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AI SEO or GEO building ideas

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#11
If I were going to simplify GEO at its root, it would be that SEO ranked largely off of backlinks and site performance... but GEO mentions broadened this based off of context and offsite validation. Some of us had success in the transition because we were already ensuring our customers had citations, had PR mentions, focused on differentiation, incorporated FAQs and schema tagging. GEO is simply just contextually better than old "ranked search" results.

The shock to the system is that companies with great GEO strategies are frightened at declines in search console... but are seeing increased engagement and conversions. I wish these authors touched on these things... I think they missed the mark.
 
Dominion DMS
#14
We, as an industry, have under-weighted the complexity of car shopping.

We know:
• Car Shoppers dont know cars
• they juggle hundreds of variables
• their goal is to make a confident decision.
AI IS A PERFECT FIT FOR THIS TASK.

One small example:
In 2019, 11 million VINs were built in over 620,000 unique configurations (not including paint).

We know that used car are like snowflakes, no two are alike. IOW, AI will know the 2019 automotive hierarchy library, but, when AI is comparing 2019 Chevrolet Traverse's side-by-side, it's completely dependent on what's seen on the VDP.

AutoMagic Labs looks at GEO thru the 'task assistance' lens. We know that an AI shopping assistant's mission is to deliver choices that stand out to the end user (the car shopper). We're building an AIX (AI Experience) with the intent to make the AI Assistant look smart(er).

This vision is the tip of a very deep iceberg. I've been preaching that our VDPs are polluted and NO ONE sees it.

AutoMagic Labs is building the machine-to-machine future and the biggest winners are car dealers.
 
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#15
Eric Miltsch said:
Simple analogy I use -

Good SEO is like getting your book featured on the library's front table.

Good GEO is like getting the librarian to quote your book when someone asks a question.
Click to expand...
I LOVE this! What a great analogy. The important part to remember is why the librarian chooses that book to quote. SEO should be GEO always - and GEO is just excellent SEO, doing all the right things with audience in mind. You SEO needs to become the most trusted authority about your topic that the AI bots can find. This means that your SEO content needs to be robust - 500 words minimum. It also needs to be written by a human, not AI. I recently heard that a vendor told a customer that they have to use AI to write their pages or it isn't scalable. But think about this - AI is smart enough to figure out who has the best information - won't it be smart enough to know what was written by a human and expert vs another bot?

The same principals apply as back in the day when we had to worry about black hat SEO vs white hat - just do it right. The easiest way is next to never the best way. And the chat bot cheat code that our consumers want to use to find the information, well that is not the way to write the info they want.
 
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#16
joe.pistell said:
How long before Claude announces a car shopping plug-in?
#Short CARS, CARG, TRUE, etc
#Long AN, SAH, GPI, PAG, etc.

@Eric Miltsch I bought long dated OTM puts on CARS and CARG. lol
Click to expand...

I think we will see more ecommerce solutions before anything for cars. But yes, something is coming that nobody can anticipate.

I like the short plays for sure!
 
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