Dealer Authority INVENTORY

marketing strategies

  1. Brian Michael West

    Would You Support A "Made By Real Humans” Guarantee?

    Hey car dealer fam, AI fatigue is getting real… and it’s happening fast. Let me ask you something... If a digital marketing agency or website provider offered a clear promise like “Written by Skilled Human Writers” or “Designed by Talented Human Artists,” would you pay for that? Do you...
  2. Jeff Kershner

    #RefreshFriday Used Car Market Review. Listings, Shopper Count and Volume | Jasen Rice w/ LotPop

    View: https://www.youtube.com/live/NBaOwdbLMxg What's going on with used cars these days? Has there ever been this much of a rollercoaster market before? It is time to check back in with Jasen Rice of @LotPop to see what we are missing and how to stay on top of all the craziness that...
  3. DjSec

    Why You Should NOT Link To Social Media Sites

    Depending on how your links are setup they could be used to track your customers so companies like Facebook, Youtube, and so on can show adverting to your customers. And since they just left your site what type of adverting do you think they will be showing them? Social media sites use our...
  4. pedrohfontoura

    Dealers are using Ads wrong and leaving money on the table

    Hey guys, I've been working with a dealership over in Morrisville, PA for a little while now, and I decided to take a peak into their marketing strategy to find the reason why we were having such a low walk in traffic. Their location is extremely hidden & it's very unusual to have someone come...
  5. Samuel@DigitalLuminate

    Share Your Insights and Experiences

    Hey guys, I'm curious about what your biggest problems are with implementing a successful digital marketing campaign for your Auto Dealership. Please take a few minutes to share your insights and experiences in my short survey below. Your valuable feedback will directly shape the future of...
  6. jakehughes

    Local Marketing Insider #031 // How to Make Your Ads 3x More Persuasive With Reviews

    To preface, this is an unproven strategy. Just a hunch of mine. Most likely it will be you, the LMI reader, to prove me right (or wrong). But I’m confident this strategy could give you an edge and I have the data to back it up. I’d love to see this in action. To start, this stat is key: 93% of...
  7. joe.webb

    7 Questions You Must Ask Before Planning Your Monthly Marketing Campaigns

    Marketing campaigns can be used to target a weekend, a week, a month, or a quarter. With many of our clients, we help them prepare for a new marketing campaign every month. This means a unique message across all advertising platforms focused on one specific purpose. It can be based around a...
  8. jakehughes

    Resource 2021 Local Business Reputation Management Playbook 2021-05-28

    A well-executed reputation management strategy is a cost-effective way to boost your company's online visibility, attract new business, and strengthen customer relationships. This guide has actionable tips from our seasoned experts (we've managed over 300,000 reviews) that will help you step up...
    • jakehughes
    • Resource
    • google reviews marketing strategies reputation management
    • Category: Whitepaper
  9. jakehughes

    50 Quick Online Reputation Management Tips

    A $1,000 ad will never impress your prospects as much as an overwhelmingly positive 5-star review. Think differently about how to connect with customers, generate feedback, and make an impact. Let’s get to it. Ask every customer for a review. Every... single... one. Make it easy. Ask via...
  10. Jeff Kershner

    Googles Update to Personalized advertising policies - new targeting restrictions

    Starting October 19th 2020 Google will updates its Personalized advertising policies to introduce new targeting restrictions. No longer will you/agencies be able to target audiences based on gender, age, parental status, marital status OR zip code. How will this effect you dealers Paid Search...
  11. dreyermeister

    Conquest Options?

    Hello, friends! I'm looking for a great company for conquesting luxury buyers. My dealer group has 6 luxury lines that are slowing, and the competition is gaining market share. Anyone have a great experience from this expensive tactic? Thanks!
  12. ryan.gerardi

    Holiday Marketing Ideas?

    According to a USA Today article, Christmas and Christmas Eve are 2 of the top 10 best times to buy a used car. But with your dealership closed on those days, shoppers have only your website to rely on. In my interview with Drive Motors CEO Aaron Krane, Aaron shares some numbers with us that...
  13. ryan.gerardi

    The 4Ps of Automotive Marketing - THU 10/26

    Join a panel of Cars.com experts as we discuss the New 4Ps of Automotive Marketing. Attend this webinar to learn: How to succeed by maximizing the 4Ps in a rapidly evolving industry Why person has emerged as the new fourth P to meet consumer needs. How to attract and retain customers who expect...
  14. IncentivefoxTep

    TAKE POLL How are you generating more referral business?

    Referrals are 4x more likely to purchase (Nielsen) and have a 16% higher lifetime value (Wharton). Yet only 15% of salespeople ask for referrals (Texas Tech). What tools/strategies are using to drive more referral and retention business into your store and what are the results you're seeing...
  15. Jeff Kershner

    Kershner's back to the dealer diary

    It's been a bit over 10 years since I've been on ground level (day to day operations) at the dealership. Since then, was on the "corporate" level for one of the more larger groups in the US, director of marketing for a smaller group in my hometown, helped build and get AutoHook off the ground...
  16. Tony Schlotter

    Brand Loyalty Campaigns

    Our dealership is beginning to target loyal clients to promote to in service, sales, etc with targeted offers.. What are some campaigns that have been run that worked and that have possibly flopped? What worked and why? We're really looking for good conversation starters to be able to branch...
  17. Jeff Kershner

    Which ad source gets credit for the sale?

    Which ad source gets credit for the sale? Our industry loves to credit the sale to the originating ad source that provided the first in lead. Our CRM's have promoted this behavior. Which ad source receives credit for the sale at your dealership? Why?
  18. Jeff Kershner

    Will you buy a .car .cars or .auto extension?

    Starting December 9, 2015, you'll be able to get your hands on the new "automotive" specific extension - .cars .car and .auto. Dealer, manufactures and even vendors will have the opportunity to get a bit more crafty with their domain. Honda.cars Serviceformy.car -- just thought of that...
  19. ryan.gerardi

    Private Seller Markets for Used Cars?

    Aside from taking in trades, how common or uncommon is it for dealers today to acquire used vehicles from private sellers? For those that do seek vehicles from consumers listed online (not trades), what are some of the obstacles you encounter? How has this impacted business at your dealership?
Hrizn SEO Ai Overviews
Top Bottom
Back
Menu