the thread COVID isn’t going to change dealers.
Great observations @Chris Vitale
There's inertia in the market and COVID-19 will have a marginal effect on the business, it's simply...
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Alex Snyder (blog) replied to the thread COVID isn’t going to change dealers.
In 2010 and 2011 the recession lessons were still on the tip of our brains. We learned how to service and retail with half the staff in...
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Alexander Lau (blog) replied to the thread 30 is the new 8.
F*CK, I thought 47 was the new 18! I am THOROUGHLY confuzzzzed...
George Nenni replied to the thread Perception and Reality: Taking Control of the Video Experience.
Great post @BillPlayford and very timely, as I have a few customers who are working to up their game. There are great examples out...
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Alexander Lau (blog) replied to the thread Perception and Reality: Taking Control of the Video Experience.
It would also have been better served (pun intended) if it had been posted a decade ago. ;-)
I keed, I keed... well maybe there's truth...
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Dan Sayer (blog) replied to the thread Perception and Reality: Taking Control of the Video Experience.
This post would be even better as a video, @BillPlayford . Just saying.
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Jacques de Molay (blog) replied to the thread Are Dealers Measuring These 8 Facebook & Instagram KPIs?.
If you can stomach the waste, then yes by all means. If you care to look at it as such.
meh
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Alexander Lau (blog) replied to the thread Are Dealers Measuring These 8 Facebook & Instagram KPIs?.
Waste yes (of course), but not bot-driven, non-anthropogenic or native fraudulent traffic. Definitely not that at the overall 50% rate...
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Alexander Lau (blog) replied to the thread Are Dealers Measuring These 8 Facebook & Instagram KPIs?.
That's fantastic, but you'd generate A LOT more and SHOULD if 50% of their traffic wasn't bogus. How much is wasted? That is the entire...
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Alexander Lau (blog) replied to the thread Are Dealers Measuring These 8 Facebook & Instagram KPIs?.
And I think you're totally full of shit and probably wasting a ton of your dealer's money.
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Alexander Lau (blog) replied to the thread Are Dealers Measuring These 8 Facebook & Instagram KPIs?.
Yeah but, if they are advertising on FB and Insta and the half of their traffic is bogus and botgenic WTF does that do for them? No...
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Jacques de Molay (blog) replied to the thread Are Dealers Measuring These 8 Facebook & Instagram KPIs?.
Considering half of Facebook and I would presume Instagram traffic is fake, I would say they probably should shy away from spending too...
George Nenni replied to the thread Dealers Are Winning with Multiple “Google My Business”.
@ChrisR best I can determine, it is in Google's hands to make those connections. We have found that about 10-20% of our customers have...
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Alexander Lau (blog) replied to the thread Will COVID-19 dealership CERTIFICATION become a thing?.
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todd.smith (blog) replied to the thread Will COVID-19 dealership CERTIFICATION become a thing?.
Great comments Jeff. I know AutoNation has been using a Clorox thing in service for a while you can check it out on their website. I...
jon.berna replied to the thread Google just announced a $800 Million relief program for SMBs.
We haven't seen any notifications yet. My gut says it will be applied to the next dollars spent vs the billing method. We provide a...
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Alexander Lau (blog) replied to the thread Google just announced a $800 Million relief program for SMBs.
From one of the accounts that I man:
How can I find out if I’m receiving ad credits?
Advertisers receiving ad credits will be notified...
Chris Younggren replied to the thread Automotive Retail Disruption: How Process Would’ve Made a Difference.
Steve,
Your thoughts about "during bad times" dealers create better process, stuck a cord. During the past weeks I have been...