Dealer Authority INVENTORY

sales

  1. Esteban

    The Definitive Guide of Using AI to Turbocharge Car Sales in Dealerships

    This post is inspired by this thread, titled “AI Video Marketing: Is This the Future for Dealership Sales and Service?” I came across it by chance, and it made me want to explore this idea further, pushing current AI models to see how far they can go. I shared several of my early tests in that...
  2. Brian Michael West

    Toyota’s Eight-Month Win Streak: What’s Driving the 13.6% U.S. Sales Jump?

    I came across an article on AutoBlog this week that really underscores the current auto market reality. Toyota just logged its eighth consecutive month of global sales growth, climbing 2.2% overall in August 2025. But the real story is here in the U.S. Sales jumped an impressive 13.6% for the...
  3. playersclubcars

    AI Video Marketing: Is this the future for dealership sales and service?

    Hey everyone, I'm relatively new to the forum and have been following a lot of the discussions on maximizing profit and cutting marketing costs. It's clear that customer communication is key, but it can be a real time sink, not to mention expensive to produce high-quality video updates. I...
  4. Jamieshap

    AI, The Deal Terminator Coming For You !

    Anyone else remember when Kelley Blue Book was the go-to weapon customers used against you? They’d walk in quoting values like they were facts, ignoring everything else—condition, market, miles, timing. Just whatever number helped their case. Now they’re using AI. And it’s getting weirder. I...
  5. imacsweb

    Where Laziness and Challenges (read: Opportunity) Collide Badly - Part 1

    The industry is in flux. It's always in flux. We, the automotive sector—at least the retail part—have become more adept at pushing for 'things.' Sometimes, these 'things' assist us. Sometimes, they hurt us. Overall, they become part of the sea of confusion aimed at making selling cars easier...
  6. I

    Vehicle Valuations vs Actual Sales Prices??

    I am currently working for a smaller independent dealer and haven't been in the industry for too long, however I was just curious on some of the opinions and thoughts from veterans who have been in the space for awhile and have seen it evolve over the years. Is it even possible anymore to...
  7. Brian Michael West

    Will The Election Hurt Or Help Sales?

    Hey everyone - tomorrow is the big day! I’m curious about how everyone thinks the outcome might affect automotive sales at dealerships across the country. Historically, elections have sometimes influenced consumer confidence, which can trickle down to big purchases like vehicles. But it can go...
  8. HK Rides

    Generating Leads

    We are having trouble with generating leads, specifically on Autotrader. Mainly looking for insights, tips, etc. We recently listed 3 vehicles earlier this month, two of which we were led to believed were well sought after in Los Angeles after researching. They are priced at or below what other...
  9. pedrohfontoura

    Dealers are using Ads wrong and leaving money on the table

    Hey guys, I've been working with a dealership over in Morrisville, PA for a little while now, and I decided to take a peak into their marketing strategy to find the reason why we were having such a low walk in traffic. Their location is extremely hidden & it's very unusual to have someone come...
  10. Nick Green

    New app for marketers

    Hi all! I have an idea for a new app for marketers. In a nutshell, it will help them share their work, advertising layouts and ideas. In addition to exchange, it will offer tools for joint development of high-value advertising and marketing projects. There are doubts about the very idea of...
  11. Nathan F

    What marketing avenue is most respected in the industry?

    Alright I have heard over and over that dealer principles/owners and managers are inundated with people pitching them shit day in day out. As a future vendor in Aus myself I have been asking myself what strategy ill use to take my product to dealerships. So what avenue do you respect and give...
  12. Chris Vitale

    4 Proven Ways to Improve Your Phone Training for Car Sales

    Appointment setting is one of the best ways that a dealership can get people into the showroom to buy a car. But if your agents don’t see success on the phones, it can feel like a waste of time. Luckily, proven training methods increase your agents' efficiency in getting people into your...
  13. Chris Vitale

    How to Maximize Holiday Sales for Your Dealership

    With the holidays in full swing and plenty of shopping happening, it’s important for your dealership to get in on the action to close out the year with a bang. Cars are a fairly popular Christmas gift, so it is up to your dealership to find a way to get the maximum value out of this time of...
  14. Chris Vitale

    Phone Skills: Fixed Ops vs. Sales | What’s different? What’s not?

    Generally, when someone thinks of customer service for a company functioning out of one singular building, they assume it should be the same across the board. When it comes to a dealership, however, customer service can vary based on the job and its purpose. Not saying that it shouldn’t be...
  15. Chris Vitale

    Service to Sales Handoff: When, How, and Why

    At a dealership, we are responsible for doing everything we can for our customers. Sales and Service are set up to make a profit in their respective departments; however, sometimes their paths cross when it comes to assisting a customer to the fullest extent in an all-too-common situation… When...
  16. Chris Vitale

    Back to the Future

    What Does the Future of the Automotive Industry Look Like? The automotive industry may feel like it is in constant flux, but there is actually a lot more stability than you might otherwise think based on the news reports. That doesn’t mean that the industry isn’t experiencing some major...
  17. Chris Vitale

    Increase customer retention

    Nowadays, finding a way to retain your customers is an important part of the business. Car prices are rising through the roof, and not building the loyalty of your customers can be a quick route to losing them. Building loyalty for your dealership can be difficult since people aren’t buying cars...
  18. Chris Vitale

    No thanks, we're good...

    "The customers are still coming to us. We don't need your help – we're good and more profitable than ever. Cars are selling above MSRP." Selling cars above MSRP is not good practice, and neither is relying on the hot market we've all experienced these last two years. It's not “if,” it's “when”...
  19. Chris Vitale

    Resource Instructor Led Training 2022-07-11

    Our instructor-led training transcends industries! Proper phone training isn't just for car dealerships! Give us a call to learn more! Dial 618-4-NINJAS and let's get this party started! #training #party
  20. Chris Vitale

    What I've learned as a vendor: About Products (Part Four)

    Having the right products – tools and resources – on the dealer level can have a meaningful impact. But for every good product available there’s one that just doesn’t cut it. We’ve all at one point or another been pitched a lousy product peddled by our vendors, right? And some of us have even...
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