Have you heard about Apple's latest update for iOS14? Most likely you have, but if you haven't, I'll give you the elevator version:
Apple's privacy settings will impact the audiences to which dealers can target their ads once iOS14 is live. iPhone users can opt-out of apps (like Facebook's) tracking capabilities. This change will significantly drop the audience sizes in Facebook as users opt-out and therefore impact the reach and targeting of Facebook ads.
Dealer Authority has had a partnership with a third-party data provider since 2018 and continues to see tremendous benefits to our dealer’s Facebook campaigns. We are confident that this software update will not have a notable impact on the standard campaigns running with third-party data.
Apple's privacy settings will impact the audiences to which dealers can target their ads once iOS14 is live. iPhone users can opt-out of apps (like Facebook's) tracking capabilities. This change will significantly drop the audience sizes in Facebook as users opt-out and therefore impact the reach and targeting of Facebook ads.
But there is a solution - third-party data.
Dealer Authority has had a partnership with a third-party data provider since 2018 and continues to see tremendous benefits to our dealer’s Facebook campaigns. We are confident that this software update will not have a notable impact on the standard campaigns running with third-party data.
