One of the most notoriously bad dealers in NJ is Sansone. Yelp, Yp, etc. shows almost unanimous bad reviews for Sansone, yet DealerRater, who I once respected, shows Sansome with an average score 0f 4.5. Can anyone explain this discrepancy?
For my opinion. Dealers only push customer who have good positive experience to leave a review on DealerRater, the bad ones they don't even mention it.
Before I started working at a dealership, I had never heard of DealerRater and I have purchased a lot of vehicles in my life. Yelp, Google, YP, etc are all publicly known so people are more apt to know their reviews are going to be seen there or know at lease know those review sites exist. DealerRater is really an unknown from the public and since it's exclusive to automotive unless a dealer pushed it onto a customer it remains an unknown.
The point I was trying to make is that people know Yelp, Google, etc. are used for local user reviews - everything from dealerships, to restaurants, to bars, to services, to any business imaginable. They are just top of mind review sites. I asked the 4 people in front of me what sites they would go to and write a review on about Anderson. All 4 said Google, 2 said Yelp, and 1 mentioned Facebook. Without direction from someone at a dealership, most people would never know to go to DealerRater to leave a review. We send emails to every sold customer to leave a review on DealerRater and use the DealerRater reviews within our sales process, but dealers can conveniently leave out mentioning or asking for a review - especially if it's going to be a bad one.
The point I was trying to make is that people know Yelp, Google, etc. are used for local user reviews - everything from dealerships, to restaurants, to bars, to services, to any business imaginable. They are just top of mind review sites.
Out of the blue? Maybe not. Once they search your dealership on Google? Different story.Without direction from someone at a dealership, most people would never know to go to DealerRater to leave a review.
Ryan -
The point I was trying to make is that people know Yelp, Google, etc. are used for local user reviews - everything from dealerships, to restaurants, to bars, to services, to any business imaginable. They are just top of mind review sites. I asked the 4 people in front of me what sites they would go to and write a review on about Anderson. All 4 said Google, 2 said Yelp, and 1 mentioned Facebook. Without direction from someone at a dealership, most people would never know to go to DealerRater to leave a review. We send emails to every sold customer to leave a review on DealerRater and use the DealerRater reviews within our sales process, but dealers can conveniently leave out mentioning or asking for a review - especially if it's going to be a bad one.
One of the most notoriously bad dealers in NJ is Sansone. Yelp, Yp, etc. shows almost unanimous bad reviews for Sansone, yet DealerRater, who I once respected, shows Sansome with an average score 0f 4.5. Can anyone explain this discrepancy?