Hi Guys,
First, I absolutely recommend that DealeRefresh host their own Blog Talk Radio Station with a variety of shows. It has proven to be a fantastic way for me to find and review cutting edge vendors applying new technologies and applications for consideration by my affiliated automotive advertising agencies and dealer/vendor clients.
Second, the key is the content -- my role is to simply select vendors and share their best practices which address the common problems and concerns of our followers, much like Jeff and DealerRefresh do in a much broader forum than I can hope to manage.
Third, my secret to attracting listeners is to distribute the shows as podcasts to our affiliated automotive advertising agencies, dealer/vendor clients and our communal data base of friends and shared clients who then post the link or share the files with their friends -- and so on!
Finally, Jeff and many of the people in DealerRefresh can do a better job as a host than I can and I stand available to help them in any way that I can. I would appreciate the opportunity to listen and learn from them and theirs so that I can continue to teach me and mine.
After all, what are friends -- and DealeRefresh -- for!