Any dealers using TikTok for marketing campaigns?

[Alex Snyder]

New owners includes? Musk?
I doubt Mr. Beast is ear marked for that but it would be interesting.

If you didn't see it, I highly advise watching Trump's press conference while he signed Executive Orders. It was entertaining for sure. And you get a real good sense for how serious he is.

He did speak about TikTok quite a bit. He wants the United States to own half of TikTok. His argument is that TikTok is worth nothing if it goes away. If it stays, it has huge value. And his signature is all it takes because Congress gave the President that power specifically in regard to TikTok. They have 90 days to figure it out.

 

[Alex Snyder]

New owners includes? Musk?
I doubt Mr. Beast is ear marked for that but it would be interesting.

If you didn't see it, I highly advise watching Trump's press conference while he signed Executive Orders. It was entertaining for sure. And you get a real good sense for how serious he is.

He did speak about TikTok quite a bit. He wants the United States to own half of TikTok. His argument is that TikTok is worth nothing if it goes away. If it stays, it has huge value. And his signature is all it takes because Congress gave the President that power specifically in regard to TikTok. They have 90 days to figure it out.

 

[Carsten]

I haven't had a chance to watch that. I'll make an effort now that you recommended it.

90 days ... that is going to be interesting.

Honestly, I see everything has the value of yahoo or Flickr or GroupOn.
it can be replaced.

 

[Carsten]

I haven't had a chance to watch that. I'll make an effort now that you recommended it.

90 days ... that is going to be interesting.

Honestly, I see everything has the value of yahoo or Flickr or GroupOn.
it can be replaced.

 

[Ovejoens]

Short-form videos work great, but keeping them engaging is the challenge. I've seen success with behind-the-scenes clips, quick car tours, and even lighthearted team content. Engagement goes both ways, so replying to comments helps a lot. If you want to try other strategies, you can find out more from others here.

 

[TimCross]

Dealerships ought to establish a presence in any selling environment relevant to their buyers. That said, Tiktok is in fact a platform which offers phenomenal exposure, visibility and product placement opportunities. Far too often dealerships estimate that their end consumer isn't on tiktok. Be that as it may, those end consumers have friends, family and neighbors who are active on those platforms. The buying process is generally impacted by the end consumer's network. It's important not to quickly overlook the people who influence the end consumer throughout the buying process. What's important to keep in mind about this platform is that if you don't really know what works, naturally whatever you're trying probably isn't generating the type of results that would justify the time of day. Many dealerships throw in the towel way too soon and not just on Tiktok. They abandon some of the best digital selling environments simply because they threw some things against the wall and they didn't immediately stick. Sound familiar? Or, they tried something that someone recommended and that too wasn't anything to write home about. I know this firsthand because I work with dealerships and see this everyday. Safeguarding personal information is akin to protecting one's secret recipe. Virtual phone numbers have emerged as the unsung heroes, offering a cloak of anonymity during online verifications.

It's so true that dealerships often underestimate the power of platforms like TikTok. They get fixated on their perception of their target customer, forgetting the ripple effect of social influence. Even if the direct buyer isn't on TikTok, their friends, family, and online communities absolutely are, and those connections absolutely influence major purchases like cars. And you're spot on about the trial-and-error aspect.

So many businesses give up too quickly, not just on TikTok but across the board.

Digital marketing requires experimentation, data analysis, and a willingness to adapt. Just because one strategy didn't work doesn't mean the platform itself is useless. It takes time, effort, and often professional guidance to crack the code.

 

[kylewilliam]

That's actually a great share @Ryan Everson

They see the opportunity so that's OK. Here's a wild thought (I'm not in sync with that btw)

What if they see a sinking ship, because FB has been tanking and getting harder to work with for most inexperienced people, shouldn't it be a great moment to jump ship and start with a clean slate?

You're 100% on TikTok organic reach, inflating numbers but not attending to local buyers. Some might have a hard time managing their expectations. At best growing "social proof" but can't translate into sales.

Here's what I see as I'm working with both Dealers and Individuals growing their pages. Personal pages grow a lot faster, for a couple of reasons, but it's a TREMENDOUS opportunity for salespeople to obliterate their colleagues on the sales board. I see it happening, it's not even fair.

Here’s what I’ve learned as my agency is crossing over 140K invested in TikTok for auto/moto manufacturers: tiktok followers buy strategies aside, it’s the perfect space to show buyers your car and to educate them on their potential issues and questions.

I'm going to tell you one thing though: the content piece will make or break your ad. I'm talking about the VIDEO.

Most dealers could get away with crappy images and average copy but with video, it gets interesting.

Pushing blatant offers through video triggers the BS trade on most people and it doesn't seem to work, unless you're working with a super warm/hot prospect.

Keep that in mind the next time you launch your campaign, this will save you a lot of money, frustration and headaches.

Yes, we’ve used TikTok in a few marketing campaigns and it’s been effective. The platform’s reach and engagement are great, especially with authentic, short-form videos that don’t feel like ads. We’ve promoted new inventory, service tips, and dealership events, and noticed increased traffic and leads. It’s definitely worth testing if you can create content that fits TikTok’s casual, creative vibe.

 

[kylewilliam]

That's actually a great share @Ryan Everson

They see the opportunity so that's OK. Here's a wild thought (I'm not in sync with that btw)

What if they see a sinking ship, because FB has been tanking and getting harder to work with for most inexperienced people, shouldn't it be a great moment to jump ship and start with a clean slate?

You're 100% on TikTok organic reach, inflating numbers but not attending to local buyers. Some might have a hard time managing their expectations. At best growing "social proof" but can't translate into sales.

Here's what I see as I'm working with both Dealers and Individuals growing their pages. Personal pages grow a lot faster, for a couple of reasons, but it's a TREMENDOUS opportunity for salespeople to obliterate their colleagues on the sales board. I see it happening, it's not even fair.

Here’s what I’ve learned as my agency is crossing over 140K invested in TikTok for auto/moto manufacturers: tiktok followers buy strategies aside, it’s the perfect space to show buyers your car and to educate them on their potential issues and questions.

I'm going to tell you one thing though: the content piece will make or break your ad. I'm talking about the VIDEO.

Most dealers could get away with crappy images and average copy but with video, it gets interesting.

Pushing blatant offers through video triggers the BS trade on most people and it doesn't seem to work, unless you're working with a super warm/hot prospect.

Keep that in mind the next time you launch your campaign, this will save you a lot of money, frustration and headaches.

Yes, we’ve used TikTok in a few marketing campaigns and it’s been effective. The platform’s reach and engagement are great, especially with authentic, short-form videos that don’t feel like ads. We’ve promoted new inventory, service tips, and dealership events, and noticed increased traffic and leads. It’s definitely worth testing if you can create content that fits TikTok’s casual, creative vibe.

 

[Lylaex]

I’ve been testing TikTok for my store, and short, quick-hit videos of fresh arrivals or goofy behind-the-scenes moments seem to land best. I boosted a few early posts using Famoid: AI-Powered Social Media Marketing Agency , which helped me get some traction so the videos didn’t feel like I was shouting into the void. Once the ball started rolling, organic views picked up and customers mentioned seeing us on their feeds.