marketing

  1. DakotaHernandez

    How's your Google VLA experience been so far?

    Any issues? How's the approval process? Generate a good amount of leads? Asking for a friend ;-)
  2. jakehughes

    "Useless and yet indispensable" // Local Marketing Insider #037

    A little exercise: Say you went to Amazon to find a product, but this time all of the review content was gone. You would feel the vacuum. The isolation. How are you supposed to know if humidifier A is better than humidifier B? Reviews are foundational to providing consumer perspectives online...
  3. jakehughes

    How Widewail Designed a Video Strategy That Works for Our Small Marketing Team // Local Marketing Insider #032

    I’ve been working with Matt for almost two months now on a new video strategy for Widewail. Today, I want to take you inside our process. This is how I’m thinking about the strategy generally: Identify which brand messages Widewail would like to communicate to the market Feature our CEO, Matt...
  4. jakehughes

    3 Steps to Build Trust in Your Next Great Idea // Local Marketing Insider #029

    Trust in a new idea drives adoption. But what coaxes us into trusting new ideas? At some point, to at least some of your prospects, what your business offers will be new or different. For example, a renter that has always lived in older apartments will be wary of other options. In order to sell...
  5. jakehughes

    Discover Your Wedge // Local Marketing Insider #028

    This is a short guide on brand positioning. Before we start, my question to you: What’s your business’s unique value? Do you have the “best selection?” Or the “cheapest prices?” More importantly, can you sum it up in a single line? If you can do that then you’re one step closer to the next...
  6. jakehughes

    Setting a Review Volume Target // Local Marketing Insider #025

    I generally don’t hear much talk of businesses setting specific review volume targets. Usually, the mindset is closer to “we need more”. Becoming the business with the best reviews in your local market or competitive set is not something that happens in a short period of time. More likely, it...
  7. jakehughes

    What is Trust Marketing? // Local Marketing Insider #022

    Since its inception, Widewail has been focused on reputation management. With the introduction of Invite Video, we’re expanding the scope of our vision from reputation management to Trust Marketing. Trust Marketing Strategy: Capture and distribute customer feedback to positively shape the...
  8. jakehughes

    The Brand Mosaic // Local Marketing Insider #021

    At Widewail, we believe in the power of the "Brand Mosaic." When we think about the journey of your next customer on the way to purchase, is their experience generally positive as they interact with the brand and past customer sentiment, or is that journey neutral to negative? Here’s how we...
  9. jakehughes

    What is Trust in the Digital Age? // Local Marketing Insider #018

    Today I’d like to introduce part one of Insider’s new four-part series on trust. What is trust? How is trust formed today? Why is building trust so influential? How should brands be thinking about building trust across multiple marketing channels? I’ll be exploring each of these questions over...
  10. jakehughes

    Local Marketing Insider #013 // The Peak-End Rule

    Ikea stores have two food experiences, the food court, home to their legendary meatballs, and a cafe. The cafe is placed near the exit of the building, after checkout (where customers likely just have spent much more than they intended to), and that's not an accident. Ikea made this decision...
  11. Allison.Phelps

    Cars.com Inventory Shortages Drive Car Shoppers to Neighboring States: Cars.com Reports 10% of Recent Buyers Traveled Across State Lines to Purchase a Car

    The inventory shortage is driving car shoppers to neighboring states. Cars.com’s latest research proves shoppers remain eager to find the car they want, even if they have to go to great lengths to do so: 10% of recent car buyers traveled across state lines to purchase a car and more than 1 in 3...
  12. Marc Lavoie

    We ghost shopped over 1,000 car dealers...

    I had Sam from Matador come back on the podcast & share stats from ghost/mystery shopping over 1,000 car dealers in the US. Here's what I learned: Watch full episode: https://www.autobahnacademy.com/ep051-matador Looking forward to your feedback!
  13. jakehughes

    50 Quick Online Reputation Management Tips

    A $1,000 ad will never impress your prospects as much as an overwhelmingly positive 5-star review. Think differently about how to connect with customers, generate feedback, and make an impact. Let’s get to it. Ask every customer for a review. Every... single... one. Make it easy. Ask via...
  14. Allison.Phelps

    Cars.com "It's Matchical" from Cars.com

    Cars.com's new brand campaign, "It's Matchical" spotlights the extraordinary intelligence behind Cars.com's match of 20 million monthly unique shoppers, with 50,000 new cars added daily. The breadth and depth of its first-party data, paired with smart matchmaking technology, enables the...
  15. jakehughes

    Cheap, or best? | Local Marketing Insider #002 //

    When your customers search, they often use modifiers. They aren’t just looking for a couch, they're looking for the right couch. People use modifiers to add specificity to their search, helping them get closer to finding the specific product or service that best fits their needs. In this...
  16. Allison.Phelps

    Cars.com Cars.com Delivers Three Times More Dealer Website Referrals Compared to Nearest Auto Marketplace Competitors

    Driven by 76% Organic Audience,2 Cars.com Leads Third-Party Marketplaces in Direct Referral Traffic1 and Delivers Shoppers Twice as Likely to Buy3 CHICAGO, Feb. 9, 2021 — As the 2021 Virtual National Automobile Dealers Association Show kicks off this week on Feb. 9-11, Cars.com (NYSE: CARS), a...
  17. S

    Toyota Service Offer Calls?

    Hello, We have been receiving calls from customers stating that they received a call from "Julia" offering Toyota service specials. This person calling our customers is asking for the customers email so that they can email them Toyota Service Offers. I don't believe this is a feature of any of...
  18. TabFlythe

    DealerAuthority Bye 2020!

    How much do you know about Dealer Authority's Octane 360 solution? Here's the scoop - With Octane, our digital marketing teams will work together to make sure that your dealership’s advertising on Facebook and Instagram is hitting your website’s landing pages, all while reinforcing that...
  19. Joe Mesa

    Deals4Dealers 50 Free Hand Written Vehicle Comments! dealerassistNow

    All we do is create online vehicle descriptions that have proven their effectiveness for thousands of dealerships across the United States and Canada. In fact, our professional writers have crafted more than 8 million vehicle listings already, and each one is carefully formulated by hand — not...
  20. Jeff Kershner

    Newsletter Service for Car Dealers - revisited

    I know, I know - who the hell is still sending out a monthly email newsletter from their dealership? We were! At least up until the service we were using went under to due the strain that COVID placed upon their business. The service we had been using for about 10 years did a solid job for us...