marketing

  1. Jeff Kershner

    Which ad source gets credit for the sale?

    Which ad source gets credit for the sale? Our industry loves to credit the sale to the originating ad source that provided the first in lead. Our CRM's have promoted this behavior. Which ad source receives credit for the sale at your dealership? Why?
  2. Eric Miltsch

    What Do You Predict For 2016?

    It's time for my favorite blog post of the year, on DealerRefresh, where I look ahead & offer up some predictions for 2016! 2015 was another incredible year for the automotive business with regards to retail sales, product developments and dealership strategies. (Check out my post from last...