digital advertising

  1. Jason@nabthat

    Segmenting Audiences in Google & Facebook

    Just wanted to get an understanding from the forum on how dealers and their ad agencies are currently utilizing segmentation in Google Analytics/Adwords & Facebook to better deliver ads to their appropriate customer base. We have noticed when setting up goals and segments for dealers that the...
  2. leadlocate

    Texting, Social Media, and Local Classifieds

    Why do most dealers seem to ignore such a big market segment? People love to text (FCC compliant way), yet most dealerships don’t have SMS marketing strategy. People post qualifying buying triggers on social media every day, yet most dealers just advertise not engage. Local Classified sites are...
  3. Chubbard

    Bad Facebook Data?

    This recent Wired piece about Facebook is concerning. Has anyone else noticed these issues, and if so, are you rethinking your ad-spend with them? Excerpt: "Last week, Facebook said it found flaws in the metrics it reported to advertisers—the measurements by which those advertisers judge the...
  4. Steve Stauning

    Seriously, Even AutoNation Can't Get Their Specials Pages Right?

    I was showing a client a demo of something today and came across this specials page on an AutoNation site: This is still 2016, right? Holy cow, if AutoNation can't keep robust, converting specials on their websites, what's that say about the rest of the industry. Oh, yeah, I recently...
  5. U

    Is DDC (dealer.com) charging higher from their clients?

    From past one month I am looking for digital advertising service providers and how much do they charge from their clients, but after getting quotes from various vendors I realized that DDC (dealer.com) is charging $1000/month as a fixed management fees for only search and display advertising...
  6. U

    Digital Advertisers Pricing

    Hello! I am looking for a Digital Advertising Solution provider for US region for a group of 20 dealers, also i am seeking some help on how these people charge a dealer for the services rendered. In particular the providers I am looking at are Dealer.com and C4 analytics.
  7. Steve Stauning

    ZMOT, Big Data, Micro Moments and the Overthinking of Everything

    As our friend Jeff Kershner so eloquently Tweeted last week: “A few years ago everyone was going BONKERS over ZMOT and now going BONKERS over Micro-moments. It's like breaking up a turd into pellets.” While I might have stated it differently, for 99.9% of companies out there his sentiments are...
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