marketing

  1. jakehughes

    What is Trust in the Digital Age? // Local Marketing Insider #018

    Today I’d like to introduce part one of Insider’s new four-part series on trust. What is trust? How is trust formed today? Why is building trust so influential? How should brands be thinking about building trust across multiple marketing channels? I’ll be exploring each of these questions over...
  2. jakehughes

    Local Marketing Insider #013 // The Peak-End Rule

    Ikea stores have two food experiences, the food court, home to their legendary meatballs, and a cafe. The cafe is placed near the exit of the building, after checkout (where customers likely just have spent much more than they intended to), and that's not an accident. Ikea made this decision...
  3. Marc Lavoie

    We ghost shopped over 1,000 car dealers...

    I had Sam from Matador come back on the podcast & share stats from ghost/mystery shopping over 1,000 car dealers in the US. Here's what I learned: Watch full episode: https://www.autobahnacademy.com/ep051-matador Looking forward to your feedback!
  4. jakehughes

    50 Quick Online Reputation Management Tips

    A $1,000 ad will never impress your prospects as much as an overwhelmingly positive 5-star review. Think differently about how to connect with customers, generate feedback, and make an impact. Let’s get to it. Ask every customer for a review. Every... single... one. Make it easy. Ask via...
  5. jakehughes

    Cheap, or best? | Local Marketing Insider #002 //

    When your customers search, they often use modifiers. They aren’t just looking for a couch, they're looking for the right couch. People use modifiers to add specificity to their search, helping them get closer to finding the specific product or service that best fits their needs. In this...
  6. S

    Toyota Service Offer Calls?

    Hello, We have been receiving calls from customers stating that they received a call from "Julia" offering Toyota service specials. This person calling our customers is asking for the customers email so that they can email them Toyota Service Offers. I don't believe this is a feature of any of...
  7. Jeff Kershner

    Newsletter Service for Car Dealers - revisited

    I know, I know - who the hell is still sending out a monthly email newsletter from their dealership? We were! At least up until the service we were using went under to due the strain that COVID placed upon their business. The service we had been using for about 10 years did a solid job for us...
  8. Brian Michael West

    Fake Buyback Events

    I've been working in the automotive social media industry for over a decade now, and the hottest trend is these 3rd Party "BUYBACK EVENTS" that drive little to zero results for thousands of dollars. Managing dealerships all across the country and seeing them get roped into these garbage...
  9. mikesayre

    Has anyone looked into marketing platforms for automotive?

    Just wondering, as I've been thinking about this and researching for quite awhile, doing some of my own work on it with GCP over a few years. Mashing all the "GOOD" data together is a challenge to say the least for automotive. So many systems, so many roadblocks and fees, it's a beast. The one...
  10. ryan.gerardi

    2020 Planning, Speculating, Budgeting, and Forecasting

    With 2020 on the very near horizon, I am interested in knowing what dealers here on DealerRefresh are evaluating or scrutinizing as 2019 comes to a close. Fixed ops seems to have become a popular topic of conversation over the last year, and the term Digital Retailing sure went through the...
  11. Dan Sayer

    "Did your $2M spend in marketing work?" What Report Shows That?

    What do you use to measure your Advertising/Marketing efforts? When the owner asks you if your efforts are working, what do you use to show that it is/isn't? What are your OKR's (if you're a John Doerr fan) or your KPIs or your Scorecard lines if you use Traction? Do you measure site...
  12. flosho

    Soliciting Positive Service Reviews

    Our sales department does an excellent job providing exceptional customer service and making a happy customer when they come in to purchase their new-to-them BMW or Mercedes, etc. It's "easy" to have a happy customer that leaves a 5-star review. On the flip side, we have a service department...
  13. Ben B

    Social Media Manager Payscale

    Hey everyone, I am trying to determine how I should be getting paid or what I should be getting paid. I am in the process of completing my E-Marketing and Design degree.The store I am at currently has about 350 new and used. Currently I handle -Social media accounts youtube, facebook, instagram...
  14. Brian Michael West

    The misconception about millennials

    https://dealerauthority.com/the-millennial-misconception/
  15. C Dorman

    Right and Wrong

    I've seen a trend that's been bothering me for the past couple of days and had to get this off my chest. Respect and Professional Courtesy need to be earned, not assumed. Lately there have been a number of industry thought leaders calling for vendors to stop calling each other names, respect...
  16. kristentepper

    who's managing your referral program?

    Did you know that when the marketing team manages a referral program, companies were 3x more likely to achieve revenue goals? Yet only 10% of companies have tasked marketing with managing the referral program!* Are you giving your marketing team the leeway to be creative with your referral...
  17. A

    Friendemic- Looking for BDC Experience

    Hello all, I am the recruiting coordinator for Friendemic, a marketing firm that specializes in social media marketing for large dealerships. We are looking for someone with BDC experience to fill our San Diego Client Strategy Specialist position. The pay starts at 45,000 annually and is...
  18. Brian Pasch

    Cable TV Advertising Survey for Auto Dealership Managers

    Cable companies are evolving their product offerings with digital advertising strategies for auto dealers. As more consumers "cut the cord" dealers can now advertise on multiple devices and follow local consumers everywhere! Consumers love the exclusive content that cable offers and dealers can...
  19. ErdmanMotors

    Marketing Agency Recommendations

    Looking for some recommendations from the community for full service marketing agencies. We are a Toyota and Nissan dealer in the Central Florida area and have been handling all the marketing in house with the exception of SEM. We're looking for recommendations on agencies to help with...
  20. ed.brooks

    I know you want more leads, BUT -

    If you concentrate on driving leads from sites that are primarily Price driven (one of the New Four Ps of Automotive Marketing), are you missing out? For more insights download The Cars.com Guide to the New Four Ps of Automotive Marketing...
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