adwords

  1. Rick Buffkin

    Adwords - Conversions Structure Questions

    Guys, I would love to get you guys opinions and thoughts on a couple of items in Adwords Conversions section. 1) Outside of Display and Retargeting, should a Form Lead, Directions Page, Click To Call, etc... on the dealers website have a conversion window value greater than 30 days? 2)...
  2. Alexander Lau

    Google AdWords Extensions

    I dug for a similar post, but couldn't find anything on AdWords Extensions. 10 AdWords Extensions You Should be Using (But Probably Aren’t) https://neilpatel.com/blog/essential-adwords-extensions or your agency isn't paying attention.
  3. nminh.hoang1023

    Native Google Data Studio Connector for Facebook, Bing Ads, Twitter, LinkedIn Ads

    Hey all, Here I can see some of you already played around with Google Data Studio. Such a great & free tool for data visualization and reporting. Thing is when it comes down to non-Google data such as Facebook, Bing and Twitter, we need to use Google Sheets as a workaround - which can take lots...
  4. Miles Olson

    Make/Model-specific SRP URLs for many dealer websites

    Have you ever had to struggle to figure out how to structure URLs for your AdWords ads so that you could concatenate large numbers of them in Excel? The new Ford Fusion ads need to go to the new Ford Fusion SRP. The used Toyota Tacoma ads need to go to the used Toyota Tacoma SRP. You get the...
  5. Jeff Kershner

    Adword Agencies - Why are Dealers SO UNTRUSTING?

    Cars.com threw this infographic out there several days ago around Adwords – who doesn’t like an informative info graphic from time to time? Here are a few of the key highlights: 1/3 of Dealers plan to change their AdWords agency within the next year – that’s quite significant. Only 50% of...
  6. U

    What is going to drive the Dealer's Digital Advertising market?

    I was just thinking that what is going to drive the digital advertising market for automotive dealers in US? Will it be Social Media Marketing or Video Ads or Mobile Marketing or Search Ads? Today the dealers spend most of their ad budget on search ads, but what about tomorrow, what is their...
  7. ed.brooks

    Seems to me that Ford is cannibalizing their own organic traffic

    "Ford got 93.4% of paid traffic from the keyword “ford,” up from 83.7% in January 2016" Seems to me that Ford is cannibalizing their own organic traffic (free clicks) and they are shifting that traffic over to paid traffic (expensive clicks). Google is laughing all the way to the bank! And...
  8. Gayle Rogers

    AdWords Price Extension

    You guys might have seen this already, but there is a super cool price ad extension Google just released. It's only on mobile (right now) and you have to be in ad position 1 for the extensions to show...smart way to push bids. Check out Google's resources for more information. Basic Price...
  9. umer.autojini

    Adwords Gmail Sponsored Promotions Any One Using?

    Any one doing Adwords GSP? If so, how do the numbers look compared to other display?
  10. Ryan Everson

    New Expanded Google Adwords Ads

    What do you guys think about Google's announcement today that later this year they will be increasing the max character count in the headlines and descriptions in Adwords search ads from 95 to 140 characters? It seems like the continuation of Google's path to make paid ads appear more like...
  11. Daniel J. Mondello

    Google removed the sidedar ads

    Unless you've been living under a rock, you're fully aware of the changes Google has made to Adwords and where they now display, or should I say "no longer display". I published an article over on the blog - Don’t Worry, No One Clicked on The Sidebar Ads Anyway In the article, I highlight the...
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