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Any dealers using TikTok for marketing campaigns?

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Ryan Everson said:
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Donald J. Trump (@realDonaldTrump)

I’m asking companies not to let TikTok stay dark! I will issue an executive order on Monday to extend the period of time before the law’s prohibitions take effect, so that we can make a deal to protect our national security. The order will also confirm that there will be no liability for any...
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✨ AI Highlights

Matthew Davis asks if dealers are using TikTok for marketing, sparking a debate about the platform's viability for car dealerships. Ryan Everson argues that TikTok's organic reach is too broad and national-focused to effectively target local buyers, and that dealers already struggle with Facebook management—adding another complex platform is unrealistic. The emerging consensus is that while TikTok presents an opportunity, its real potential may lie in individual salesperson branding rather than dealership-level campaigns, though expectations management is critical since social metrics don't automatically translate to sales.

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