marketing

  1. ErdmanMotors

    Marketing Agency Recommendations

    Looking for some recommendations from the community for full service marketing agencies. We are a Toyota and Nissan dealer in the Central Florida area and have been handling all the marketing in house with the exception of SEM. We're looking for recommendations on agencies to help with...
  2. Cars.com PR

    PR & News Cars.com Kicks Off Aggressive Fourth Quarter Marketing Campaign

    Leading online automotive marketplace launches new multi-media advertising campaign to close the year strong CHICAGO, September 29, 2017 – Cars.com (NYSE:CARS), a leading online automotive marketplace, announced today the launch of a new multi-media advertising campaign that will amplify the...
  3. ed.brooks

    I know you want more leads, BUT -

    If you concentrate on driving leads from sites that are primarily Price driven (one of the New Four Ps of Automotive Marketing), are you missing out? For more insights download The Cars.com Guide to the New Four Ps of Automotive Marketing...
  4. M

    Anyone using Gravitational Marketing as a marketing company??

    A little introduction: I have an independent, 50ish car inventory in Lakewood Colorado and we're just finishing our first year of retail sales. Still trying to figure out the marketing soup, we use all the standards and have tried some of the others. Currently with Cargurus, car.com, post a...
  5. Shelby Tatomir

    Facebook Advertising Questions for Dealers

    How much do you spend on boosting organic content (page posts) each month on Facebook? If you're utilizing lead ads on Facebook, what content are you putting into those lead ads and how are you targeting the audience? (custom audiences, lookalikes, saved audiences) Any advice is appreciated!
  6. IncentivefoxTep

    TAKE POLL How are you generating more referral business?

    Referrals are 4x more likely to purchase (Nielsen) and have a 16% higher lifetime value (Wharton). Yet only 15% of salespeople ask for referrals (Texas Tech). What tools/strategies are using to drive more referral and retention business into your store and what are the results you're seeing...
  7. ilana.zur

    What would you like to see at a user conference?

    Hi DR Community, I realize how many user conferences there are in the automotive space, so I'm wondering: Do you find them repetitive or helpful? What would you like to see at conferences that you haven't yet seen? What conference is your ultimate favorite? What topics are most interesting...
  8. ed.brooks

    Your CRM is the BEST Marketing Decision Driver, Right?

    I read two fantastic, ground-breaking, eye-opening posts this week -- The first was from Brian Pasch on LinkedIn -- "Stop Guessing And Don't Trust Your CRM" And the second was from Darren Haygood on the Transparency.ai blog -- "NOW HIRING – Hoverboard Department Manager" Both address a...
  9. Mbarlow

    ELEAD1ONE Einsteins Wanted

    Join the automotive retail industry’s most celebrated, most monumental software company -- ELEAD1ONE. We’re looking for the most talented and tenacious Einsteins (Account Managers) to help our dealer clients maximize our revolutionary platform – GRAVITY. If you live in Southern Texas, New...
  10. Patrick Buren

    Has anyone had success with Tecobi

    I just sat through a webinar with a texting company Tecobi. The company utilizes Facebook form lead submissions with phone numbers and instantly texts these customers. There BDC robot handles the lead until you are able to chat with the customer. In turn they are roughly around $18-$27 per lead...
  11. Harry Kasparian

    Good Merchandising will cost you 400% on Cargurus

    Some backstory: We’re an extremly large pre-owned franchise wanting to break ground in the U.S. More precisely, Florida, Miami. (Yeah, we kind of DID chose one of the more aggressive markets of the nation to test the waters) We’re however quite proud of what we were able to achieve over the...
  12. J

    Are major holidays still a strong sales time for your dealership?

    For dealers, holidays have traditionally served as important sales generators. Whether it’s Memorial Day, the Fourth of July, or Columbus Day, the three-day weekend is generally seen as a lucrative opportunity. However, with recent dips in sales where we typically expect peaks, I can't help but...
  13. U

    What is going to drive the Dealer's Digital Advertising market?

    I was just thinking that what is going to drive the digital advertising market for automotive dealers in US? Will it be Social Media Marketing or Video Ads or Mobile Marketing or Search Ads? Today the dealers spend most of their ad budget on search ads, but what about tomorrow, what is their...
  14. Nathan Thompson

    Starting A Service BDC-Come along for the ride!

    Hello to all, My name is Nathan and I thought I'd stop by to introduce myself. I've been in this wonderful business for right at ten years now. I've enjoyed selling for brands such as Chevy,GMC, Buick, BMW, Volvo, Toyota, Nissan, and Honda. I also got my fiancé into the business and she has...
  15. Marisa

    Social Media Marketing for my Dealership

    Hey everyone! So I am pretty new to everything; have only been in the car business for about a year now. My current dealership has offered me the position of Social Media Marketing. I have been doing research on what works the best and how to drive traffic into the dealership, but I want to...
  16. Latoya

    Inventory Export Technology

    Hello Everybody, I'm am about to join a beautiful online platform that will allow me to advertise my cars online and manage my inventory and CRM effectively and efficiently, therefore I need to upload my inventory in their system but I have over 800 vehicles to register. Does anybody know of a...
  17. Jeff Kershner

    Which ad source gets credit for the sale?

    Which ad source gets credit for the sale? Our industry loves to credit the sale to the originating ad source that provided the first in lead. Our CRM's have promoted this behavior. Which ad source receives credit for the sale at your dealership? Why?
  18. Eric Miltsch

    What Do You Predict For 2016?

    It's time for my favorite blog post of the year, on DealerRefresh, where I look ahead & offer up some predictions for 2016! 2015 was another incredible year for the automotive business with regards to retail sales, product developments and dealership strategies. (Check out my post from last...
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