Webinars, Broadcasts, Live Broadcast, Podcasts

DealerOn hosted a webinar featuring Marc McGurren from PCG Consulting, who presented the "Top 5 Ways to Make Your Dealership More Successful" on May 30, 2013. McGurren, who works with dealerships nationwide, identified common challenges faced by dealer principles, GMs, and sales managers in Internet, BDC, and Digital Marketing operations, and explained what differentiates struggling dealerships from high-performing ones. A recording of the motivational and informative webinar was made available for those who missed the live broadcast.

DealerOn is promoting a webinar featuring Gary May, founder of IM@CSWeb, who will identify the top 10 digital marketing mistakes that dealerships commonly make. The key insight is that while these errors are widespread and damaging to dealership profitability, most are preventable and have straightforward fixes that can deliver quick results.

DealerOn promoted a webinar featuring Jerry Thibeau from Phone Ninjas and other industry experts discussing how dealership Internet departments can improve their lead response capabilities, emphasizing that first response speed directly impacts sales success. The follow-up post confirms the webinar was well-received and directs interested parties to access the recorded session.

DealerOn promoted a free webinar featuring automotive strategist Cory Mosley on strategies to boost BDC (Business Development Center) productivity and internet sales, covering deal creation elements, process differentiation, and language optimization techniques. After the live presentation on April 18, 2013, the organizer posted a follow-up encouraging dealerships to watch the recording, indicating the webinar was well-received and delivered valuable content for improving BDC performance.

DealerOn promoted a webinar featuring Kate Frost on using social media strategy to improve Google search rankings for dealerships, emphasizing that social media and search optimization are inseparable components of digital marketing. The key insight is that while social media may not generate as many leads as a dealership website, it's essential for controlling your dealership's search presence and achieving first-page Google results. The recording includes detailed, step-by-step tactics for implementing an effective social media strategy.

DealerOn is promoting a webinar featuring CallRevu founder Chip King on identifying and fixing profit leaks in dealership phone processes. The webinar highlights alarming statistics about poor call handling practices, including that over one-third of sales calls don't reach a salesperson, half of answered calls don't result in appointment offers, and one-fifth of service calls go unanswered—demonstrating that call handlers directly impact dealership financial performance.

DealerOn hosted a webinar featuring David Stringer, President of Insignia Group, presenting seven strategies for maximizing vehicle accessories and personalization profits. The core premise is that dealers currently not offering vehicle personalization are forfeiting significant revenue opportunities with low startup costs and high profit margins. The recording was made available for those unable to attend the live session.

DealerOn hosted a webinar featuring sales expert Grant Cardone on March 21, 2013, where he shared strategies for dealerships to dominate their market despite economic challenges. The session covered topics including competition versus domination tactics and was designed to provide automotive professionals with effective sales strategies and business practices. The thread appears to be an announcement for the webinar rather than a discussion of its outcomes or key takeaways.

PGI Auto is sponsoring the Colorado Innovative Dealer Summit on March 19-20th, where Geoff Wilkins will present on "Exploding Website Conversion" and showcase PGI's new 2.0 website platform that has won awards for design and mobile functionality. The presentation will occur on March 19th from 3-4pm at the Colorado Convention Center, and attendees have the chance to win 5,000 free custom Craigslist ads with click reporting.

PGI Auto is sponsoring Digital Dealer Workshops in Seattle on March 20th at the Hilton Double Tree, where Nick Gorton will present on website conversion strategies and showcase PGI's new 2.0 website platform that has won multiple industry awards. Attendees will have the opportunity to win 5,000 free custom Craigslist ads with onClick reporting. The seminar highlights updates to PGI's Dealer E Process platform and its enhanced mobile capabilities.

DealerOn is promoting a free webinar on optimizing Google Places listings to improve local search visibility and generate more leads for dealerships. The session covers on-page and off-page optimization factors that most dealers overlook, with the premise that proper Google Places optimization is critical for dominating search engine results pages (SERPs). The key insight is that understanding and leveraging Google's local search tools—which frequently change—can significantly increase dealership traffic and lead generation.

Yago Paramo announces he's been confirmed as a speaker for Internet Battle Plan XIII in Detroit (April 16-18) and offers to help other forum members attend by connecting them with Mr. Ziegler. He advocates strongly for industry professionals to participate in such events, sharing an anecdote about his CFO initially viewing attendance as wasteful before realizing the dealership was actually performing ahead of industry standards in most areas. His key insight is that competing and measuring yourself against peers—rather than assuming you're already the best—is essential for identifying improvement opportunities and staying sharp.

DealerOn promoted a free webinar featuring Duncan Scarry, CEO of Haystak Digital Marketing, focused on maximizing ROI through search engine marketing strategies and technology. The webinar emphasized that search engines are a critical traffic source for automotive dealers and outlined two key leverage points—strategy and technology—to dominate search rankings. A recording of the session was made available for those who missed the live broadcast on March 7, 2013.

DealerOn hosted a free webinar featuring Ohad Tzur, a Strategic Partner Manager from Google's Channel Sales Automotive Team, to educate dealers on leveraging the Google Display Network to improve online visibility and connect with car shoppers. The webinar emphasized that since 95% of online user time is spent on non-search activities, dealers need strategic display advertising exposure to differentiate themselves in a market where most vehicle buyers research online before purchasing. A recording of the well-received session was made available, with Tzur providing both comprehensive presentation content and extensive live Q&A.

DealerOn promoted a free webinar featuring Ben Anderson discussing five mobile strategies for capturing and converting car shoppers who increasingly use phones, apps, QR codes, and mobile sites during their shopping journey. The webinar emphasized that mobile engagement is no longer a future consideration but an essential, present-day channel for dealerships to reach customers. A recording of the session was made available for dealers to share with colleagues.

Several automotive industry professionals discuss their attendance and plans for the 2013 NADA conference in Orlando, with Phone Ninjas generating particular excitement for their ambitious 20x20 booth setup. The conversation includes playful banter about the booth's ninja theme, vendor pitching rules, and encouragement from those unable to attend. The thread reveals strong community engagement around the event, with multiple vendors planning exhibits and attendees coordinating meetups.

Keith Shetterly argues that Big Data will revolutionize automotive sales by enabling dealers to identify shopping customers, track aged leads, and detect life-changing events—though critics like sweece debate whether automotive applications truly constitute "big data" versus standard data analysis. The thread devolves into a detailed technical discussion where Joe Pistell challenges Dataium study findings, suggesting dealerships' paid search spending (55% of budgets) is poorly allocated given only 6% of traffic results, and demonstrates through calculations that most search traffic comes from dealer-name keywords rather than product searches. The key insight is that dealers may be wasting significant advertising budgets on paid search when brand-name searches naturally drive the majority of qualified traffic.

Jeff Kershner and Malinda Terreri are promoting their session at DSES titled "Secrets of the Inbox: The New Evolution of Email," which addresses how email marketing remains the top online marketing channel for dealerships but is undergoing significant changes in deliverability and engagement tactics. The thread includes a promotional video and links to download their presentation materials on SlideShare. The key insight is that dealerships need to adapt their email strategies to new inbox rules and engagement requirements to combat declining open rates and improve overall email marketing performance.