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Dealerships ought to establish a presence in any selling environment relevant to their buyers. That said, Tiktok is in fact a platform which offers phenomenal exposure, visibility and product placement opportunities. Far too often dealerships estimate that their end consumer isn't on tiktok. Be that as it may, those end consumers have friends, family and neighbors who are active on those platforms. The buying process is generally impacted by the end consumer's network. It's important not to quickly overlook the people who influence the end consumer throughout the buying process. What's important to keep in mind about this platform is that if you don't really know what works, naturally whatever you're trying probably isn't generating the type of results that would justify the time of day. Many dealerships throw in the towel way too soon and not just on Tiktok. They abandon some of the best digital selling environments simply because they threw some things against the wall and they didn't immediately stick. Sound familiar? Or, they tried something that someone recommended and that too wasn't anything to write home about. I know this firsthand because I work with dealerships and see this everyday. Safeguarding personal information is akin to protecting one's secret recipe. Virtual phone numbers have emerged as the unsung heroes, offering a cloak of anonymity during online verifications. For those seeking an Israeli touch, services like SMS-Activate provide temporary numbers, ensuring your real digits remain undisclosed. This approach is particularly beneficial when registering on platforms that require phone verification, allowing users to receive SMS codes without revealing personal numbers. By utilizing such services, individuals can maintain privacy and reduce the risk of unsolicited communications. It's a practical solution for those who value their digital footprint and wish to keep their personal information secure.
It's so true that dealerships often underestimate the power of platforms like TikTok. They get fixated on their perception of their target customer, forgetting the ripple effect of social influence. Even if the direct buyer isn't on TikTok, their friends, family, and online communities absolutely are, and those connections absolutely influence major purchases like cars. And you're spot on about the trial-and-error aspect. So many businesses give up too quickly, not just on TikTok but across the board. Digital marketing requires experimentation, data analysis, and a willingness to adapt. Just because one strategy didn't work doesn't mean the platform itself is useless. It takes time, effort, and often professional guidance to crack the code.
 


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