CarGurus Convert digital retail tool?

[Greg Spencer]

CarGurus is offering "early access" to a new digital-retail tool called CarGurus Convert: https://www.globenewswire.com/news-...o-Preview-Latest-Digital-Retail-Offering.html

The press release mentions a Texas dealer, Austin eAutos, as taking part in a pilot test for a few months. Anyone else participate? Thoughts?

 

[Jeff Kershner]

First I've heard of it. Thanks for sharing Greg.

 

[Greg Spencer]

CarGurus's DR tool (formerly 'CarGurus Convert') has finished a one-year pilot and is now available to all U.S. dealers. It's been rebranded 'Digital Deal'. Anyone participate in the pilot? What were your results?

CarGurus’ New Digital Deal Solution Enables Dealers to Sell More Cars Through Access to Today’s Online Shopper

Digital Deal delivers purchase-ready consumers through streamlined online-to-in-store buying experience...

www.globenewswire.com

 

[Ryan Everson]

Why is there the need for a 50-70% range? Should be an easy concrete percentage lol

What's more surprising is the 50% (to 30%) that didn't end up buying after going through an intense and high commitment "Start Purchase" 7-step digital retail process where they give their first-born child info and a deposit $$$.

Also, I love paying $250 /mo to have yet another digital retailing tool installed on someone else's website.

 

[DrewAment]

Also, I love paying $250 /mo to have yet another digital retailing tool installed on someone else's website.

#TRUTH -- plus the cost of manager training, plus the cost of sales training, plus the double data entry, plus, plus.

AND, do they indemnify the data/quote to the customer - probably not, it's always the dealer fault if there is an error!?!?

 

[kylewilliam]

I've had my digital track for a few, I've added a few cars and converted a few analog cars to digital, all good for a week after all additions and now the ghost car feature only runs for 1 to 2 laps then stops digital errors, only starts again after turning off and back on again...then 2 laps later does the same thing, all cars, so I'm thinking maybe the power unit.
Any help would be greatly appreciated
Thank you Daryl

 

[Carsten]

Have you contacted Tyco yet? they have an open recall.