This year's J.D. Power Automotive Internet Roundtable event will be held at the Red Rock Resort from October 20-22nd.  View the agenda.

I have heard there are over 900 registered attendees who range from OEM's to larger dealer groups.  The JD Power Roundtable is one of my favorite events because it is mostly made-up of panels:  1 person moderating 3 to 5 panelists.  This kind of environment pushes people off their intended responses, occasionally, which leads to more spontaneous answers - the kind you like to hear.

JD Power's event is also not 101 so it isn't for everyone.  It is assumed that each attendee has a good understanding of the topics being discussed.  On top of it not being 101 it is also geared for big spenders:  OEM's, Ad Agencies, Vendors and Large dealer groups.  Can a single-point or small dealer group get something out of this JD Power event?  Absolutely!  They just need to keep in mind that the usual perspective is a bit higher-up in the consumer's purchase funnel where it takes big money to advertise.  But there are some great stories that can be taken and implemented at any level, and there are few opportunities to network with so many people from this level of the industry.

My Agenda

This will be my first J.D. Power event as a vendor, so I'm assuming I will get called into some meetings here and there.  On top of that there are some meetings on my calendar already.....what I'm trying to say is if you don't catch me attending one of these panels I'm saying I want to attend, don't hold it against me.

Wednesday October 20th

The panels on the first day have no competition so we're going to be a captive audience.  I'm not going to jump into too much detail on the first day's events other than to say I am looking forward to the 3:30 PM session "Can Traditional Media Drive Online Shopping" with Audi, National Cable Communications, ESPN, Time, Autotrader.com, and Group Media Director.  These are some players who can absolutely answer that question and I'm looking forward to those responses.

Why am I looking forward to those responses?  I already know the answer, but I just want some more ammunition to help spread the message.  Of course traditional media helps your online presence.  You'd have to be a fool not to understand that.  It is so seldom that we actually get to hear about traditional mixed with online, and I'm ready for the conversations to start happening more frequently.

Thursday October 21st - the big day!

8:15 AM We get the day kicked off by Audi.  Scott Keogh (Audi of America CMO) has some big shoes to fill.  Last year Ford's Jim Farley started things off with one of the most compelling presentations I've ever seen.  He told the Ford Story at a time when Ford was trying to rebound from some bad bailout publicity and introduced one of my favorite websites:  http://thefordstory.com.  Audi has an incredible comeback story too and I'm a HUGE Audi fan (I drive one) so I have to say that I am excited about this keynote.

9:15 AM With every JD Power Event you get JD Power numbers and I have always found those extremely interesting.  To follow on Audi, Jeff Schuster will be giving us the run-down on the global and national forecast for the automotive market.

10:15 AM Lexus, Honda, VW, and Mercedes-Benz team up to talk about their challenges in online marketing.  This has the potential to be another great panel.

11:00 AM Talking about Pepsi's digital marketing success.  Turning Pepsi's strategy into an automotive strategy.  Interesting.

11:30 AM Here it is - Social Media.  Yaaaaay.....can't wait.  Social Media is all I ever want to hear about these days.  I just can't get enough!!!  </end of sarcasm> I've been watching the twitter stream from other October Vegas automotive events and Social Media seems to be what 80% of the event is about.  Am I already burned out on the hype?  Anyway, for the record, I believe in social media - I came from a dealer group who did it right.  I just think the industry is dropping the ball in too many other places and shouldn't be spending so much time focusing on this shiny object.  But social media is definitely more fun to talk about than car dealers answering the phone or starting training programs - I get it.  Yes, I will be attending this one because it is always good to see facebook and LinkedIn on a panel along with Adam Boalt (GOSO).

1:15 PM When I was a dealer it was hard to justify display advertising because it was so expensive.  It competed with traditional advertising spends and no matter how many times Jeff Kershner told me it worked I couldn't get the money from my boss to give it a true trial.  I see a bright future for display advertising now.  As more and more people cut the cord on cable and satellite there is enormous branding potential through display advertising.  I want to hear everything I can about it.

I know I didn't say much about this session, but I assume you can figure out what it is about.

2:00 PM Mobile Marketing.  Yep.  Be there.

2:45 PM Here is the first of the panels with competition.  One option is to hear about Brand Purchase Intent and the other option is to hear about Digital Inventory Display.  I am hoping to see more people in the Digital Inventory Display session because there is an enormous need for the larger institutions (the JD Power event attendees) to supply their dealers with content that aids in making their #1 asset (the inventory) perform better.  Let's get this issue on the table and find a way to get all that great OEM content to the dealers!  I'll be asking that question from the audience if the moderator doesn't ask it (how's that for pressure Dean? ).

4:15 PM Location-based marketing.  Yep.  Be there.

5:00 PM This is the GRAND FINALE to the big day.  There are two topics to choose from but there is only one choice.  I'm not even going to mention the other one because there is no point in attending it.  Who wants to hear Ford, facebook, Autotrader, and ESPN talk about targeted creative anyway?  I agree, you should choose the other session.

What is this amazing other session?
CRM - The future

The future is CRM.  And I'm moderating this one.  Do I really need to say anymore?  yeah...I probably should.

CRM is going to be the heart of dealerships.  It will be the source of pay, the source of workflow, the definer of process, the source of up-selling and gross, the source of forecasting, the source of planning, the source of marketing....it is the heart that pumps all blood to every extremity of the dealership.  You can't live without a heart.  If this is the future, how can you afford to miss this?  Be there.

Friday October 22nd

The day starts off with AOL's Tim Armstrong as the Keynote speaker followed by the choice of two panels:

1. The Fallacy of the Click - a story that starts at the click and continues down the plot line.
   
2. Optimizing the Lead Mix - what happens to the Internet Form Submission in the dealer's hands?

I like the sound of both of these.  Attending which one will be a tough decision.

To finish the day off there is what sounds like a metaphor panel about gaming the car business.  It is actually a panel of video game executives talking about engaging consumers in their activity.  This one sounds interesting and entertaining at the same time.

And that's the end of the Vegas October Automotive Internet Conferences for 2010.  Absolutely the most exciting time of the year for anyone on this side of the industry.  And every year it gets better and better.  Can't wait for 2011 and I haven't even made it to the 2010 events yet!

Review of JD Power Automotive Internet Roundtable event in 2009

On October 18-20th we'll be rocking the Encore at the Wynn with Jared's second Driving Sales Executive Summit.  I am really looking forward to this one as it will me my first time attending this event and I heard so many great things about last year's.  And the Wynn is one of my favorite hotels in Vegas....it also comes with some nightlife that I highly approve of!

On the attendance level, the Driving Sales Summit is more intimate which always leads to more engagement and tighter networking.  On top of that it is really cool to catch-up with some of the big thinkers who attend this conference.

Monday the 18th

Charlie Vogelheim kicks things off on Monday to pave the way for Jared Hamilton.  Jared is a fantastic speaker and he is going to talk about sorting through all those "shiny objects" we have a tendency to get hung-up on.  In my opinion those damn "shiny objects" are a serious inhibitor of profits.  Yes, I will be listening intently to Jared.

After Jared we get to hear about one of the greatest modern-day dealership success stories; Paragon Honda.  Sean Wolfington will be conducting the interview which means it will be top-notch.

To finish the day off, we get to hear from Scott Monty on the rise of Ford's social media strategy.  Last year at JD Power I found Ford's story to be one of the most intriguing at the conference.

Tuesday the 19th

Jeremiah Owyang is going to help us understand how to formulate a plan for social media.  Jeremiah does not come from the automotive industry, so it will be very interesting to hear his insights.

After Jeremiah I get to support two good friends.  First, Brian Pasch is going to talk about....hmmm....I'm not sure?  What would Brian talk about?  Oh yeah!  I remember!  SEO.  Yep, Brian gets to beat that horse a little more, but he is a blast to listen to because he does a good job of not just beating the horse (I didn't call it a dead horse), but he is really good at beating it into your thick skull as well.  I'll be there!

Second of my good friends is Eric Miltch who has definitely become the king of location-based marketing.  Did you know Eric and Jared developed a mobile app together (you know, those app thingies for iPhones and Droids)?  Jared launched it at the Paris Auto Show (lucky bastard) and it is definitely a fun app for car gawkers.

The legendary Grant Cardone closes down the single-sessions for the day.  It is Grant Cardone.  Need I say more?

Tuesday Break-outs

I am severely conflicted over which session to attend for the first breakout session.  I do want to hear about RBM North Mercedes, but I've got to support Mike DeCecco, Kevin Root, and Dani Hart.  Which I can't decide on right this minute because Dani is part of panel and Kevin & Mike are presenting in a different breakout.  I'll make this decision on the fly - can't do it right now.

The second breakout is even worse.  Damn it.  I want to hear about F&I stuff (always fun), but then I'll be turning my back on Brian Pasch, Andrew Difeo, Todd Smith, and Justin Brun.  Since I'm going to see a Brian presentation earlier in the day I think I am going to hear what Andrew, Justin, and Todd have to say about real-time chat.  And I've never seen Justin or Andrew on stage, so I'm bringing a banana peel....yes, you two, be nervous....be very nervous

I have to say that I am quite biased toward the 2:30 PM breakout because Matt Murray and I have been working on the fuel for this presentation together.  I've got to watch him deliver!  Although I have to give a shout-out to Rafi Hamid who helped me out years ago on setting me down a path that forever changed my life - thanks Rafi!

I hate to say that this is the only breakout session I don't personally know anyone.  But database marketing is something I am SERIOUSLY interested in, so I'll be expecting to be schooled by Cassie Broemmer and Michael Hammond.  Don't let me down you two.

To finish things off for the day is the Driving Sales Innovation Cup.  I must say that this is one of the events I am most looking forward to.  I'll be rooting for Adam Boalt's team at GOSO, but am very interested in what Matt Watson has cooked up at VinSolutions.

Wednesday the 20th

Dan Zarrella will be starting things off.  Dan is another non-car-biz guy who wrote "The Social Media Marketing Book".  Yeah, I'm thinking this will be a good one.

Then we have Joel Ristuccia from Babson College and the NADA Dealer Executive Education Program.  I am very interested to hear what he has to say.  If I had stayed at Checkered Flag, I would have gone to NADA school...who knows...maybe I can still find my way there.

Dale Pollak, who just recently made one of the best executive decisions of automotive history, will be on hand to talk.  Now that Dale has all that Autotrader data to play with he is going to be even more dangerous than ever!

To close the sessions down we get to hear from John Holt.  We've got the two hottest sales of 2010, so far, back-to-back (vAuto and CoBalt) and I must say that I'm looking forward to hearing from both of them.  Jared will be interviewing John, so this should be a good finale.

Before lunch, and the end, the winners of the 2010 Driving Sales Innovation Cup will be announced.  Then it is a mass scramble back to the rooms to move from the Encore to the Red Rocks for the JD Power Automotive Internet Roundtable.

Lets face it, not everyone is cut out to make it as a salesperson just like not everyone isn't cut out to be a teacher, policeman, parent or CEO. After 25 years of delivering sales training programs, sales tips, sales strategies, delivering thousands of live sales seminars and creating sales programs that have changed the lives of 100's of thousands of salespeople and increased sales for entire companies, even industries I have discovered that there are certain traits that will guarantee that a person will fail as a sales person.

There is something you can do to counter these reasons and traits but the first thing is to know what the failing sales traits are. Before you or your company get involved in sales training, sales meetings, or improving yo

ur selling skills you must know these traits cold or they will plague your sales results. When hiring sales people you should also use this list to identify whether this person is cut out to be a sales person or at the very least to understand what type of sales training the applicant will need to be an excellent sales pro!

1. Hate being told no.

I have yet to meet anyone that actually likes being told not but if you tend to have a highly emotional response to be being told no and it sticks with you for days, selling is probably not for you. The truth is planet earth is going to be difficult because you will be told no by lots of people in many ways and many times. It is the meaning that you place on the no that causes sales people to personalize the no. The sales skill of turning a no into yes is a learned skill that will allow to be successful at selling and successful in life.

2. Unwilling to ask for the order.

Believe it or not, this is the number one reason salespeople fail to close a sale. Sales people believe they ask for the order more than they actually do, and in fact, never even asked the first time, much less enough times. Probably trying to avoid rejection, no and failure or because the discipline of asking hasn't been developed yet. Many sales people that are unable to ask are operating under the false belief that if they are just nice sales people they will get the order. Only a very small percentage of the people will buy from you without you asking and most will only buy after you have asked for the sale five times. If you are unwilling to ask for the order you will only get the leftovers of those that are professionally trained to ask for the order.

3. Inability to selectively listen.

If you are one of those people that believe everything someone says to you is true, this profession will be a disaster for you. People will say many things to you that is almost meaningless, like; "I can't afford it", "we are on a budget", "we aren't buying today", "we are going to wait until", "we never buy at the first place", "I have to talk to my wife first", "I'll see you later today" and the likes. If you are so gullible that you must believe everything your client tells you and unwilling to understand that people can say something one second and completely change their beliefs the next., you won't cut it in sales. Selective listening is a trained skill of the professional sales person and there is the art of knowing when people are saying something meaningful and when what they are saying means nothing at all.

4. Unable to stay sold on your beliefs.

If you happen to be one of those personality types that is easily sold on another's story and unable to maintain your own beliefs, you will not be able to sell your own products because you are too busy being sold someone else's. Stuck in some kind of reverse boomerang universe where you intend to sell your ideas, products or services and then end up buying rather than selling. Another trait you are only stuck with if you refuse consistent and professional sales training.

5. Unable to ask questions.

If you hate asking questions and feel like asking questions is like getting 'too' personal or prying into someone's business, you will not make it in the field of sales or as a negotiator. "What is your income", "how long have you worked there", "who is the decision maker", "why can't you do this" are questions you will have to learn to asked. If you don't become comfortable with asking personal questions your fate in sales will be determined just by your unwillingness to ask questions.

6. Unwilling to get answers to questions.

I know some sales people that don't mind asking questions but never take the time to actually get an answer. It is a myth that the person asking questions controls the conversation. It is true that the person that gets answers to his/her questions controls the sale and the negotiations. Majorities of salespeople never actually get answers, and often answer questions themselves for the customer and never collect information. This can be accomplished and learned through proper sales drills to train the sales person to get answers.

7. Believe the price is key to the sale.

If you believe the lowest price is the reason people buy things then you should not consider sales and become a waiter in a restaurant. 99.9% of all products on this planet can be replaced by cheaper alternatives. Whether it is a purse, phone, TV, automobile, insurance, mortgage etc., someone, some where can sell it for less. Most of the things that are bought and sold are not necessary so if a person wanted the lowest price, the thing to do would be to not buy it at all. Price is actually a myth and not the reason people buy anything but if you believe the lowest price is the reason people buy things you should not be in sales. Check out my book Sell to Survive as I go over the remedy to this in detail.

8. You believe persistence and pressure is a bad thing.

If you are one of those people that became convinced by your parents, teacher and environment that getting your way is a bad thing then you should avoid all sales jobs, any job involving negotiating, debating, management and entrepreneurship. A diamond is only coal until the right amount of pressure is applied for the right amount of time. People will not separate from their money or make decisions without someone building value and then insisting on someone taking action. People that are not unable to use professional pressure and persistence are just an indication of a lack of sales training.

9. Think that selling is a negative thing.

Even a small dose of this thinking will kill your chances of making it in sales. Most sales people actually believe that what they are doing is wrong, unethical and because they believe that what they are doing is a bad thing they will fail at it. Great sales people are proud of their title and profession and know that nothing happens on this planet without sales people.

10. Unwilling to train and prepare.

If you are one of those people that thinks they are going to successfully sell just because of natural abilities and unwilling to train and prepare you will never become consistently great sales person. Even great salespeople over the life of his/her career will be plagued with competitive threats, industry changes, challenging economies and will find themselves at risk. To be a career great at anything you will have to make a commitment to sales training, sales seminars, sales books, daily sales tips, motivation and sales strategies.

All of these failing personality traits can be altered but only with consistent sales training, drilling, rehearsing and rehabilitation. This would include daily sales motivation, daily sales training, sales solutions close by during the day and then especially important sales rehabilitation after a failed sale to keep the sales person fresh. Our Virtual Sales Training web based platform provides sales people and sales managers with 24/7 access and has been proven to take ordinary people and turn them into sales pro's almost immediately. Sales training is the only solution to weak personality traits and making exceptional sales people.

New ‘Voice of Customer’ Data Shows Convenience is Key to Automotive Website Satisfaction

iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer analytics, released its Automotive Industry Report for Q2 2010. As the second quarter of 2010 shows some signs of economic recovery, this report demonstrates that the automotive industry is in a position to benefit from a renewed desire to purchase luxury goods. But as purse strings loosen, brands must continue to be attentive to their website, and focus on site convenience (that is, the extent to which the website can save visitors time) in order to improve overall customer satisfaction.

Analysis of the ‘Ten Automotive Industry Attributes’ showed that website convenience had the biggest impact on customer satisfaction in Q2. For example, visitors who came to ‘Check Inventory’ found the process inconvenient and subsequently produced some of the lowest satisfaction scores. As a greater number of sites offer inventory visibility, visitors expect an up-to-date, user-friendly platform that is easily searchable.

“Convenience is key,” said Claude Guay, president and CEO of iPerceptions. “If a website isn’t simple and intuitive and the information visitors want isn’t easily accessible, then their perception of the website and consequently the brand will be adversely affected.”

Click to expand...

The iPerceptions report showed that fewer website visitors came to research price during Q2, suggesting that price is not as big a deterrent as it was previously. During Q2 only 35 percent of visitors researched price versus 40 percent in Q1. In addition, more visitors focused on luxury vehicles – up to 18 percent compared to 13 percent in Q1, which indicates that consumers are prepared to spend more on a new car or truck.

Other important findings from the report include:

• Visitors’ purchase horizons narrowed in Q2, with 16 percent of visitors who said they plan to buy within a month compared to only 14 percent in Q1
  
• 24 percent of visitors expressed an interest in European vehicles compared to 15 percent in Q1
  
• Fewer visitors showed interest in American vehicles during Q2 - 58 percent compared to 64 percent in Q1

The report analyzes real-time feedback from more than 500,000 people visiting nearly 150 automotive sites to identify the most important issues and trends facing the industry. The Automotive Industry Report for Q2 2010 contains data that represents aggregated information obtained from iPerceptions’ enterprise solution webValidator™ and free 4Q surveys deployed on the websites of many leading automotive brands. The full report can be found on the iPerceptions website at www.iperceptions.com/resource-center.

About iPerceptions
iPerceptions is a leading web-focused Voice of Customer analytics provider. Its webValidator Continuous Listening solution, free website survey solution 4Q, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients includes well-known brands such as Mercedes-Benz, BMW, MINI, General Motors, Ford, Chrysler, Mazda, Hyundai and Volkswagen. For more information, please visit our website at www.iperceptions.com.

Oshkosh, WI — September 30, 2010 — DealerFire.com, a leading provider of custom automotive websites, announced today its highly anticipated strategic partnership with AULtec, Inc and AutoUpLinkUSA, an industry powerhouse in online vehicle inventory management and marketing solutions.

AULtec, Inc. and AutoUpLink USA plan to seamlessly incorporate DealerFire’s Engine 5 platform into their collection of online automotive solutions providing dealers the advanced website technology they’ve been in search of. AutoUpLink USA, the sister company of the technology giant AULtec, Inc., currently services dealerships in 38 states and plans to offer a private label version web site product provided by DealerFire to its current clients.

“We’ve been in continued negotiations with AULtec, Inc and AutoUpLinkUSA for over a year and are proud to be partnering with another pioneering giant in the auto dealer industry”, said Eric Hoopman, founder of DealerFire.com.

DealerFire’s custom award-winning Engine 5 website platform, offers dealers the latest in visitor usability, SEO (Search Engine Optimization), lead generation, custom design, instant support, content creation, and a slew of other features making it a perfect complement to AULtec and AutoUpLinkUSA’s industry favored internet inventory management system.

Together, the three companies plan to overtake the market and outfit dealers with the tools to conquer the ever evolving world of internet technology.

About DealerFire
Through its flagship Engine 5 Custom Automotive Website Platform, DealerFire is connecting thousands of internet car shoppers every day with car dealerships throughout the US and Canada. Founded in 1999, DealerFire is leading the industry in innovative and award winning custom automotive websites. With a complete suite of cutting edge user friendly website features, along with advanced SEO, SEM and analytic tools, DealerFire is paving the way for automotive dealerships to sell more cars. Based in Oshkosh, WI DealerFire’s commitment to unparalleled customer service and good old fashioned values has placed them as a forerunner in today’s highly competitive website design commerce.

Serving hundreds of dealerships nationwide, find out why more dealers are looking to DealerFire as there solution.

For more information please visit www.dealerfire.com or call 877.828.9719.

DealerFire
PO Box 695 Oshkosh, WI 54903
phone (920) 230-1111
email: [email protected]
146 Algoma Blvd, Suite G
Oshkosh, WI 54901
(877) 828-9719

About AULtec and AutoUpLinkUSA
AULtec and AutoUpLinkUSA are sister companies and both are leaders in inventory data and vehicle image acquisition, management and online publishing. In business since 2001 both companies help car dealerships market and sell more vehicles online as well as provide technology solutions for other automotive technology companies. The company’s superior products, in-dealership service and product concern resolution help more than 2,500 dealership customers drive more revenue from their inventory. AutoUpLinkUSA’s on-lot full service and it’s attractive window sticker and compliant Buyers Guides services help dealers present attractive, accurate information about every used vehicle on the dealer’s lot, as well. AULtec, Inc. is headquartered in Charlotte, NC. AutoUpLinkUSA is headquartered in Minneapolis, MN. www.autouplinkusa.com.

Redwood City, CA, October 4, 2010 – Dealix, the leading provider of automotive customer leads for new and used cars, announced today the expansion of the Certified Pre-Owned (CPO) center within its flagship site, UsedCars.com, to include Nissan and Infiniti Certified Pre-Owned vehicles.

With this addition, the UsedCars.com Certified Pre-Owned Center becomes a richer resource for auto shoppers searching for CPO vehicles – a growing segment of visitors to UsedCars.com. In 2010 alone, visitors have conducted 14 million searches on the site for certified pre-owned vehicles. To aid them in their search the site includes:

· A special section highlighting program details for all of the manufacturer programs featured on the site
· Tools to help them research and compare certified pre-owned programs
· Ability to initiate CPO-only searches by brand, as well as ability to filter searches to focus only on CPO vehicles
· Special badging on every CPO vehicle in the site’s inventory, making it easy for buyers to discover these cars when conducting a search

The Nissan and Infiniti programs will be important additions because of the respect given to Nissan and Infiniti brands and their respective CPO programs. Their programs are comprehensive with 156 points and six-year or 100,000 mile warranty.

The Nissan and Infiniti CPO limited warranty programs will be important additions because of the added value they provide to consumers through extended coverage up to 100,000 miles, title insurance and trip interruption assistance. To receive this coverage all Nissan and Infiniti vehicles must pass one of the most rigorous and comprehensive inspections in the industry.

Nissan and Infiniti are the eighth and ninth major auto manufacturers to have their CPO inventory featured on UsedCars.com in the past year, a period in which the site has seen its CPO inventory increase by more than 47,000 vehicles.

The growth in the UsedCars.com’s CPO Center occurs as consumers are demonstrating heightened interest in CPO vehicles. As evidence, more than 60% of used vehicle buyers are beginning the car buying experience with the goal of purchasing a certified pre-owned vehicle. (Source: J.D. Power and Associates 2009 Used Vehicle Market Report).

“Our goal in launching the CPO Center was to make sure that we were meeting consumer demand for CPO vehicles – and providing them with choice by featuring a wide range of manufacturer CPO programs,” said Egon Smola, Vice President of Dealix’s New and Used Car Leads Businesses. “We’re excited to have the Nissan and Infiniti programs included on the site.”

About Dealix
Dealix s the world’s leading provider of quality leads for new and used cars for dealerships, dealer groups, and automotive manufacturers. Dealix is the only Internet marketing company that backs its new and used car leads with the Dealix Quality PledgeTM: a distinct set of criteria that defines a quality lead and an invitation to use Hassle Free Lead ReturnTM if a lead lacks any one of those criteria. The company can offer this Pledge because it has the broadest reach and the highest quality lead supply network in the industry, including Yahoo! Autos, Kelley Blue Book, Edmunds.com, AOL Autos, MSN Autos, and others. Dealix powers the dealer selector and price quote platforms on Yahoo! Autos, AOL Autos and MSN Autos; represents Edmunds’ Premier Dealer Program; and places dealers’ used inventory in the Kelley Blue Book The Trusted MarketplaceSM. Dealix connects dealers with the millions of car shoppers who prefer independent Internet sites when shopping for new cars and used cars online. Dealix’s all new Leads Platform quickly matches thousands of serious new and used vehicle buyers to the most appropriate dealers daily, delivering a quality car buying experience for consumers and providing dealers with one of the most efficient methods available today for marketing and selling cars.