• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Auto-lead Data Format (ADF)

  • Like
Reactions: Steve Greenfield

✨ AI Highlights

A dealer asks about Auto-lead Data Format (ADF), an XML-based industry standard for transmitting consumer purchase requests to dealerships, and community members provide resources and examples. The thread briefly discusses an alternative standard called STAR that offers richer data capabilities, though ADF remains more widely supported by dealer CRM systems. The key insight is that while better standards exist, adoption barriers like limited IT budgets and the need for broad CRM compatibility keep dealers reliant on the established ADF format despite its limitations.

Replies Views 54 46,633 Started Last Reply