sales

  1. Brian Michael West

    Will The Election Hurt Or Help Sales?

    Hey everyone - tomorrow is the big day! I’m curious about how everyone thinks the outcome might affect automotive sales at dealerships across the country. Historically, elections have sometimes influenced consumer confidence, which can trickle down to big purchases like vehicles. But it can go...
  2. HK Rides

    Generating Leads

    We are having trouble with generating leads, specifically on Autotrader. Mainly looking for insights, tips, etc. We recently listed 3 vehicles earlier this month, two of which we were led to believed were well sought after in Los Angeles after researching. They are priced at or below what other...
  3. pedrohfontoura

    Dealers are using Ads wrong and leaving money on the table

    Hey guys, I've been working with a dealership over in Morrisville, PA for a little while now, and I decided to take a peak into their marketing strategy to find the reason why we were having such a low walk in traffic. Their location is extremely hidden & it's very unusual to have someone come...
  4. kavalkala

    New app for marketers

    Hi all! I have an idea for a new app for marketers. In a nutshell, it will help them share their work, advertising layouts and ideas. In addition to exchange, it will offer tools for joint development of high-value advertising and marketing projects. There are doubts about the very idea of...
  5. Nathan F

    What marketing avenue is most respected in the industry?

    Alright I have heard over and over that dealer principles/owners and managers are inundated with people pitching them shit day in day out. As a future vendor in Aus myself I have been asking myself what strategy ill use to take my product to dealerships. So what avenue do you respect and give...
  6. Chris Vitale

    Ninjas Caller ID + Landmark Directions = Success

    Caller ID was created to make everyone’s lives easier. Sometimes in a dealership setting, it does, especially when a customer has a thick accent or a hard time remembering their phone number. Other times (98% of the time), the caller ID is the communication killer that staff should avoid at all...
  7. Chris Vitale

    Ninjas Who Needs a Consistent Sales Process? (hint, we all do!)

    We'd be lying if we said we didn't enjoy the stint when cars drove off the lot faster than we could purchase more inventory. But as that winds down, we must ask ourselves, "are we prepared to sell cars again?" Let's be honest; in the last three years, we could easily overcome objections, and...
  8. Chris Vitale

    Ninjas How to Use Inbound and Outbound Sales Techniques to Boost Revenue

    When it comes down to it, your dealership’s success relies fully on your ability to close sales successfully. There are various ways to accomplish this, but inbound and outbound sales have become the buzzwords of car dealership sales. But which one should you use, and how do you make them work...
  9. Chris Vitale

    Ninjas Did we learn anything from Carvana?

    It's hard to believe that March 2020 will soon be three years behind us. Digital Retailing became more than just a call to action on our websites three years ago. Many dealers quickly responded to the pandemic by offering customers the ability to purchase their vehicles online. Or in some cases...
  10. Chris Vitale

    4 Proven Ways to Improve Your Phone Training for Car Sales

    Appointment setting is one of the best ways that a dealership can get people into the showroom to buy a car. But if your agents don’t see success on the phones, it can feel like a waste of time. Luckily, proven training methods increase your agents' efficiency in getting people into your...
  11. Chris Vitale

    Ninjas The "sales to service" (and "service to sales") handoff is a little thing that makes a BIG difference!

    The department-to-department handoff at a dealership is something that can be overlooked during the sales process. However, it’s a crucial step to creating a stronger bond between the dealership and the customer as a whole. Hearing, “I’ll buy a car from you, but I’ll never service my car here,”...
  12. Chris Vitale

    How to Maximize Holiday Sales for Your Dealership

    With the holidays in full swing and plenty of shopping happening, it’s important for your dealership to get in on the action to close out the year with a bang. Cars are a fairly popular Christmas gift, so it is up to your dealership to find a way to get the maximum value out of this time of...
  13. Chris Vitale

    Ninjas 5 Mistakes Sales Reps are Making on Inbound Sales Calls

    The telephone is your most reliable source of leads. Inbound phone calls allow dealerships to gather more detailed information about a customer's needs, resulting in higher conversion rates. Since six out of every ten inbound calls to the sales department have intent to purchase, it's crucial to...
  14. Chris Vitale

    Phone Skills: Fixed Ops vs. Sales | What’s different? What’s not?

    Generally, when someone thinks of customer service for a company functioning out of one singular building, they assume it should be the same across the board. When it comes to a dealership, however, customer service can vary based on the job and its purpose. Not saying that it shouldn’t be...
  15. Chris Vitale

    Ninjas Use Video to Differentiate Your Store

    Using video to engage sales prospects is an effective way to provide information and enhance the customer experience. By creating engaging and informative videos, car dealerships can showcase their inventory, highlight features and benefits of specific vehicles, and even offer virtual test...
  16. Chris Vitale

    Service to Sales Handoff: When, How, and Why

    At a dealership, we are responsible for doing everything we can for our customers. Sales and Service are set up to make a profit in their respective departments; however, sometimes their paths cross when it comes to assisting a customer to the fullest extent in an all-too-common situation… When...
  17. Chris Vitale

    Back to the Future

    What Does the Future of the Automotive Industry Look Like? The automotive industry may feel like it is in constant flux, but there is actually a lot more stability than you might otherwise think based on the news reports. That doesn’t mean that the industry isn’t experiencing some major...
  18. Chris Vitale

    Increase customer retention

    Nowadays, finding a way to retain your customers is an important part of the business. Car prices are rising through the roof, and not building the loyalty of your customers can be a quick route to losing them. Building loyalty for your dealership can be difficult since people aren’t buying cars...
  19. Chris Vitale

    Ninjas What is Active Coaching? Why’s it so important? How’s it so effective?

    It’s a check and balance, something that we do on a regular and ongoing basis with our athletes, whether they’re just starting out in T-ball or all the way up to our professionals. A coach is there to lead players through drills and game-time scenarios. Athletes practice regularly to maintain...
  20. Chris Vitale

    Ninjas Appointment Setting 101

    When you work in customer service for a dealership, one of the goals you may have is to set appointments for people to come and test drive new cars. If you are new to the dealership, this may seem like a waste of time, especially if there are people walking in to buy a car regularly without an...
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