Skewed? GA4 conversions for google campaigns

Hello Brad,

PMax tends to generate a lot of service and some bad leads if you don't dial it in. Don't just turn their AI features on, otherwise, it will add a bunch of targeting you don't want and it will optimize for the easiest to generate leads (hence service leads).

Most of the time, VLAs tend to generate more calls. VLAs have cheap clicks but lower conversion rates unless you have specialized VDPs just for VLA.

To start tracing back your fake conversions, make sure you connect GA4 with the Google Ads account. Then look at what campaign(s) are generating the leads for the fake leads. You can use UTM tags within the campaigns if you need more detailed tracing.

If you need help with this, feel free to reach out to me directly. Thanks.

Skewed? GA4 conversions for google campaigns

Recently, we've been doing a manual audit of our form, chat and phone conversions generated by google advertising (search, vla and pmax).

Pmax: in some cases we've seen a lot of bad leads generated. the weird thing is they are real emails, but the people who own them had nothing to do with submitting leads. they are also out of state. we've also had elevated phone calls that dont seem legit. i've heard other people having this issue as well, but love to hear others insight.

VLA: in some of our stores we have seen questionably high form counts.

Does anyone have any tips on how to figure out what is causing some of the fake conversions?

Lastly, on VLA, are you seeing more phone or form conversions?

What are you thoughts on vla vs search in terms of conversions?

People's Choice Awards for Best Vehicle Photos?

Thank you, you can zoom in. I guess it works better on Android.
Yes, you can pinch and zoom on iPhone also, but you're zooming on a 100k (100,000 bytes) photo, which is small today's standards. A thumbnail looks ok at 100k or less, but final images need to be 1/4 megabyte (250K) at least IMHO.

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How a CMS Can Make App Development Easier and Faster

If you’re building an app, managing content can quickly become a headache. That’s where a CMS for app development comes in. It helps you organize, update, and control content without needing to touch the code every time.

In this guide, we’ll break down what a CMS does, why it matters for app projects, and how to pick the right one for your needs.

So, what exactly is a CMS?

A Content Management System (CMS) is a tool that allows you to create, edit, and manage content—like text, images, videos, and other data—through a user-friendly dashboard. You don’t need to be a developer to use it. That means your marketing or content team can update in-app banners, blog sections, or product descriptions without writing a single line of code.

When it comes to app development, especially for mobile or cross-platform apps, a CMS becomes even more valuable. Instead of hardcoding content into the app, you connect it to a backend CMS. That way, updates happen in real-time, without needing to push a new app update every time something changes.

Why is this important?
Because app users expect fresh, relevant content. Whether it’s updating your home screen offers, publishing a new article, or adding a seasonal banner, being able to make fast changes matters. A CMS for app development gives you that agility.

There are also different types of CMS platforms to choose from. Some are traditional systems like WordPress or Drupal (with mobile support), while others are more advanced headless CMS platforms like Contentful, Strapi, or Sanity. These headless systems are built for flexibility—perfect for developers who want full control over the front end, while content editors can still manage everything from the backend.

Another huge benefit? Scalability. As your app grows—more users, more content, more screens—a CMS helps you stay organized. You can manage content in one place, structure it properly, and deliver it across multiple platforms (web, mobile, even IoT) without duplicating work.

At the end of the day, choosing the right CMS for app development depends on your app’s goals, your team’s technical skills, and how much flexibility you need. But one thing’s for sure—it’s an investment that saves time, cuts down on development costs, and makes life easier for both devs and content teams.


When people talk about CMS making app development faster, I think a lot of it comes down to reducing friction between content and code. I’ve worked on a couple of mobile projects where a decent CMS saved us a ton of time, especially when non-technical folks needed to update content without breaking anything. It also helped keep the app logic cleaner, since we didn’t have to hardcode every little change. While figuring this out for a React Native app, I stumbled across Limeup’s blog post and it honestly matched my own experience pretty well. It breaks down what to look for and how teams usually approach hiring and structuring React Native work, without overhyping things. For me, the biggest win was aligning the CMS setup with the dev workflow early on—once that clicked, updates became way smoother and releases less stressful.
Good post!

Used Car Inspection Checklists

As a small dealer, moving to a formal inspection checklist is a smart step—especially if you’re already selling cars honestly in that price range. In New York, state-licensed shops like Carlos Repairs @Ridge follow clear, measurable standards during inspections, which is a good model to borrow from when building your own checklist. Customers often ask basic questions like “How much is a New York State inspection?”, but what really builds trust is having clear numbers and documentation to back up your answers.


From what I’ve seen:
  1. Yes—most buyers don’t get an independent inspection, and the ones who do usually already trust their mechanic. Your checklist won’t replace that, but it adds credibility and helps serious buyers feel more confident upfront.
  2. Keeping it simple works best. A 3-option system (OK / Needs Attention / N/A) with measured notes (tire tread, brake thickness) is usually enough. Too many options can confuse customers.
  3. As long as you’re clear that it’s a condition report at the time of inspection (not a warranty), you’re generally reducing risk, not increasing it—especially if your checklist mirrors what a New York State inspection already checks for safety and compliance.

A solid 40–50 point checklist sounds like the happy medium for your inventory and price range—thorough, professional, and not overkill.

How a CMS Can Make App Development Easier and Faster

If you’re building an app, managing content can quickly become a headache. That’s where a CMS for app development comes in. It helps you organize, update, and control content without needing to touch the code every time.

In this guide, we’ll break down what a CMS does, why it matters for app projects, and how to pick the right one for your needs.

So, what exactly is a CMS?

A Content Management System (CMS) is a tool that allows you to create, edit, and manage content—like text, images, videos, and other data—through a user-friendly dashboard. You don’t need to be a developer to use it. That means your marketing or content team can update in-app banners, blog sections, or product descriptions without writing a single line of code.

When it comes to app development, especially for mobile or cross-platform apps, a CMS becomes even more valuable. Instead of hardcoding content into the app, you connect it to a backend CMS. That way, updates happen in real-time, without needing to push a new app update every time something changes.

Why is this important?
Because app users expect fresh, relevant content. Whether it’s updating your home screen offers, publishing a new article, or adding a seasonal banner, being able to make fast changes matters. A CMS for app development gives you that agility.

There are also different types of CMS platforms to choose from. Some are traditional systems like WordPress or Drupal (with mobile support), while others are more advanced headless CMS platforms like Contentful, Strapi, or Sanity. These headless systems are built for flexibility—perfect for developers who want full control over the front end, while content editors can still manage everything from the backend.

Another huge benefit? Scalability. As your app grows—more users, more content, more screens—a CMS helps you stay organized. You can manage content in one place, structure it properly, and deliver it across multiple platforms (web, mobile, even IoT) without duplicating work.

At the end of the day, choosing the right CMS for app development depends on your app’s goals, your team’s technical skills, and how much flexibility you need. But one thing’s for sure—it’s an investment that saves time, cuts down on development costs, and makes life easier for both devs and content teams.


Ready to take your app content management to the next level? Start exploring CMS options and find the one that fits your vision.
Thanks for sharing

Vettx Experience

Our experience with Vettx was poor.

Based on our market, Vettx estimated we would be able to purchase 17 vehicles per month through their program. In reality, we purchased 2 vehicles last month and 1 the month before. The profit generated by the program did not come close to covering the cost.

The program did not perform as it was represented to us. We initially signed up for 6 months, believing the agreement would convert to month-to-month afterward. That was not the case. When we requested cancellation due to poor performance, we were informed that the contract automatically renews for another 6 months, leaving us locked into the program.

I reviewed the situation in detail with them and requested early cancellation, which they refused.

Additionally, Vettx stated that they informed us of the renewal and provided recommendations, which we did not receive. These items were also not part of the original discussion tied to the 17-vehicle estimate. Those recommendations included:

  • Providing more aggressive offers to remain competitive in our market
  • Picking up vehicles to make acquisitions more convenient for sellers
  • Emphasizing the use of Autotrader and creating a new account (which we already have)
I would caution any dealer considering their products to carefully review the contract terms and take our experience into account before moving forward

Familiar with Vettx - Used Car Acquisition Software?

Our experience with Vettx was poor.

Based on our market, Vettx estimated we would be able to purchase 17 vehicles per month through their program. In reality, we purchased 2 vehicles last month and 1 the month before. The profit generated by the program did not come close to covering the cost.

The program did not perform as it was represented to us. We initially signed up for 6 months, believing the agreement would convert to month-to-month afterward. That was not the case. When we requested cancellation due to poor performance, we were informed that the contract automatically renews for another 6 months, leaving us locked into the program.

I reviewed the situation in detail with them and requested early cancellation, which they refused.

Additionally, Vettx stated that they informed us of the renewal and provided recommendations, which we did not receive. These items were also not part of the original discussion tied to the 17-vehicle estimate. Those recommendations included:

  • Providing more aggressive offers to remain competitive in our market
  • Picking up vehicles to make acquisitions more convenient for sellers
  • Emphasizing the use of Autotrader and creating a new account (which we already have)
I would caution any dealer considering their products to carefully review the contract terms and take our experience into account before moving forward

Looking for Reliable SEO Services – Recommendations?

We are taking it back in-house next month. I'm adding another marketing specialist with SEO expertise on Monday and I have a contract employee that will take some of it on as well. Looking forward to having more control and a better result at a dramatically reduced expense for our 10 locations.

Is DriveCentric just running away from the pack at this point?

Drivecentric is incredible, but their new desking is the absolute worst.
Compared to Tekion Desking, it is pretty good. Other than DC cannot push back a complete deal into Tekion DMS. The irony. But I blame Tekion for that API limitation. Hopefully DC and Tekion DMS get another level of integration which would allow us to Desk in DC. Tekion is the worst Desking DMS out there.

Social Media for Your Business

Nice thread, thanks for kicking it off! A few thoughts:

  • Great that you’re doing both organic and paid social. Organic helps build trust; ads help scale reach.
  • Don’t get too hung up on follower numbers, engagement (shares/comments) often matters more than raw count.
  • Try testing content types (video, stories, reels vs static posts) to see what your audience actually responds to.

Curious, what metrics do you use to decide whether a social campaign is “working”?

At the end of the day, social media is like good facilities management Visit official source, it’s all about consistency, maintenance, and adapting to what people actually need.
Yes i see this

How a CMS Can Make App Development Easier and Faster

If you’re building an app, managing content can quickly become a headache. That’s where a CMS for app development comes in. It helps you organize, update, and control content without needing to touch the code every time.

In this guide, we’ll break down what a CMS does, why it matters for app projects, and how to pick the right one for your needs.

So, what exactly is a CMS?

A Content Management System (CMS) is a tool that allows you to create, edit, and manage content—like text, images, videos, and other data—through a user-friendly dashboard. You don’t need to be a developer to use it. That means your marketing or content team can update in-app banners, blog sections, or product descriptions without writing a single line of code.

When it comes to app development, especially for mobile or cross-platform apps, a CMS becomes even more valuable. Instead of hardcoding content into the app, you connect it to a backend CMS. That way, updates happen in real-time, without needing to push a new app update every time something changes.

Why is this important?
Because app users expect fresh, relevant content. Whether it’s updating your home screen offers, publishing a new article, or adding a seasonal banner, being able to make fast changes matters. A CMS for app development gives you that agility.

There are also different types of CMS platforms to choose from. Some are traditional systems like WordPress or Drupal (with mobile support), while others are more advanced headless CMS platforms like Contentful, Strapi, or Sanity. These headless systems are built for flexibility—perfect for developers who want full control over the front end, while content editors can still manage everything from the backend.

Another huge benefit? Scalability. As your app grows—more users, more content, more screens—a CMS helps you stay organized. You can manage content in one place, structure it properly, and deliver it across multiple platforms (web, mobile, even IoT) without duplicating work.

At the end of the day, choosing the right CMS for app development depends on your app’s goals, your team’s technical skills, and how much flexibility you need. But one thing’s for sure—it’s an investment that saves time, cuts down on development costs, and makes life easier for both devs and content teams.


Ready to take your app content management to the next level? Start exploring CMS options of ppcine download apk and find the one that fits your vision.
Great for CMS app developer

Is There Actually a Market for Franchise-Level Websites at $399/mo for Independents?

Thanks Chris! I agree its price sensitive and the budget sites lack lead gen. What kind of step up do you think it takes to be worthwhile? When I was in retail I always set the bar at 300% attributable ROI for any marketing spend.
I am an Independent Dealer.

The Independent Dealer Body is an extremely diverse group of businesses. It is not what a person would imagine until you really dig into it.

I started going to the National Convention several years ago. This is what I learned:

There are a whole lot more Buy Here Pay Here dealers then I would have ever imagined. A lot of these stored don't even have a website and they don't want or need a website. They have a process, don't want customers that are 100 miles away, and word of mouth is what really drives their business.

There are way more Independent dealers selling Salvage Title vehicles than a person could imagine. They just need a place to list their cars and that place uses 3rd party marketplaces to drive traffic to their site. SEO doesn't mean a whole lot to them because they are killing everyone's prices due to the cars being branded titles.

$99 Carsforsale websites are a hell of a lot better than people realize they are. Look at this website https://www.sarpycountymotors.com/ and run it through a comparison with some higher end sites. This site scores 100 for SEO and damn near 100 for Best Practices. This dealership consistently sells 100+ units a month in a little tiny town off of a gravel lot. Good luck explaining to this guy why he needs to pay another $X,XXX per year.

The bigger Independent dealers that are selling late model, retail, and high volume.....they are already using and justifying $1,500/month websites. This is a really crowded space and a really tough audience to sell to.

Maybe $199/mo. $149 is better.
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Is There Actually a Market for Franchise-Level Websites at $399/mo for Independents?

keep seeing the same pattern: Dealers start with the $99 solutions (Carsforsale, DealerCenter basics, etc.) because they're affordable, but those sites are cookie-cutter, slow, and not built for actual SEO or conversions.

Those dealers get a good bit of value from the $99/mo. Carsforsale.com platform. But I agree they're lacking especially for lead gen. I think that market is more sensitive to price, but if you can deliver a significant improvement in lead volume and traffic I could see some dealers opting for it. Unless there's a big step change I think many of those dealers are happy with the bang for the buck.

PR & News Is Automotive News still relevant?

My Automotive News Annual Subscription Cost has gone from:

2018 - $79
2019 - $99
2020 - $119
2021 - $169
2023 - $199
2024 - $349
2025 - $499

Meanwhile, they've taken away content (buy/sell reports) and become more political and one-sided coverage (i.e. tariffs, regulations, etc).

With other competitive sources for news, blogs and information ... is Automotive News worth it? Is it still relevant?
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What's the Best Way to Find Cheap Car Rentals Without Hidden Fees?

Hello everyone.

I'm planning a short trip and need a reliable, budget-friendly car rental. Every time I search online, I’m overwhelmed by hidden fees, insurance add-ons, and unclear terms.

I’m looking for advice on how to truly find the cheapest car rental without sacrificing too much on quality or reliability.

Are there any trusted sites, apps, or insider tips to avoid common traps? Is it better to book in advance or last-minute?

Any rental companies known for transparency and low prices?

I’d appreciate your suggestions and personal experiences of Cars.
Always check the fine print for additional charges, such as insurance, airport surcharges, or mileage limits, which can significantly increase the final cost.

DMS recommendation that integrates well with financial lenders

Welcome!

I am a smaller Independent dealer as well. I have been in business for about 15 years and have a really strong grasp on all of the DMS Providers. I have used several.

#1 Frazer Computing. It is simple, intuitive, has Accounting built in at no added cost, integrates with lenders, integrates with 3rd Party marketplaces, has JD Power integrated, etc. The biggest negative to Frazer is that their system is not visually appealing. I host Frazer in my dealership on my own "server" which isn't really a server at all but a stand alone PC that we don't use for anything else. It is secure because it sits in my store. They do have a hosted version of their product as well. They do not offer websites but they do integrate with everyone. You can use Frazer for your DMS, Carsforsale for your Website, and pay about $215/mo. Add Feather Light CRM and you are under $400 all in.

#2 Dealer Center. Visually appealing but very cluttered in terms of the Interface. They just have too much stuff going on for my taste. Dealer Center does not offer Accounting but they do have a Quickbooks Interface if you want to do something like that. I personally did not like the Quiclbooks Interface. The number never matched and there were always posting errors. I spent too much time tracking down mistakes. Dealer Center does NOT interface to OFAC. If you were to do business with someone on that OFAC Watch List and got caught it would be really bad.

Doing business with someone on the OFAC watchlist can lead to
severe civil penalties, such as fines of up to $250,000 or twice the value of the transaction, and serious criminal penalties for willful violations, including up to 20 years in prison and fines of up to $1 million. Other consequences include reputational damage, blocked assets, and increased regulatory scrutiny.

They also offer websites but they are not the greatest on the SEO Side...unless you pay more for that.

If Westlake is going to be your only lender, Dealer Center has an advantage because they are the same company and actually share a building in LA.

#3 Auto Manager. Auto Manager has a nice product but it gets expensive in a hurry. When I used this company, they were integrating Accounting with Quick Books. I am not certain if they still do that or not. Nice people, all of the normal integrations, but they are not all free like Frazer. They also offer websites but they aren't the best.

There are others like Wayne Reeves Dealer Cloud, etc but I don't know much about them.
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Legalities of Editing Inventory Photos?

I haven’t seen this happen @ Franchise stores. What dealer wants to deal with the headaches that possibly comes with? I guess there may be some but I haven’t come across any.
How do you know? How can you look at a Franchise store website and know that this isn't happening?

Filter