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CarGurus - significant drop in traffic?

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#51
joe.pistell said:
This is a great looking chart for our industry.
  • Great business was happening prior to March 11.
  • The Pandemic hits, all shopping traffic falls,
  • OEMs toss out incentives, new car action happens
  • Used cars shopping activity returns..

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I am sure this chart is similar to all marketplaces, A rising tide lifts all ships.
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Unless the governing bodies pull this same shit in September, when it's supposed to make some sort of a comeback. Just watch... ugly doings.
 

✨ AI Highlights

Dealers discuss a reported significant drop in CarGurus' organic search traffic due to recent Google algorithm changes, with CarGurus now competing at the level of AutoTrader and Cars.com—particularly problematic given their aggressive 30-60% rate increases to dealers. While some skepticism emerges about the data's accuracy (the CarFax report may only reflect top 20,000 keywords rather than CarGurus' full keyword portfolio), the key insight is that CarGurus' business model depends heavily on lead volume, making any organic traffic decline critical; dealers should expect the platform to compensate by increasing paid search spending if organic traffic doesn't recover.

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