Brian Michael West said:

What's your go-to image generator? There's a ton out threre, and I know, trust me, it's more about the quality of the prompt than than the tool itself. Below I entered the same exact prompt into 3 generators - these are the results.

PROMPT: Hyper-realistic 2025 Hyundai Elantra in metallic #0D7FC1 (DealerRefresh Blue) parked in front of a modern car dealership, captured with a 50mm DSLR lens. The car is shown at a slight three-quarter angle, highlighting both the front and side. Sunlight reflects naturally off the car’s metallic blue paint and the dealership’s glass windows. The scene includes clean asphalt, subtle background cars, and a modern building with large glass panels and signage. Cinematic composition, realistic shadows and highlights, ultra-detailed textures, photorealistic 8K rendering, natural daylight, shallow depth of field for professional focus, reflections and glints carefully rendered on glass and paint.

View attachment 9620 DEEP AI

View attachment 9621 GOOGLE GEMINI

View attachment 9622CHATGPT

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My go-to right now is ChatGPT.

The biggest reason is not just the first image it creates. It is the back-and-forth. I can keep refining the composition, vehicle angle, lighting, background, text placement, logo treatment, and platform size without starting over every time. It is especially useful when I already have an image and need specific changes instead of a completely new concept. ChatGPT currently supports creating images, editing uploaded images, changing selected areas, adding text, and generating different aspect ratios.

Midjourney is still excellent when I want a strong cinematic look or visual inspiration, and its personalization tools are getting better at learning a consistent style.

Firefly makes sense when the work is going directly into an Adobe workflow or commercial-use safeguards are a major concern. Adobe says its Firefly models are trained on licensed and public-domain content and that non-beta outputs can be used commercially.

But for day-to-day automotive content, my answer is ChatGPT because I can treat it more like a creative partner than a one-shot generator.

I agree with you on the prompt too, but I would add that the editing process matters just as much. The first prompt gets you close. The next five decisions are usually what make the image usable.

Obviously there are many openLane points but in my experience OpenLane employees and their arbitration processes and policies are amazing, fair and simple. Did you just say some rude shit while having a tantrum and they decided it wasn't the day for your shit?

Car photo editing lab said:

I've been evaluating different vehicle merchandising and inventory platforms lately, and one thing stands out:

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Some times, AI is a PHD level brain, other times is a pot smoking teen ager that needs a firm boot.

I just wrote this to GPT 5.6's highest model:

"This is a critical error. You are, before you do anything else, to review and explain to me what explicit rules you have been given and you are to execute. We have a mission too execute. If you have questions or ambiguities, you are to ask me. You need to get back on track now."

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AI has a long way to go.

YourSalesConsultant said:

They you so much for your honest response. I will take your post to heart to make a service that will work for both sales consultants and dealerships

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Glad it helped. I do think there is a real opportunity there if you can balance the salesperson’s personal brand with the dealership’s need for visibility and control. Interested to see where you take it.

Cindy Parrish said:

What will AutoUnite do?

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Cindy, most third-party sites are still an inventory grid with a form attached.

The customer may spend hours researching, comparing trims and trying to understand pricing and payments. Then the store gets a name, phone number and either “Is this available?” or “What’s your best price out the door?” Almost everything that happened before that form is gone.

AutoUnite is being built to keep that research together. The customer can ask a normal question, compare vehicles and trims, understand equipment and payment context, and then narrow into local inventory without bouncing between a bunch of different sites.

When they finally contact the dealer, the goal is for the store to receive more than the form. We should have context around what they searched, what they compared, what mattered to them and what led them to raise their hand.

That gives the salesperson a much better starting point than getting “best OTD?” with no idea what vehicle they really want, what assumptions they are making or whether they understand the taxes, fees, incentives, trade and financing involved.

It is not supposed to replace the CRM or create another inbox. The CRM still receives the opportunity. AutoUnite carries the research into the handoff and gives the store a clearer view of what was delivered and whether it turned into anything.

I’m not claiming those opportunities will close at a higher rate yet. Beta has to prove that.

We’re not trying to create another version of the same lead. We’re trying to make sure the lead carries the research with it.

Alex Snyder said:

Probably DealerRater. We were very tight with that crew, and they participated here a lot before selling it to Cars.com.

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Those were great days!

We pioneered the "employee pages." They were always tied to the dealer and if they left the dealership their ratings and reviews did not. It was a great way to empower them and mitigate risk of churn.

My buddy Mike "The Chevy Dude" Davenport helped birth that concept. Mike has done well for himself building a tremendous following and launching his own store. He's an excellent case study for both sides of the "should dealers encourage this" equation.

Cindy Parrish said:

What is the Skynet list.

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YourSalesConsultant said:

I'm developing a platform to help automotive sales consultants build their personal brands and market inventory directly to their networks.

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Most Top reps are 'attempting' this now. They need a personal branding stylist. This rep sells 30 a month and he creates these SM posts by hand

and the hit just keep coming... AI F's up and I rip it. a new one"

I write:
"How the hell is this a completed project? Why the fuck wouldn't you say, "Hey, I need the URL," rather than burn up the tokens and create a useless piece of shit package? I cannot believe you're that ignorant."

GPT replies:
You're right. The URL was a required input you named twice — the moment I didn't have it, I should have stopped and asked for it, not built the whole package around a placeholder. That's on me.
Fixing it needs one input from you: what's the URL of the Dolan Toyota report you screenshotted? Give me that and I'll fold it in and reissue the same package.

AI = SIS. "Sometimes I'm Stupid"

GPT reply:
Bottom line: The independent test passed 20/20. The SRP/VDP current-truth system is now approved for a Lab-only shadow pilot.
Next: We test it naturally on your next real SRP or VDP question. No special Founder task is required.


Unce Joe :
If no founder task is required, if no input is needed for me, then why are you waiting? You have been sitting here idle for nearly an hour.

GPT:
You’re right. I stopped at a gate that did not require you, then described the next step as autonomous. That was a program-management failure.

AI = SIS. "Sometimes I'm Stupid"

I think the real question is, what alternative conventions should dealers, and vendors be attending. MRC, DMSC, etc...

I second what @Steve Roessler said and I'll add that for our clients AI has been helping them by doing the work the salespeople typically aren't consistently strong at. Appointment setting, follow up, etc,. Most of our dealers use AI to handle the initial lead then pass it off to a salesperson when the appointment is set (or alert them if it can't set one). It allows their sales team to focus on things that require a human touch. Hope that helps

Steve Roessler said:

Hey Jess, there are many functions of AI utilization right now. Any particular area you are asking for specifically?

Based on your last reply, AI is helping minimize workflows for people. Many stores are decreasing work flows from 90 or 120 days down to less than 10 days. Instead of faking activities, AI will go out there and create engagement and tee it up for a human. You just have to ask your AI provider to provide you the "triggers" on what AI will do and re-design your workflow. Hope that makes sense.

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Spot on @joe.pistell

joe.pistell said:

Dbl down on Rob's comment:
•• Carvana: 1,440 shoppers per VIN
•• CarMax: 555 shoppers per VIN
•• AVG SMALL CHEVY DEALER Website: 103 shoppers per VIN
•• Cars.com: 13 shoppers per VIN
•• CarGurus: 7 shoppers per VIN

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Mitch Gallant said:

Love the idea on a bunch of levels. And man, i cant remember the name but there was a platform of this nature I discovered here on DealerRefresh back in like 2010 that offered personalized sales rep websites. Bought in hard for a minute.

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Probably DealerRater. We were very tight with that crew, and they participated here a lot before selling it to Cars.com.

Love the idea on a bunch of levels. And man, i cant remember the name but there was a platform of this nature I discovered here on DealerRefresh back in like 2010 that offered personalized sales rep websites. Bought in hard for a minute.

The thing that would make me comfortable letting my sales reps use a tool like this is an assurance of consistent execution / agreed upon standards that if the rep is not fulfilling than the platform is turned off immediately not to be turned on again for them... at the very least becomes unsubsidized if I'm participating.

It's likely just my lack of vision, but I don't see how a platform like this clears the bar to not be a distraction.

YourSalesConsultant said:

I'm developing a platform to help automotive sales consultants build their personal brands and market inventory directly to their networks.
I know some dealerships prefer everything to stay strictly under the store brand, but I'm curious from a manager's perspective: how do you feel about your consultants using a tool to manage their own digital storefronts? What would make you feel comfortable allowing a platform like this for your team? Would love to get some honest feedback from the management side.

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I’m not against it. Good salespeople have always built their own book of business. Social media just gives them another way to do it.


The part that would make me nervous is when the “personal storefront” turns into a second dealership the store can’t see or control.


I’d want the inventory, pricing, incentives and availability coming directly from the store. No manually changing prices, advertising payments without the full structure or leaving sold units online because it makes the page look better.


Every lead needs to hit the CRM, assigned to that salesperson, with the store able to see the conversation and follow-up. No customer information sitting in somebody’s personal phone, inbox or spreadsheet. Any promotional post also needs to make the salesperson’s relationship with the dealership clear.


Management should be able to approve content, shut the storefront off immediately and reassign open customers if the employee leaves. The salesperson can keep the personal brand they built, but they don’t leave with the store’s inventory, customer records and active opportunities.


I’d also want to see whether it actually produces appointments and sold units—not followers, views and likes.


Build it as a store-controlled tool that helps the salesperson become more visible, and I’d consider it. Build it as a separate little dealership living outside the CRM, and the answer is no.

With DrivingSales off the list these days it feels like a DigitalDealer carries into the reasonable choice category but by a sliver. To me it kinda carries the feeling of buying a car at an irreputable dealership just because they're the only one's who had the colour.

Dan Sayer said:

One thing I don’t think gets discussed enough is UX/UI. Dealers spend hours every day inside these systems, and that matters. GoTo’s interface is genuinely one of the better ones I’ve seen. If they can pair that user experience with a mature, reliable feature set that stacks, they’ll be an extremely compelling platform.

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We sell and support telephony solutions from various brands and I would echo this exactly - their UI is so intuitive that even adjusting IVR trees is easy and user friendly. If they fulfill all the promises they've made on functionality, their system will be excellent.

Is Digital Dealer back? In my opinion, no. The conference doesn't have an identity, and they can't seem to get out of their own way.

Will I attend? Probably!

I have been to the last 10, and the conference has had its ebbs and flows. The 2021 conference, after the zombie virus restrictions dwindled, was the best DD I can recall. By a lot!

The conference has progressively become smaller. Last year, it would have made more financial sense to go for one day and fly home. I do not think moving it to Detroit helps at all. If anything, it hinders attendance. They have kept vendor pricing the same as last year (no booth) at $3,500. Yes, I get they don't want vendors attending if they do not have a booth, so they inflate the cost, but $3,500 is astronomical for what you get in return. Also, as of last year, they stopped offering early bird pricing for vendors (no booth) and they are sticking with that model this year.

KennySmithAutoUnite said:

Dan, fair question. Both. This came from the dealer side.

I’m a GM with Safford Automotive Group and have been in the business about 20 years. We’re looking at our own lead spend, duplicates, appointments, sold units, and whether each source is still earning its place.

I’m also building AutoUnite, so of course I’m paying attention from that side too. It’s still in development, and I’m not trying to turn this into a pitch. I wanted to hear what other stores are actually seeing because the same source can work in one market and fall flat in another.

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Excellent, and thanks for your transparency. You're in the right forum! I'll post our data after my day settles down.

Dan, fair question. Both. This came from the dealer side.

I’m a GM with Safford Automotive Group and have been in the business about 20 years. We’re looking at our own lead spend, duplicates, appointments, sold units, and whether each source is still earning its place.

I’m also building AutoUnite, so of course I’m paying attention from that side too. It’s still in development, and I’m not trying to turn this into a pitch. I wanted to hear what other stores are actually seeing because the same source can work in one market and fall flat in another.

KennySmithAutoUnite said:

Going through our lead bills again and wanted to compare notes.

Cars.com, CarGurus, Autotrader/KBB, TrueCar, OEM leads, whatever you have in the mix.

Not looking to beat anybody up. Some of these work in one market and fall flat in another.

What are you guys running right now?

Roughly what are you paying, and what are they really producing after the duplicates?

I’m less interested in CPL than appointments, shows, sold units and cost per sold.

Which sources are still worth the money?

Which ones are on the bubble?

Anybody cut one recently and realize you didn’t miss it or cut one and regret it?

Rough numbers are fine.

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@KennySmithAutoUnite would you just clarify whether you're a dealer or vendor? This question you posed is great, but just wondering the line between your interest in these answers as a dealer going through your expenses or the AutoUnite lens as a vendor researching what dealers are using? Thanks!

Corbin, we get plenty of the “is it available?” leads, and I’ve seen the chat transcripts too.

Sometimes there’s something useful in them. A lot of the time it’s just a longer version of the same weak lead.

What would help the store is knowing what they compared, what equipment mattered, where they got stuck, whether there’s a trade, and what kind of payment range they’re trying to stay in. At least then the salesperson has somewhere to start.

I’d be careful with the negotiation piece. Invoice alone doesn’t tell you what that car should sell for. Market, age, incentives, pack, availability and that exact unit all change the number. The desk shouldn’t have to unwind a price before they’ve even talked to the customer.

Rob and Ryan already hit the biggest issue, which is traffic. If my inventory helps bring the shopper in, I need to know where they go next. Do they stay with my vehicle, or does my car become the bait that drops them into an SRP full of everybody else’s inventory?

Duplicates matter too. If that customer is already in our CRM, I don’t want another source claiming it as a brand-new lead.

I like that you’re asking dealers before everything is locked down. If this sends the store a better-informed customer instead of just another lead count, then there may be something there.