Dominion DMS

marketing

  1. jakehughes

    AI Writing Tools - Friend or Foe? // Local Marketing Insider #045

    Hey! Welcome to Local Marketing Insider where 7,000+ local marketing professionals get better at reputation strategy & more 2x a month. Subscribe. The topic of AI-generated writing content has been buzzing in the marketing world. AI writing tools use a topic or input to produce copy...
  2. jakehughes

    The Future of Local Search: Convenient, Visual // Local Marketing Insider #044

    Google first launched multisearch in April of 2022. It’s super cool. An expansion of Google Lens, the feature lets users start a search with an image and then add a text modifier to add more context. For example, here I did a visual search for my headphones and then added “Amazon” to find...
  3. jakehughes

    Write Like Apple // Local Marketing Insider #043

    The new iPhone 14 came out this fall. I’ve been an iPhone user for many years now. And a couple of months back my phone died in Denver. In a how-did-people-live-without-these moment of panic, I bought a new one. Suffice it to say I’m not currently in the market. And yet, when the new one came...
  4. M

    How much do you spend on attracting one car buyer?

    How much do you spend on attracting one car buyer? less than $50 $50-100 $100-200 $200-300 $300-400 over $400 Thanks in advance!
  5. M

    How much does it cost to attract one used car buyer to an auto dealer?

    Hello. Trying to understand how American car dealers and their marketing work. Nowhere could I find marketers in the staffing sections of car dealers. How do they work, does anyone have any experience? How much does it cost to attract one used car buyer to a car dealership, maybe even outdated...
  6. jakehughes

    How TikTok is the Newest Local Search Engine // Local Marketing Insider #041

    Hey! Welcome to Local Marketing Insider where 4,444 local marketing professionals get better at reputation strategy & more 2x a month. Read the other 40 articles. Subscribe. Last week (8/22/22) news broke that TikTok is testing a new “Nearby” feature in Southeast Asia. cc @brendangahan...
  7. Brandon_Voov

    Third Party Site

    Hello Dealers! In regards to third party car advertising websites, we are working hard to put together a fully immersive online car shopping and buying experience all in one for consumers, while maintaining integrity with you, the dealers. We have pit together a short market research survey and...
  8. DakotaHernandez

    Posting Guides and Resources for Social Media

    I've compiled a few articles that outline how to get started posting on social media, and tips to get the most out of it. I'll be frequently updating these articles with relevant information and changes. You can also reach out to me here or via my company website if you have any questions! You...
  9. DakotaHernandez

    How's your Google VLA experience been so far?

    Any issues? How's the approval process? Generate a good amount of leads? Asking for a friend ;-)
  10. jakehughes

    "Useless and yet indispensable" // Local Marketing Insider #037

    A little exercise: Say you went to Amazon to find a product, but this time all of the review content was gone. You would feel the vacuum. The isolation. How are you supposed to know if humidifier A is better than humidifier B? Reviews are foundational to providing consumer perspectives online...
  11. jakehughes

    How Widewail Designed a Video Strategy That Works for Our Small Marketing Team // Local Marketing Insider #032

    I’ve been working with Matt for almost two months now on a new video strategy for Widewail. Today, I want to take you inside our process. This is how I’m thinking about the strategy generally: Identify which brand messages Widewail would like to communicate to the market Feature our CEO, Matt...
  12. jakehughes

    3 Steps to Build Trust in Your Next Great Idea // Local Marketing Insider #029

    Trust in a new idea drives adoption. But what coaxes us into trusting new ideas? At some point, to at least some of your prospects, what your business offers will be new or different. For example, a renter that has always lived in older apartments will be wary of other options. In order to sell...
  13. jakehughes

    Discover Your Wedge // Local Marketing Insider #028

    This is a short guide on brand positioning. Before we start, my question to you: What’s your business’s unique value? Do you have the “best selection?” Or the “cheapest prices?” More importantly, can you sum it up in a single line? If you can do that then you’re one step closer to the next...
  14. jakehughes

    Setting a Review Volume Target // Local Marketing Insider #025

    I generally don’t hear much talk of businesses setting specific review volume targets. Usually, the mindset is closer to “we need more”. Becoming the business with the best reviews in your local market or competitive set is not something that happens in a short period of time. More likely, it...
  15. jakehughes

    What is Trust Marketing? // Local Marketing Insider #022

    Since its inception, Widewail has been focused on reputation management. With the introduction of Invite Video, we’re expanding the scope of our vision from reputation management to Trust Marketing. Trust Marketing Strategy: Capture and distribute customer feedback to positively shape the...
  16. jakehughes

    The Brand Mosaic // Local Marketing Insider #021

    At Widewail, we believe in the power of the "Brand Mosaic." When we think about the journey of your next customer on the way to purchase, is their experience generally positive as they interact with the brand and past customer sentiment, or is that journey neutral to negative? Here’s how we...
  17. jakehughes

    What is Trust in the Digital Age? // Local Marketing Insider #018

    Today I’d like to introduce part one of Insider’s new four-part series on trust. What is trust? How is trust formed today? Why is building trust so influential? How should brands be thinking about building trust across multiple marketing channels? I’ll be exploring each of these questions over...
  18. jakehughes

    Local Marketing Insider #013 // The Peak-End Rule

    Ikea stores have two food experiences, the food court, home to their legendary meatballs, and a cafe. The cafe is placed near the exit of the building, after checkout (where customers likely just have spent much more than they intended to), and that's not an accident. Ikea made this decision...
  19. Allison.Phelps

    Cars.com Inventory Shortages Drive Car Shoppers to Neighboring States: Cars.com Reports 10% of Recent Buyers Traveled Across State Lines to Purchase a Car

    The inventory shortage is driving car shoppers to neighboring states. Cars.com’s latest research proves shoppers remain eager to find the car they want, even if they have to go to great lengths to do so: 10% of recent car buyers traveled across state lines to purchase a car and more than 1 in 3...
  20. Marc Lavoie

    We ghost shopped over 1,000 car dealers...

    I had Sam from Matador come back on the podcast & share stats from ghost/mystery shopping over 1,000 car dealers in the US. Here's what I learned: Watch full episode: https://www.autobahnacademy.com/ep051-matador Looking forward to your feedback!
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