Has anyone looked into marketing platforms for automotive?

[mikesayre]

Just wondering, as I've been thinking about this and researching for quite awhile, doing some of my own work on it with GCP over a few years. Mashing all the "GOOD" data together is a challenge to say the least for automotive. So many systems, so many roadblocks and fees, it's a beast.

The one platform solution at the top of my list is driven-data.com, just got a demo a few days ago and still thinking about ideas. They've taken all the "good" operational data you can utilize for marketing, search and social.

I would love to hear some more options from DR crowd..

 

[Anthony G.]

That's Pretty much it. I also had a demo. Blown away. I can't wait for the new year when I can have some budget!!

They have all the data to go real-time OOT and CTV VIN specific retargeting too I just don't think they know it yet!

 

[ChrisR]

I'll give you some feedback once we finish launching with Jon's crew. Anxious to see how much better it is than the provider the store was using when I arrived here.

 

[mikesayre]

That's Pretty much it. I also had a demo. Blown away. I can't wait for the new year when I can have some budget!!

They have all the data to go real-time OTT and CTV VIN specific retargeting too I just don't think they know it yet!

Yeah the OTT and CTV would be interesting on your own shopper audiences, wondering how that would work on all the networks? YouTube video ads would be available though, plus facebook ads, so that would cover the majority of shoppers off-site. Didn't think about email, that would be nice for service and equity.

 

[Alex Snyder]

Didn't think about email, that would be nice for service and equity.

@Jon Berna does have a technology partner who specializes in raising email & phone engagement

 

[john.quinn]

@Jon Berna does have a technology partner who specializes in raising email & phone engagement

Yeah... but I hear they have questionable leadership...

 

[ChrisR]

Yeah... but I hear they have questionable leadership...

I heard that too

 

[Gayle Rogers]

I haven't seen a more complete data platform than what @Jon Berna and his team at Driven Data are doing. What's more is that they are helping to make it actionable...Not just reporting the news, but making the news.

 

[ChrisR]

Got my first log-in training on the dashboard yesterday. Once we get through this month, should have some great insights for us. Already showing some good data points to keep an eye on.

 

[jon.berna]

Got my first log-in training on the dashboard yesterday. Once we get through this month, should have some great insights for us. Already showing some good data points to keep an eye on.

Proud to have you and your team as a customer Chris!