marketing

  1. U

    What is going to drive the Dealer's Digital Advertising market?

    I was just thinking that what is going to drive the digital advertising market for automotive dealers in US? Will it be Social Media Marketing or Video Ads or Mobile Marketing or Search Ads? Today the dealers spend most of their ad budget on search ads, but what about tomorrow, what is their...
  2. Nathan Thompson

    Starting A Service BDC-Come along for the ride!

    Hello to all, My name is Nathan and I thought I'd stop by to introduce myself. I've been in this wonderful business for right at ten years now. I've enjoyed selling for brands such as Chevy,GMC, Buick, BMW, Volvo, Toyota, Nissan, and Honda. I also got my fiancé into the business and she has...
  3. Marisa

    Social Media Marketing for my Dealership

    Hey everyone! So I am pretty new to everything; have only been in the car business for about a year now. My current dealership has offered me the position of Social Media Marketing. I have been doing research on what works the best and how to drive traffic into the dealership, but I want to...
  4. Latoya

    Inventory Export Technology

    Hello Everybody, I'm am about to join a beautiful online platform that will allow me to advertise my cars online and manage my inventory and CRM effectively and efficiently, therefore I need to upload my inventory in their system but I have over 800 vehicles to register. Does anybody know of a...
  5. Jeff Kershner

    Which ad source gets credit for the sale?

    Which ad source gets credit for the sale? Our industry loves to credit the sale to the originating ad source that provided the first in lead. Our CRM's have promoted this behavior. Which ad source receives credit for the sale at your dealership? Why?
  6. Eric Miltsch

    What Do You Predict For 2016?

    It's time for my favorite blog post of the year, on DealerRefresh, where I look ahead & offer up some predictions for 2016! 2015 was another incredible year for the automotive business with regards to retail sales, product developments and dealership strategies. (Check out my post from last...