Big Problem with 2021 Vroom's Super Bowl Commercial

[Alexander Oleynik]

I was just on the call with Dealer Inspire and they shared the Vrooms Super Bowl Commercial that will run on Feb 7th. And it's directly targeted at Car Dealers in a very negative way.
And I think this might be a bigger problem to all dealers than we all think it is, when Carvana came to market, they've never put this negative picture on the car dealers.

I think Car Dealers can do something about this. Maybe we can even stop this from running on the Super Bowl?



here are some old ads from 6 months ago



I just don't think this type of ad is ok.

at least some people share their experience on those ads

this is awful:

 

[Jeff Kershner]

Pitiful.

 

[Dan Sayer]

You have to make the others look really really bad when you're mediocre.

 

[Alexander Oleynik]

Ok, maybe their reputation will destroy them. I just wasn't sure if we as a community could take some action on that. But we probably don't need to do anything. Let's just see what will happen after Super Bowl.

 

[craigh]

You have to make the others look really really bad when you're mediocre.

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Imagine your off-site reviews being so bad that you're willing to advertise a 3.7 on your own website.

 

[Christine Plunkett]

Good Lord.. I'm a sucker for good marketing but they done picked a fight with some bad mother$#%^@rs. *grabs popcorn*

 

[ChrisR]

A big, well produced ad buying cars from a terminator, or a broken vending machine would be perfectly hilarious in rebuttal.

 

[Matthew Davis]

We (TradePending) just finished up our annual consumer surveys. Here's how the stats shake out for this question.

 

[Marc Lavoie]

You have to admit at a marketing standpoint the delivery is brilliant. They created a mini series that ties into each other with clear messaging attacking each single frustrations buyers have from us.

At the same time, I do hate the fact that they are dragging someone down (ie dealers) to bring themselves up. They clearly have some issues to fix on their end.

Plus, their ad is really not about what they are providing to the customer (really).

 

[ChrisR]

You have to admit at a marketing standpoint the delivery is brilliant. They created a mini series that ties into each other with clear messaging attacking each single frustrations buyers have from us.

At the same time, I do hate the fact that they are dragging someone down (ie dealers) to bring themselves up. They clearly have some issues to fix on their end.

Plus, their ad is really not about what they are providing to the customer (really).

To quote Gary Vee, "there are two ways to build the biggest building in town. One, is to build the biggest building in town. The other, is to tear down all of the other buildings."