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Window Sticker 2012 - DR Art Project
- Thread starter Jeff Kershner
- Start date
- May 1, 2006
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- Alex
- Dec 2, 2009
- 1,109
- 745
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- First Name
- John
- Apr 7, 2009
- 5,155
- 2,522
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- First Name
- Joe
RESULT: 35 QR scans per month.
1400 units / 35 scans = 2.5%
Roughly 3 scans per 100 units on the ground (per month)
1400 units / 35 scans = 2.5%
Roughly 3 scans per 100 units on the ground (per month)
I'm sure that people scan several vehicles. It doesn't seem like it is worth the effort.
- Apr 7, 2009
- 5,155
- 2,522
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- 10
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- Joe
Uncle Joe's Old School Rule #21
"Just because it's a good idea, doesn't mean it'll work"
- Dec 2, 2009
- 1,109
- 745
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- 9
- First Name
- John
Joe -- any idea on % of on-lot traffic to scan? Like one out of one-hundred? (Understanding, of course, that REAL up counts are, at best, elusive...)
John, who's to say the salesperson isn't scanning it, to remember the stock number, when they get the keys?
- Apr 7, 2009
- 5,155
- 2,522
- Awards
- 10
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- Joe
Sorry DD,
The QR code takes you to the home page of the mobi site only. This was a trial. I wasn't going to commit time and energy to an untried idea (see Rule#21).
OK, I thought it went directly to the car.
I've seen salespeople taking pictures of the sticker to remember the stock number. I once caught lazy salespeople going to the key machine, instead of the lot, to determine if a vehicle was on the lot. I rushed the cars to the website and often they would be on the site before they left service. Obviously, the key wouldn't hit the key machine until after service and detail.
I've seen salespeople taking pictures of the sticker to remember the stock number. I once caught lazy salespeople going to the key machine, instead of the lot, to determine if a vehicle was on the lot. I rushed the cars to the website and often they would be on the site before they left service. Obviously, the key wouldn't hit the key machine until after service and detail.
✨ AI Highlights
Dealers debated modernizing the traditional used car window sticker, with Jeff Kershner proposing replacing static stickers with infographics and mobile engagement tools like QR codes or augmented reality. While opinions differed on whether to drive lot shoppers to mobile sites or into the dealership, the consensus shifted toward dynamic, technology-enabled solutions that could work both during business hours (salesperson engagement tool) and after-hours (customer self-service). The practical challenge of implementing electronic displays was acknowledged, but the overall direction favored leveraging mobile technology and emerging platforms rather than maintaining outdated printed stickers.
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