Would be interesting to know and how they are tracking their 'success'. Certainly the eyeballs are there, but is anyone really anywhere near a funnel when killing time on an app like that? Maybe a 'presence' type play.. if thats what you really want to pay for. I'm guessing if I totally ran out of better advertising options and still, regardless of my best efforts... still had money to blow, maybe tiktok. Maybe.
www.facebook.com
That's great. Can see it for hiring younger people. they definitely go there. Very valid point. Will keep that in mindYou would be amazed the success we have had shooting Tik Tok videos (reels, etc.) to help us sell young..... APPLICANTS. Out of nowhere, we had a much younger batch of applicants start applying with us. When asked what had them most interested in the job the number one answer wasn't, "Well, it looks like you guys have a lot of fun here." They saw the young guys doing the videos and realized that we weren't afraid to hire young people. They had figured that a car dealership wouldn't hire them with them being so young. Now we have a problem I've never had in my 7 years here: We are having trouble choosing between them! Just for fun, here is an example video:
What is your business? Don't want to assume it's a dealership just because you're posting on a dealership forum..
You would be amazed the success we have had shooting Tik Tok videos (reels, etc.) to help us sell young..... APPLICANTS. Out of nowhere, we had a much younger batch of applicants start applying with us. When asked what had them most interested in the job the number one answer wasn't, "Well, it looks like you guys have a lot of fun here." They saw the young guys doing the videos and realized that we weren't afraid to hire young people. They had figured that a car dealership wouldn't hire them with them being so young. Now we have a problem I've never had in my 7 years here: We are having trouble choosing between them! Just for fun, here is an example video:
