Service to display compact summaries of differences between two vehicles?
- By Viracocha
Thanks Joe! I actually have less than zero interest in website chatbots, I was considering this for a more personalized targeted loyalty approach. As with most things, the idea was born from my own needs - i was looking at the 2025 tremor and noticed that it is no longer a series or pep but a full trim now in the F-150 line up. I was thinking it would be nice to have a concise list of changes that someone like a salesperson would actually respond with, rather than a specifications dump that you get from the big data sets. If I was able to get that, then i could proactively use it in an outreach approach to engage drivers of older models to start thinking about newer models. We are a loyalty marketing company so we could bake it into our existing approachAhh, Viracocha is displaying excellent JTBD software design. JBTD is Job To Be Done. Google it, it's powerful and so simple.
Yes, auto data providers have highly structured, VIN specific data. Infact, it comes in 'levels' of perfection (or completeness). The more you spend, the more complete is the record.
In your example (2018 vs 2025 F150 XLT), AI can do a OEM YMMT based 'generic' comparison (you'll need AI to be real time) This is helpful in high level research and is seen in SEO landing pages.
Using the JTBD model, the shopper is on the 2025 CrewCab XLT F150 VDP likes what they see and NOW they want a simple way to compare the car they own vs the car they want to buy. This task/solution 'should be' the websites responsibility, but, the JTBD philosophy is alien to these ppl, so, they can't see it.
That being said, this is a perfect JTBD by an intelligent chat bot on the dealer's site. THe bot would need to be aware of the page the shopper is on (Carvana's bot does this) and if the bot has this info, the bot could ask the shopper the YMMT the shopper has. The bot could ask the shopper if they'd give the bot the VIN or Plate#, they'd have the build sheet data for that specific car and it would improve the quality of the comparison (p.s. tradein forms harvest this data and chat bots should have this info if provided).
Viracocha, nice rabbit hole you've found!Very helpful for shopper knowledge. Too bad 99.9% of the software ppl in autoare chasing lead gen
The Monroney Label - facts, thoughts, comments, etc.
- By Alex Snyder
- Off Topic & Everything Else
- 3 Replies
The reasoning behind it, "to protect consumers from deceptive dealer practices and ensure transparent, standardized vehicle pricing," being something that was a problem in 1959, isn't surprising to me. However, what surprised me was learning how long our industry has been seen as deceptive by consumers. Even late in my automotive career, I still had not connected the historical dots to a time when our "wheels" ate hay.
Horsetrading was the original car sales. "Trade that old nag on a young mustang, fella!" Think about selling with a six-shooter on your hip in the Old West. Or a curved sword in the desert of the Middle East before those bearded men in armor came campaigning for Jerusalem.
You are part of one of the oldest professions in human history! And some of you may practice it in a way that rivals THE oldest profession
Horsetrading was the original car sales. "Trade that old nag on a young mustang, fella!" Think about selling with a six-shooter on your hip in the Old West. Or a curved sword in the desert of the Middle East before those bearded men in armor came campaigning for Jerusalem.
You are part of one of the oldest professions in human history! And some of you may practice it in a way that rivals THE oldest profession
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