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A New Spin on the AutoTrader Buy-a-Thon

Discussion in 'I'm Angry and Need to GRIPE!' started by joe.pistell, Dec 3, 2010.

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  1. joe.pistell

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    Uncle Joe

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    Sorry DD,

    I'm gonna take the other side. TV drives internet traffic.

    "What!?!" you say, "This is Blasphemy!"

    In our case we carpet bomb the TV and drive traffic past shopping sites to our site. I am here to tell you, IF a dealer has the inventory & mix of brands, carpet bombing TV works.

     
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  3. joe.pistell

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    Uncle Joe

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    On another tangent of the same topic...

    Take the travel biz. Have you seen TV commercials for PriceLine, Orbitz, Expedia, Kayak, etc...? "Hell Yes" is the answer. These are INTERNET COMPANIES.

    Have you seen ads for Delta, United, JetBlue and others? "Ahh.. yea, I think so" is the answer. Strange how the airlines have become SLAVES to the internet ticket sellers.

    Only SouthWest Air dares to go it alone and sell tickets from their site.


    Summary?
    Every dealer is like a snow flake, no two are alike (and that goes for marketing solutions too)
     
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  4. ddavis

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    Joe, I have visited your website. You can prove this by getting away from market based pricing; afterall, your loyal customers haven't been to those other sites. No doubt, you can always push customers to your site through electronic media. AutoTrader and Cars.com spend millions to do this.

    As far as Blashemy ...someone get the soap
     
  5. Eley Duke

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    Thats really cool, I can now hang up going to all those other sites and the airline sites trying to find the best deal and the flights I want. This is a much better one stop shop.

    Can totaly see your thinking on this Joe!
     
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  6. ryan.leslie

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    So can Southwest Airlines. What do you think happens with them? Can they be the only holdout in a system like this?
     
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  7. mattwatson81

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    Joe your arguments about blasting the TV driving traffic and Orbitz, Priceline, Expedia all seem to support why AutoTrader.com is so successful. People don't go to AutoTrader.com because they do google searches, they go to it directly because of it's marketing and brand.
     
  8. mattwatson81

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  9. joe.pistell

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    Broadcast TV tactics work on a local level too!!!

    p.s. thnx for the hipmunk find, very very interesting indeed!
     
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    #28 joe.pistell, Oct 8, 2011
    Last edited: Oct 8, 2011
  10. joe.pistell

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    Uncle Joe

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    Be afraid Mr Perry... the Evil Empire is on the horizon.
     
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  11. joe.pistell

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    Uncle Joe

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    As long as LUV (SouthWest air) keeps advertising on traditional media and keeps bashing the enemy on its weak points, they'll be fine.
     
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