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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
malinda.terreri posted the thread How to Track Email Campaigns with Google Analytics in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Many people don’t realize that there is a lot more to Google Analytics than just tracking your website activity… it’s also a great way...
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Forum Topics posted the thread What metric do you like to track most? in Off Topic & Everything Else.
Latest HOT Topic in the Forums
TMuellner posted the thread 3 Easy Things to Do TODAY to Fill Your Service Bays Tomorrow in Websites, SEO, SEM, Display, Social, Marketing.
Pretend you’re the owner of a 2010 Ford Focus that recently went off warranty. Your check engine light just clicked on – most likely due...
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In the world of business jargon, the term bottleneck is used to describe a point where one area or process reduces capacity of the whole...
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Latest HOT Topic in the Forums
Join the conversation in the forums. This has been a HOT discussion with a LOT of different comments...
Eric Miltsch posted the thread 4 Predictions That Will Affect Car Dealer Performance in 2015 in Websites, SEO, SEM, Display, Social, Marketing.
It's time to get the band back together for another round of predicting the future of automotive marketing, technology and consumer...
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Forum Topics posted the thread Does Response Time Really Matter Much Anymore? in Off Topic & Everything Else.
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Daniel J. Mondello posted the thread Your Dealership's Digital Marketing Strategy Sucks! in Websites, SEO, SEM, Display, Social, Marketing.
Well... Maybe "Sucks" isn't exactly the right word but, I promise that you are going about your digital marketing in the wrong order of...
johncolban posted the thread 5 Reasons Video Is the #1 Vehicle Selling Tool in Websites, SEO, SEM, Display, Social, Marketing.
TV commercials. Billboards. Newspaper advertisements. Direct mailings. Door hangers.
A new study by Demand Metric shows why video is...
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Forum Topics posted the thread This may be why you DO NOT outsource your off hour chat. in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
Latest HOT Topic in the Forums
Daniel J. Mondello posted the thread 8 Essential Attributes Dealer Marketing Pros Need in Websites, SEO, SEM, Display, Social, Marketing.
Whether you call him/her a Digital Marketing Manager, Web Presence Manager, or something else, you need someone at your dealership to...
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Forum Topics posted the thread Are You Texting Potential Customers from the Dealership? in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
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Ken Kolodziej posted the thread Your Dealership Needs a Go To Market Strategy in Automotive News, Press Releases, and Events.
In politics, just as in life, the devil is in the details.
When it comes to winning elections, the difference between victory and...
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Jessica Ruth posted the thread 4 Steps to Being an Essentialist - Learn to Say No in Off Topic & Everything Else.
A few days ago a friend of mine shared an article with me all about being busy. At first I thought, “I’m too busy to read this article...
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Forum Topics posted the thread 2 Trainers - 2 Different Views - Which One is Right? in Off Topic & Everything Else.
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Justin Brun & Ben Koller posted the thread A Why Buy Is a Must Have! in Websites, SEO, SEM, Display, Social, Marketing.
“Today, the fight to convince automotive shoppers to buy from you is won and lost on the digital battlefield.”
This is a statement...
JD Rucker posted the thread Why Dealers Should Protect Their Time More than Anything Else in Off Topic & Everything Else.
At most dealerships in North America, there is a huge gap in the free time available to people in different roles. Some people such as...
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Jessica Ruth posted the thread The 5 Scariest Things at Your Dealership in Off Topic & Everything Else.
Every work place has their own Halloween like scares. The dealership is no different. Here are just a few scary things at the dealership...
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Brian Pasch (blog) posted the thread Is Your Website Alienating Auditory and Visual Learners? in Websites, SEO, SEM, Display, Social, Marketing.
I normally don't read a printed newspaper unless I'm traveling on the road and pickup a free copy at the United Club or at a hotel. I...
ben.anderson posted the thread Mobile DSES Review with AutoMotion in Automotive News, Press Releases, and Events.
Excitement filled the air as we boarded the plane for another trip to the strip for the Driving Sales Executive Summit. This event...
For the first time in seven years, I'm walking away from the fall conference season with a feeling of complete and utter hope for our...
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Brian Chee posted the thread One-Price Car Shopping. Is it Coming, or Not? in CRM, ILM, Chat, Desking, Emails, Phone, SMS.
You say you want a revolution
Well, you know
We all want to change the world
You tell me that it's evolution
Well, you know
We all...
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Brian Pasch (blog) posted the thread The Missing Ingredient To Automotive Enterprise Software Recipes in Websites, SEO, SEM, Display, Social, Marketing.
In recent months there has been a renewed effort by some of the largest automotive software providers to entice dealers to sign...
TMuellner posted the thread 18.2 Reasons to Reconsider Google’s Zero Moment of Truth in Websites, SEO, SEM, Display, Social, Marketing.
For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry. Wedged into nearly ever conference...
