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Dealers discuss CarFetch, a new vehicle search aggregator that crawls dealer websites to display inventory with direct links to dealer VDPs, notable for its exceptionally fast performance. Technical debate ensues around how CarFetch achieves its speed (cloud hosting, image lazy loading, search indexing) and concerns that it hotlinks images from dealer sites, shifting hosting costs to dealers while CarFetch operates free. CarFetch's Director of Operations confirms the site crawls dealer inventory at no cost to dealers as an alternative to expensive SEM and third-party advertising platforms.

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