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seo

  1. erika_simms

    Keyword ranking for the win!

    Even if your marketing team is just starting to scratch the surface of what will take your SEO from average to rock-star status, it’s a clear no-brainer that keyword research plays an integral role in setting up your company for success on the digital stage. At Dealer Authority, we take that...
  2. George Nenni

    Adding Fixed Ops departments to Google My Business Listings

    After spending several hours watching the DealerOn's super-smart Greg Gifford at the spring DD (and taking several pages of notes), I went on a mission to establish departmental GMB listings for dealers. Greg started that Google had recently released “Departments”, and dealers can take...
  3. George Nenni

    Adding UTM to GMB Listing, but keeps reverting back?

    A standard process I implement for dealers is adding a UTM code to their Google My Business listing, so I can gain two benefits: 1) traffic goes into Organic channel vs. Direct, 2) I can seperately track clicks from GMB website link vs. all other organic clicks (on desktop and mobile). I've...
  4. George Nenni

    Google My Business keyword report, anyone seeing this yet?

    Thanks to a recent tweet by @ericmiltsch of Dealer Teamwork, I learned of this new development: https://www.seroundtable.com/google-my-business-insights-queries-keyword-report-25999.html I'm not seeing it so far for any of my dealer-customers, how about you all? If so, please share a screen...
  5. Jeff Kershner

    #RefreshFriday RefreshFriday - Ep. 1 - Mike Phillips of McCloskey Motors and Bob George of DDC

    #RefreshFriday - 2/9/18 - Jeff and Alex with guests Mike Phillips of McCloskey Motors and Bob George of Dealer.com In this episode Alex Snyder and Jeff Kershner welcome Mike Phillips of McCloskey Motors and Bob George of Dealer.com to discuss the latest topics in the DealerRefresh Dealer...
  6. ed.brooks

    You can optimize your listings on 3rd-party sites -- and should!

    I make the contention that the 3rd-party sites are the most important search engines for used car shopping. Here's how to optimize your listings. "Car Dealers; How to optimize your used car inventory for third-party sites"
  7. Alex.Lemoing

    Anybody here using Google Data Studio?

    Hey guys, I don't know if anyone is using Google Data Studio and doing their SEO in-house but I wanted to share with you this template I've created. It will help you get started with linking your data from Googe Search Console to Data Studio. Follow the link below to get your template and see...
  8. Gayle Rogers

    Manual Penalties from Google

    We have a dealer site that has received a manual penalty yesterday from Google that is limiting their visibility in search. Not a total de-index, but not good. Here is the penalty info: Thin content with little or no added value This site appears to contain a significant percentage of...
  9. Alex.Lemoing

    Google's recent update on September 1st 2016

    I don't know if anyone else noticed what I saw in early September, but it seems like Google updated their Local Search algorithm... I am still researching what really happened and so far I cannot find anything on the subject online. It seems like Google is not telling us that they updated their...
  10. Mitch Gallant

    SEO?

    Is anyone doing a solid job with SEO in the automotive space? It's kinda like snake oil and there are lots of great pitches but not much that I've seen move the needle. Any needle movers out there?
  11. ed.brooks

    Did SEO Ever Really Help Sell Cars?

    One of the smartest guys in the automotive marketing world, Eric Miltsch, wrote, “You don’t need to hire an SEO professional, you need to hire a team of marketing professionals who also understand data science, shopping psychology and user intent” under the heading Standalone SEO Gets...
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