Buying Center CRM?

[Bill Hoerr]

Question for this group - would you need this buying center CRM functionality to live within your 'selling' CRM or would you be open to having it live outside/ in a different platform or vendor for just your 'buying' team to work out of?

Ideally within the current CRM (VIN) however, at least for our group we have a designated buying team that somewhat operates outside of the regular Sales/Service teams so working out of a secondary CRM would not be the worst idea!

 

[BillVaughnKMC]

Ideally within the current CRM (VIN) however, at least for our group we have a designated buying team that somewhat operates outside of the regular Sales/Service teams so working out of a secondary CRM would not be the worst idea!

We have a thousand backend tools as it is. What is one more, right?!

 

[LargeB]

Not sure if this is super perinate, but I've had really good success with Vehicle Acquisition Network in the past.

Vehicle Acquisition Software | VAN

VAN’s technology builds on vehicle acquisition strategies to help you work smarter. We source private-party vehicles from more than 15 different platforms.

www.buywithvan.com

 

[Williams_Heather]

Do you need a process for incoming leads to the CRM, such as KBB leads, or do you want to track the number of buy-ins they acquire?

 

[jscole86]

Do you need a process for incoming leads to the CRM, such as KBB leads, or do you want to track the number of buy-ins they acquire?

They should go hand-in-hand ideally. No different than tracking sold vehicles.

 

[Williams_Heather]

They should go hand-in-hand ideally. No different than tracking sold vehicles.

Agreed, but vin makes that difficult. You could always create a custom status and then a process for that status if they do sell their vehicle to you. We give vehicles we buy in a unique stock number. Buy-ins are "P" units, auction units are "PA", a sister store's inventory we brought in is, "TP", and so on.

We have a "Buy-In" status. If we purchase the vehicle, we change it to that which automatically triggers the buy-in process that marks it lost. If you do it that way you can pull a leads by status report to see how many were acquired.

 

[LeonardoMccann]

See, in my experience, having everything under one roof in the CRM is like having all your tools neatly organized in a toolbox. It's convenient, efficient, and keeps everyone on the same page.
But hey, I get it. Sometimes you need a separate space for certain teams to do their thing without stepping on each other's toes. Like, for our crew, we've got this buying team that operates kinda like a squad of rogue agents, doing their own thing outside the regular sales hustle.


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