AI Video Marketing: Is this the future for dealership sales and service?

[willandre]

No offense to anyone working hard to advance these initiatives, but people buy from people, and if your people can't shoot a 15 second video and fling it off to a customer in under 5 minutes, perhaps you need some different people.

For better or worse, buying a car is an emotional experience. That's the reality for customers who are committing years of their life to a brand and it's why the most successful salespeople are drawn to the business.

Until AI can replicate that enthusiasm and emotion in a true digital twin capacity for salespeople, it will fail to deliver the authenticity required to connect with people and bring them closer to the sale.

Will we get there? Odd are we'll get pretty close, but we're not close yet, and video starring a distant, steely-eyed AI avatar runs the risk of pushing people farther away in the meantime.

 

[Esteban]

No offense to anyone working hard to advance these initiatives, but people buy from people, and if your people can't shoot a 15 second video and fling it off to a customer in under 5 minutes, perhaps you need some different people.

For better or worse, buying a car is an emotional experience. That's the reality for customers who are committing years of their life to a brand and it's why the most successful salespeople are drawn to the business.

Until AI can replicate that enthusiasm and emotion in a true digital twin capacity for salespeople, it will fail to deliver the authenticity required to connect with people and bring them closer to the sale.

Will we get there? Odd are we'll get pretty close, but we're not close yet, and video starring a distant, steely-eyed AI avatar runs the risk of pushing people farther away in the meantime.

If you look at the newest ai models, is getting very difficult to tell them apart from real. You have to actually pay attention and look for clues. Give the technology a few more months, and you wont be able to set them apart. That is the first thing.

The second thing, it does not replace people. It is no different from showing clients a picture before they come talk to you and see the car. Get that connection you refer to. Still a well created ai persona will probably be very likely to trigger that connection before they come talk to you, a beautiful blond showing me the newest Toyota trucks? sign me up!