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  1. Just wanted to get an understanding from the forum on how dealers and their ad agencies are currently utilizing segmentation in Google Analytics/Adwords & Facebook to better deliver ads to their appropriate customer base.

    We have noticed when setting up goals and segments for dealers that the URL structures from most web providers is not sufficient in segmenting audiences, i.e. segmenting customers who looked at a 2017 honda civic lx sedan who did not convert into a lead as one audience type.

    Can anyone share some feedback?

    I ask this because we built a newly released platform that can speak to Facebook and Google directly no matter the web provider to provide dealers and ad agencies the ability to be granular with segmentation.

    Would appreciate getting some insight
     
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